X-Celent Marketing Apr29

X-Celent Marketing

Coldwell Banker Real Estate, a U.S. real estate franchise with offices in over 43 countries, teamed up with 20th Century Fox, and managed to pull of one of the most genuine marketing campaigns of 2016. The real estate giant listed the X-Mansion, a fictional mansion featured in the upcoming summer movie, X-Men: Apocalypse. While this property may not be real, this film-themed effort enabled Coldwell Banker to discuss lifestyle aspects of real estate and make an emotional connection with consumers. The X-Mansion, listed for over $75 million, is highlighted on Coldwell Banker’s homepage, and featured as the brand’s “Home of the Week” property. Professor Xavier’s School for Gifted Youngsters, the infamous home of the X-Men, has its own property page, with all the details and amenities the mansion includes. The mock-listing also allows enthusiasts to browse photos and view videos, and read an in-depth description of the iconic landmark. Coldwell also showcased the mansion and its grounds in a video which features Brand Engagement Manager Victoria Keichinger. The 77,000-square-foot single-family estate, built in the mid-1700s, is located at the fictional 1407 Graymalkin Lane, Salem Center, NY 10560 address, supposedly 40 miles outside of New York, and features 24+ bedrooms and baths and 5+ garages. According to the listing, property amenities include fireplaces, Olympic sized pool, gourmet kitchen, attic greenhouse, basketball court and a luxury health spa. More ‘sophisticated’ features include a private jet hangar, a word class medical bay and treatment facility and a state of the art training facility. The mansion is also equipped with top-of-the-line security and in-home technology systems. Chief Marketing Officer Sean Blankenship of Coldwell Banker Real Estate LLC stated: “Over the last several years, one of our core marketing strategies has been to develop meaningful relationships with new audiences...

StratIS

Tech and college students go hand-in-hand. That hasn’t always been the case for tech and student housing. This sector of multifamily housing has experienced a lag in affordable products that bring energy management and automation into the modern technological environment. StratIS is quickly changing that. BuLogics, a campus leaders in wireless solutions for the Internet of Things, developed StratIS in 2013. StratIS facilitates varying degrees of remote control for energy usage, home automation, and access to residential units. Users can also submit maintenance requests using the app. For unit access, StratIS partnered with Schlage hardware company to create Control Smart Locs with ENGAGE. This technology is ideal for multifamily applications: ENGAGE permits lock control through the cloud-based StratIS app. Through this network, staff can now remotely issue replacement credentials, grant vendor access, and complete audits without entering into the field. StratIS operates in more than 72,000 multifamily and hospitality units in nearly 300 properties throughout the U.S. Student housing units make up approximately one third of StratIS properties. The system has quickly grown popular with student housing owners and managers thanks to three key components:  Low Costs Popular energy and access management systems of this type are often cost prohibitive for the owners of smaller buildings. The relatively low cost of StratIS technology opens the arena of advanced management tools to owners of properties with smaller footprints. Quick Returns StratIS claims a two-year return on investment for its wireless solutions. The company also reports a 20 percent reduction in energy consumption before demand response capabilities. Easy Installation StratIS offers ultra-simple product installation. CEO Felicite Moorman told Building Design + Construction, “I also test everything on my seven-year-old, and if she can’t use it, we try to figure out what happened.” The company’s innovative approach...

Student Strategies Apr27

Student Strategies

Did you know that 87% of millennials have their smartphone at their side, day and night? Or that they check their phones 150 times a day? If by now you haven’t given social media a serious try, then you have some catching up to do. Keeping up with student renters is not an easy job and this speedy generation is not one to be pleased with just anything. In such a competitive environment students are drawn by more than just regular apartment features and community amenities. This generation of student renters is looking for an environment to live, study and play. Opportunities for student housing brands are endless, as long as they take time to understand their renters and their needs. After studying more than 560 student housing properties, Lyfe Marketing found that 90% of student housing brands post more on Facebook than any other platform. With this in mind, remember that in order to be ahead of competition you have to go the extra mile your competitor won’t. Make sure you’re always one step ahead by using wisely these social media apps to connect with student renters: Facebook If you’re planning to kick-off a social media strategy for your student housing community, than you already know how important Facebook is. With more than 1 billion daily active individuals, this application is used by students, their parents and possibly even their grandparents. Appealing to such a wide demographic audience, this app will make it easy to share useful information, to communicate real-time and even to live stream videos from community events. It’s essential that you set up an accurate description, a map, a phone number and a website for your Facebook page. Make it easy for people interested in your community to easily access all the...

