Unwieldy Online Presence
More Effective Property Websites
Prospects can use the sites to search for availability, select a unit, submit applications, get prescreened, pay any fees, and ultimately sign leases online. Staff can make changes at any time and view analytics to track website performance.
“Having all of the property websites under one content management system makes it very easy for our marketing department to log in and quickly update websites as needed. We can pull reports to see where we need to do more work,” said Nicole Crosby, senior marketing manager at Buckingham.
Additionally, Buckingham leverages the integrated social media tools in RENTCafé – like Facebook leasing and floor plans – to reach a wider audience and engage prospects and residents. Property websites feature resident photos and testimonials that showcase the community experience.
“It’s also a retention tool for us,” continued Crosby. “Renters who are active in their communities are more likely to stay because of their personal investment and stronger social ties.”