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CLIENT SUCCESS STORY
Century Group
Century Group is a real estate development and management company based in British Columbia, with a portfolio that spans rental housing, seniors housing, hotels and commercial properties. Known for community-focused development, Century Group continues to grow its residential footprint.
We selected the RentCafe suite when we finished a new building and knew there would be hundreds of applications coming in. We also have over 1,000 rental units in our pipeline, so we needed a solution that could scale with us long-term.
Drew Temple
Vice President, Finance, Century Group
With the RentCafe suite, we went from eight touchpoints just to get an application done to essentially one.
Drew Temple
Vice President, Finance, Century Group
Products featured
The benefits
Century Group reduced leasing touchpoints from eight to one, saving time, improving applicant quality and scaling efficiently with Yardi’s leasing solutions.
The company
Century Group is a growing real estate development and management company based in British Columbia. With a portfolio that includes rental housing, seniors housing, hotels and commercial space, the company is known for building complete, connected communities. As its residential footprint expands, Century Group continues to prioritize efficiency, innovation and resident experience in every aspect of its operations.
The challenge
Manual leasing processes slowed operations & created inefficiencies
Century Group’s in-person leasing workflow required multiple steps per application, including in-person ID verification, manual document collection and high-touch back-and-forth with prospects. This process was time-consuming, difficult to scale and created challenges during high-volume lease-ups.
The solution
RentCafe CRM, RentCafe Prospect Portal, Yardi Resident Screening & ID Verify
Century Group implemented Yardi’s digital leasing tools to create a streamlined online workflow. Using the RentCafe prospect portal, applicants can submit their information online, while Yardi Resident Screening and ID Verify automate qualification steps. The solutions are integrated into RentCafe’s prospect portal and CRM, enabling a seamless experience for both applicants and leasing agents.
The story
Digital leasing transformed Century Group’s approach
Century Group’s transformation began with a new 243-unit lease-up, which prompted the need for a more efficient leasing model. Previously, each application required in-person meetings, paper forms and multiple follow-ups. By adopting RentCafe’s CRM and prospect portal, ID Verify and Yardi Resident Screening, the team eliminated redundant steps and standardized the process across properties.
Applications are now submitted fully online and scored automatically based on Century Group’s criteria. The team receives complete applicant information, including credit checks and identity verification, without the need for manual intervention. This not only reduced leasing touchpoints from eight to one but also helped filter out unqualified applications early in the process.
Data-driven leasing supports pricing strategy
With RentCafe CRM data available in real time, Century Group can also track leasing activity by region or property, from anywhere at any time. The team can identify when application volume shifts and adjust pricing proactively. By digitizing the process, leasing teams now focus more on conversions, strategy than on paperwork and logistics without expanding the team.