Keep Connected Apr26

Keep Connected

With its 2016 theme, Keep Connected, the National Center for Assisted Living hopes to shine a sotlight how technology can enhance the lives of senior citizens. According to a 2014 Pew report, almost 3/4th of American seniors own a cell phone, and more than half are online. In fact, though older adults are typically late adopters, Pew discovered that once seniors join the online world, “digital technology often becomes an integral part of their daily lives.” In recognition of the effect technology can have on the lives of older citizens, the National Center for Assisted Living (NCAL) announced the theme for National Assisted Living Week 2016 will be “Keep Connected.” Organizers hope the event, taking place September 11-17, will highlight how technology can improve the senior experience. “With this year’s theme, we hope to help overcome the mistaken belief that seniors are not interested in or able to learn about the latest modern advancements,” explains NCAL Executive Director Scott Tittle. “At the same time, we want to recognize the many revolutionary ways staff are enhancing care through new innovative tools and broadening their connections with the larger community.” For older adults transitioning into senior living, the physical distance from friends and family can be daunting. The disappearance of day-to-day contact with loved ones can leave retirees feeling isolated and alone, but that doesn’t have to be the norm. As programs like Sienna Senior Living’s Cyber Seniors prove, with a little coaching seniors can learn to use the latest apps and devices without difficulty. Laptops, phones and tablets empower older adults, helping to strengthen personal relationships and connect with us with the outside world. For senior living businesses using the Yardi Senior Living Suite™, the value of a connected community is evident. From the beginning,...

Insiders Guide to SB Apr25

Insiders Guide to SB

For our valued Yardi clients who will be coming to Santa Barbara for the Yardi Senior Living Forum this week, we are excited to share some of the most popular local options in dining and sightseeing that our beautiful city has to offer. While we know that your focus during your stay will be training on Yardi products and networking with other industry professionals, there should still be a little time to have fun. Perhaps you are even adding on a day or two to your stay to further enjoy one of Southern California’s favorite tourist destinations. If you are looking for additional recommendations on dining, sightseeing and recreational opportunities in Santa Barbara, please don’t hesitate to leave a question in the comments section. We’ll have an answer for you in no time. Sightseeing For a full guide to Santa Barbara’s many historic and artistic visitor destinations, check out these articles on some of our favorite Tourist Attractions from a popular local website. Within walking distance from the Fess Parker Doubletree you’ll find the Santa Barbara Zoo, acclaimed as one of the best small city zoos in America. You could also meander past the Zoo to the Andree Clark Bird Refuge, a scenic estuary with lots of wildlife.  If you followed the story of reclusive NYC heiress Huguette Clark, who passed away in 2011 leaving numerous mansions behind, the refuge is named in honor of her sister. The Clark Estate, with its future still to be determined (Clark requested that it become a museum), is across the street from the bird refuge, but not open to the public. Santa Barbara’s best known places to visit include Mission Santa Barbara, its adjacent Rose Garden, and downtown’s architecturally impressive Courthouse. You might enjoy taking a short boat ride on the cute water taxi Lil’ Toot from Stearns Wharf to the harbor, where you’ll find the Maritime Museum. A longer tour on the amphibious Land Shark combines a short jaunt into the harbor as well as a driving tour. Or you might also just head for the beach and put your feet up, enjoying a short break from the office. Jogging/walking routes As we described above, an easy walk from the Fess Parker’s Doubletree is to head south (take a left out of the hotel, while facing the ocean) toward the Zoo and continue along the edge of the Clark Bird Refuge. If you’re looking for a longer trek, you can cross the street at the end of the refuge and take Channel Drive past the Santa Barbara Cemetery. Up a slight hill, you’ll reach a short bike and pedestrian path along the coastal edge that takes you to Butterfly Beach, the Four Seasons Biltmore, and the Coral Casino. (While on the bike path, look to your left to see the home of Beanie Baby mogul Ty Warner.) To lengthen your route, continue into Montecito and explore the lower Village or South Jameson Lane. Alternately, if you’d like to add a hill to your workout, head right along Cabrillo Blvd. after leaving the Doubletree. Paths on both sides of the street will take you through Chase Palm Park. You ‘ll pass the coastal hotel district, Santa Barbara Harbor, and Santa Barbara City College. Then you’ll climb up to Santa Barbara’s Mesa via Shoreline Drive, passing through  Shoreline Park. Hiking trails Santa Barbara’s front country mountains offer extensive options for hiking on picturesque trails. Many are quite steep, so be prepared with proper shoes, supplies and fitness condition. The closest trailhead to the Doubletree is Montecito’s Cold Spring Trail. (You will need a vehicle to get to the trailhead, which is located on East Mountain Drive.) Find more details about Cold Spring and other local hiking options at the Santa Barbara Hikes website. Watersports From the Santa Barbara Harbor, you can rent stand up paddleboards, kayaks, and small sailboats at the Sailing Center....

Ray Elliott Apr25

Ray Elliott

This week, Yardi will host the first ever Yardi Senior Living Forum, focused specifically on the needs of our senior living clients, in Santa Barbara, Calif. The two-day event begins tomorrow and will feature speakers, classes, round table discussions, computer lab time and more. In advance of that event, Ray Elliott, vice president of senior living, joined us to share insight on the Yardi Senior Living Suite. An end-to-end solution that tracks senior living residents throughout their housing journey, the suite includes Yardi EHR for health care records, numerous offerings from Yardi’s ancillary product suite, and continues to expand. Senior living is a rapidly growing segment of the multifamily housing market, and Yardi is developing new and improved technology offerings that cater specifically to this client base. Read on for insight on the Yardi Senior Living Suite. Q: What is your mission on the senior living team? Elliott: Our mission is to help senior living providers provide better care to their residents through software and technology. We aim to streamline both the property management and care services on a platform that is efficient, mobile and adaptable. Q: What does the Yardi Senior Living Suite look like? Elliott: Our greatest strength is our single solution stack. I do not believe there is any other vendor that can take you from the initial contact that starts the resident relationship, all the way through the resident life cycle. SeniorCafé can be used to market the communities.  Prospect and mass marketing is done in CRM. From there, our clients manage their communities, health care records, medical care and other resident services from a single database. Café augments the resident relationship by allowing the resident and family to make payments online and view care related information.Added together, this is...

Crest Manor Apr22

Crest Manor

Redevelopment and new construction at Crest Manor apartments in Willow Grove, Pa., began on April 13, 2016. The new construction will provide subsidized housing to the state with one of the most significant shortages. Montgomery County Housing Authority (MCHA) constructed the 54-year-old property. The need for updates and repairs for the two-story buildings became critical: one residential building and a maintenance building will be demolished; 15 residential buildings will undergo substantial rehabilitation; three new residential buildings and a new community center will be constructed at the 4.48-acre site. The reimagined community will feature 46-units of affordable housing apartments and duplexes. The homes range from one- to five-bedroom floorplans. MCHA partnered with Yardi client Pennrose Properties, LLC and Pennrose Management Company for the nearly 50,000 square-foot revitalization project. “This redevelopment was a true community partnership,” said Kyle Speece, senior developer, Pennrose Properties, LLC. “MCHA was truly vested in understanding the needs and wants of current Crest Manor residents, as well as other stakeholders in the community.” The new construction will provide much needed housing for the state. A study from the National Low Income Housing Coalition reveals that the average workers in Pennsylvania cannot pay rent based on their current salaries. Rising wages have not kept up with skyrocketing rents. A Pew Research Center report estimates that 21 million Americans are struggling to pay for housing with near minimum wage salaries. The wage-to-rent gap is markedly large in Pennsylvania. The Atlantic’s City Lab observes that Pennsylvania residents are among the most likely in the country to get priced out of rental housing. The new additions at Crest Manor are a small step in the right direction. The Crest Manor community revitalization required $17.7 million in funding. Alden Torch Financial/JPMorgan Chase contributed $12.4 million in equity...

Sharing Stories Apr21

Sharing Stories

The History Project aims to enable seniors and their families to build digital, interactive time capsules to not only preserve the past but also put it into context for future generations. The History Project (THP) co-founder Niles Lichtenstein, always imagined the steady presence of his father accompanying him on his first day at college. Yet when the day came and Lichtenstein crossed the threshold at Harvard Yard, he was alone; his father had passed away before high school graduation. Lichtenstein says in a THP video, “Although I felt his spirit with me, it was his words of wisdom and past experiences that I wanted. At that moment, I began to imagine a world where even if he wasn’t I could have access to his college experience in the History Project.” “There I would find rich traces of who he was and the life he led things that would help me understand who I was and who I was to become.” And so began a personal project of archiving the souvenirs and memories of father to create a history able to encapsulate the man and preserve his contributions and connections. Out of this singular effort, the History Project was born. With the goal of simplifying the archival process, THP provides a framework able to collect and upload all manner of memorabilia and mementos, from music to photos to oral histories. Additionally, THP invites collaboration. Friends and family are encouraged to contribute their own thoughts and content. Through this intergenerational cooperation, an interwoven record of relationships and experiences is created, revealing a rich tapestry of the hopes, fears, and experiences of individuals and their loved ones. THP’s lofty goals have sparked interest and over $2 million in funding from venture capitalists, pushing the platform from visualization...

Revenue Management Apr20

Revenue Management

Revenue management systems aren’t just for multifamily properties looking to boost up sagging rents or compete in a crowded marketplace. More property owners and managers are now implementing an automated revenue solution from lease-up, in an effort to produce optimal performance from day one. Dhar Sawh, industry principal for Yardi’s RENTmaximizer revenue management product, recently moderated a revenue management panel at the Crittenden Multifamily Conference in Dallas. Among the attendees in the audience was Justin Coleman, Director of Operations for CLASS Leasing, a national apartment management consulting team. “We work with owners, developers, and management companies of all sizes around the country. We have a lot of clients that ask our input on revenue management, if they should use it, when they should use it, and how they should use it,” Coleman explained. “I was especially interested in hearing about revenue management from the lease up phase.” Panelists included Tim Reardon, Director of Revenue Management for Bridge Property Management and Sam Foster, Chief Executive Officer for PRG Real Estate. Reardon and Foster talked about the next evolution of revenue management and shared their perspectives on the value that revenue management systems can provide at all stages of the apartment lifecycle. “A couple of years ago, it was a surprise when we came across a community that was using a revenue management system. Now, it seems like it’s every other community,” Coleman said. His company works on 75-100 leasing projects each year, he said. Audience members learned that there is absolutely a place for revenue management from the very first time a community is leased. Staggering apartment renewal dates and implementing pricing based on market analysis can kick off a strong asset performance. It also eliminates a learning curve for the leasing staff when leases...

Active Retirement Apr20

Active Retirement

With its mild weather and low-cost housing, Florida held the crown for top retirement destination. However, what once intrigued and lured senior citizens to Gulf Coast condominiums and South Beach high rises no longer carries sway. A new era of retirees are changing the notion of “ideal retirement location.” The king has been deposed, and though Pompano Beach and West Palm Beach still hold some allure, the top spots now include some unlikely candidates. A Different Kind of Retiree SmartAsset recently set out to discover what U.S. cities were best for active retirement. What they found was a shift away from quiet, sedentary twilight years. Instead, today’s seniors want stronger community connections, friendly tax policies, and all the amenities associated with an active lifestyle. With boomers poised to dominate all facets of senior living over the next several decades, the cliché of aimless retirees splitting time between golf and bingo has changed. As a reflection of this shift, SmartAsset chose to study the nation’s top cities based on this new set of metrics. What they found was upends some of the most basic assumptions about what makes a perfect golden years retreat. The Active Lifestyle SmartAsset considered four metrics for their study: average effective tax rate, the number of doctors per 1000 residents, the number of retirement centers per 1000 inhabitants, and percentage of population made up by senior citizens. When assessing a city’s active lifestyle compatibility, SmartAsset determined the area’s Walk Score, which measures pedestrian navigability, safety and convenience. They also took into account the number of golf courses per 100,000 residents (some standards still apply!). Another key data point measured the number of other fitness-related businesses, like gyms, recreations centers and sporting goods stores, in the area. Once the metrics were defined,...

National Park Week Apr19

National Park Week

Now through April 24, 2016 is National Park Week! The National Park Service (NPS) and National Park Foundation have designated this as a period of free park access, exciting events, and healthful activities. Don’t have time for a trip to the park? It’s more worthwhile than you think: time in nature has proven to improve mental health. Playing outside promotes mental and physical well-being while increasing productivity. A trip to the nearest National Park may be just what you need to refuel for the next big project on your calendar. So get outdoors and enjoy our National Parks! They are a source of endless beauty and wonder. Besides, you’ll be doing your mind and body a favor. Remember, National Park Week is more than just a celebration of nature. While that would be sufficient, the event is also a celebration of American heritage. Several National Historic Sites rest under the NPS umbrella. These are great alternatives if seasonal allergies or limited mobility make a romp outdoors sound more like a challenge than a celebration. Ready to explore? First, find your park or National Historic Site. (In honor of the upcoming presidential elections, it could be fun to visit destinations dedicated the former presidents.) All this week, guests can enjoy free admission to the NPS sites. Need a few National Park Week celebration ideas? Check out the scheduled events below: National Park Week includes the celebration of Earth Day, which falls on April 22. Do a quick search for Earth Day activities at a park near you. Once you’ve identified a nearby Earth Day volunteer event, organize a group of fellow coworkers to participate. Remember to bring a comfortable change of clothes if you’re heading out after work. It’s also a good idea to carpool—it’s...

Virtual Reality

Virtual Reality is on everywhere these days—videogames, engineering, healthcare, entertainment—are just a few of the industries fuelings its evolution. More recently, VR entered the real estate market too. Allured by its many advantages, developers turn to virtual reality and enable buyers to tour units, “walking” around mock layouts and peering out windows to envision the view they might wake up to every morning (this is where drones step in to capture accurate floor-by-floor perspectives). Instead of the full-sized models of one of the units, they can now use smaller sales centers equipped with a VR headset. No more selling off blueprints. “Our whole business exists to work on spaces that don’t exist.” Jamie Fleming, CEO of Studio216 Such a development that used the VR technology to drive sales is Luma, a 24-story condominium development in Seattle. The sales team opted for an Oculus Rift headset and started offering tours of the property a little after the project had just broken ground. Studio216 of San Francisco is the digital production agency that created the simulated space for the Luma development and one of the firms currently involved in developing industry-specific application for the technology. The virtual reality market is expected to explode over the next decade. According to a Goldman Sachs research, VR will be an $80 billion industry by 2025—the size of the current desktop PC market. The forthcoming consumer release of Oculus Rift headsets to the public might rapidly improve consumer adoption. However, real estate technology is far behind where it should be. A good exemplification is that there are still real estate firms still using Internet Explorer (sorry, Microsoft) as their main browser. Using VR headsets to tour your future home, office or vacation rental is pretty straight forward: the agent connects...

Uplifting India Apr18

Uplifting India

The growing Yardi teams in Pune, Maharashtra, India have a heart for service. Their compassionate spirit is demonstrated in and out of the office. In Pune, their largest outreach initiative is the Yardi Vasti Vikas Prakalp (YVVP). The Yardi team began in 2006, providing funding support to 17 local Non-Governmental Organizations (NGOs) and Community Based Organizations (CBOs).  In 2014, the YVVP program focused on direct efforts in 10 urban communities near Pune. Together, the organizations work toward creating a brighter future for some of India’s most underserved neighborhoods. Bharati Kotwal, Head of Corporate Social Responsibility (CSR) at Yardi in Pune has been part of the program since its inception. Her passion for the community goes beyond her career with Yardi. For the past 15 years, Kotwal has volunteered to support the social and political empowerment of women and children. Kotwal observes, “[Underprivileged groups] lack opportunities and basic facilities like housing, sanitation, and access to quality education and health services.” Kotwal continues, “The community outreach programs like YVVP are important to me because the wellbeing of urban poor communities is connected closely with wellbeing of society as a whole.” Through YVVP, Kotwal and her team concentrate on several necessities including accessible education, improved hygiene and sanitation practices, and enhanced employment opportunities. Sanitation In Yamuna Nagar and Sangamwadi wards, many households lacked awareness of safe waste disposal practices or access to sanitary waste disposal receptacles. Improper waste disposal created unnecessary health risks. As a result, Yardi partnered with local NGO Shelter Associates to construct 250 individual toilets in the community. In another impoverished area, the need exceeded the supply of individual toilets. Many people living in urban, poor communities of Pune do not have access to individual toilets and are dependent on Community Toilet Blocks (CTB). To...

Project SkyBender

Google’s playfulness in domains ruled by curiosity and ambition is never-ending. The giant seems to be working on a new and very secretive project dubbed SkyBender, as reported by The Guardian. This is a new Internet-in-the-sky program designed to bring the next-generation 5G network. Unlike Project Loon, but part of the Google Access team that includes the balloon project, SkyBender wants to use outfitted drones with millimeter wave transceivers. First, let’s have a look at these millimeter waves—they are longer than infrared waves or x-rays, but shorter than radio waves or microwaves. The millimeter wave region of the electromagnetic spectrum corresponds to radio band frequencies of 30GHz to 300GHz, sometimes called the Extremely High Frequency (EHF) range. These are thought to be the future of high-speed data transmission technology and the backbone of 5G mobile networks. Millimeter waves have a shorter range than that of the mobile phone signal, they fade sooner and are easily disrupted by weather conditions like rain, fog, and snow. However, using the so called phased array antennas and focused beams, Google and others could potentially focus the transmissions over greater distances. But this requires a lot more power. The FCC said that 5G millimeter wave networks could hit speeds between 1GBps and 10GBps, or up to 40 times more than today’s 4G LTE systems. In case you’re wondering why millimeter waves, Jacques Rudell, a professor of electrical engineering at the University of Washington in Seattle and specialist in this technology, justified to The Guardian: “The huge advantage of millimeter wave is access to new spectrum because the existing cellphone spectrum is overcrowded. It’s packed and there’s nowhere else to go”. Google is not the first to work with millimeter wave technology and drones. In 2014, DARPA—the research arm of...

Beware Ransomware

Last month, the Los Angeles Department of Health Services became the latest victim in a string of ransomware demands hitting the healthcare industry. Though not as severe as the ransomware attack on Hollywood Presbyterian Medical Center earlier this year demanding $17,000 in bitcoin, Department officials were quick to act on the threat. The Los Angeles Department of Health Services was able to contain the damage to five work computers thanks to preemptive security measures. Because employees have limited access to the department’s database, the ransomware attack was unable to spread. When asked about the nature of the attack, Director of USC’s Center for Computer Systems Security Clifford Neuman explained, “Since this one affected only a few employees’ systems and does not appear to have spread further, it was likely one of these non-targeted pieces of malware.” Exploiting Vulnerabilities Non-targeted malware describes how attackers access a victim’s device. Whether the ransomware sneaks in through an email, an attachment or even a camouflaged link, once triggered, the result is a total lockdown of the infected device through encryption of the contents. Paying the ransom releases the data and returns control of the device to the victim. Ransom prices can vary from small sums to thousands of dollars. Until recently, Apple devices and systems had not been widely affected, but news of ransomware malware lurking inside a recent update for Transmission highlighted vulnerabilities inherent in all online activities. While in the past ransomware primarily struck individuals, in recent months attacks have kicked up a notch. The latest victims are large, data-rich institutions like hospitals and government services. “Since the New Year, the healthcare industry has experienced an uptick in ransomware incidents,” county spokesman David Sommers told the LA times, reiterating that the county has “be successful in...

Powerful Plants Apr13

Powerful Plants

Plants do more than beautify your office space. They are a tested, effective, low-cost—and now, low maintenance—way to make your office space a better place to work. The presence of greenery results in increased productivity, improved morale, more amicable interpersonal relations, higher air quality, and decreased stress and anxiety. If those seem like haughty claims, consider the research: The Journal of Experimental Psychology reveals that the presence of greenery in an office space boosts productivity by 15 percent. Plant life is proven to enhance concentration, which not only supports productivity but also fosters creative problem solving and faster learning. When employees are burdened by stress, fuses run short and interpersonal conflicts may escalate. Studies by the Horticulture Research Institute suggests that indoor plants demonstrably reduce stress, thus improve mood and morale in the workplace. In the long term, emotional stress is a contributing factor to the top six leading causes of fatal illness. By reducing stress, businesses can improve employee health and cut costs on absenteeism and health care. It is common knowledge that plants can reduce the presence of carbon dioxide outside. It’s equally as important to note that some plants can combat volatile organic compounds (VOCs) that are commonly found indoors. VOCs are found in paints, adhesives, flooring, furniture, and other office products. Cleaner air contributes to employee health, as well as a reduction in minor setbacks such as headaches and fatigue. Plants have proven their value. So why aren’t more offices packed wall to ceiling with greenery? Terra Basche of Santa Barbara-based Terra Malia Designs recalls common misconceptions about indoor plants. “People think potted indoor plants should be placed in the corner and out of the way. Plants are cared for, but otherwise no one interacts with them. Terra Malia Designs...

Kevin Yardi Apr12

Kevin Yardi

Kevin Yardi admits that his path to employment at Yardi Systems was probably a bit different than most. As the son of Yardi founder Anant Yardi, he spent a good portion of his childhood summer vacations around the then-fledgling company. “My first stint at Yardi was when I was 6 years old, and that was in the shipping department on Reddick Street in Santa Barbara. I have fond memories of the MLS books we used to print. That was a big part of our business in the late 1980s,” says Kevin. His older brother, Jason, is also a Yardi employee. As Kevin grew up, the company was growing, too. During his high school years, he completed a summer internship in the marketing department. His duties were to call clients and gauge potential interest in a customized website created for their business. “Sixteen years later we have a successful product in RENTCafé and the Yardi Marketing Suite, but I can take zero credit for it,” he joked. “What’s truly interesting to me is that Anant (Yardi) was thinking about things like client websites so long ago.” Though he had always envisioned joining the family business as part of his future, Kevin did not come straight back to Santa Barbara after graduating from Colby College in Waterville, Maine.  Instead, he forged his own path as a Washington, D.C.-based technology consultant, working first for IBM and then for Deloitte. “I was a functional consultant, implementing accounting systems for Fortune 500 companies. For ten years, I was on a plane every Monday morning and home again on Thursday night,” Kevin says. “It was an experience I wouldn’t trade for the world.” In 2013, Kevin decided that the time was right for him to leave the East Coast and...

Top 10 Best Places Apr11

Top 10 Best Places

U.S. News & World Report recently analyzed 100 of the most populous metropolitan areas to identify the best places to live. Of the results, seven of the top ten U.S. cities are home to Yardi offices. To create the list, analysts compiled data from sources such as the Unites States Census Bureau, the Federal Bureau of Investigation, the Department of Labor and proprietary internal resources. Analysts then scored cities according to five key indexes: Job market, 20 percent Value, 25 percent Quality of Life, 30 percent Desirability, 15 percent Net Migration, 10 percent The weight of each index was determined by public survey. People throughout the U.S. voted to create the hierarchy of desirable features. The resulting list of 100 cities serves as a guide for some of the best-rounded metropolitans in the nation. These cities offer opportunity, quality, and value to residents. We are proud to announce that Yardi has offices in seven of the ten top places to live, indicated in bold. Denver, CO Austin, TX Fayetteville, AR Raleigh/ Durham, NC Colorado Springs, CO Boise, ID Seattle, WA Washington, D.C. San Francisco, CA San Jose, CA Yardi selected these amazing cities as our homes long before they made such top ten lists. And we’re not just saying that to gain cool points. Employee satisfaction and wellbeing are top priorities. We want employees to live well. We don’t simply pull resources and amenities from these top-ranking locales, either. We believe in giving back. Corporate philanthropy is a huge part of who we are and what we do. In addition to sponsoring nonprofits as an organization, we regularly roll up our sleeves to help out on an individual level. If you are looking for a place to call your professional and personal home, Yardi...

JLL Apr08

JLL

Ethisphere Institute named Yardi client Jones Lang LaSalle Incorporated (JLL) one of the 2016 World’s Most Ethical Companies for the ninth consecutive year. The Ethisphere Institute sets international benchmarks for ethical business practices. To determine the ethical integrity of businesses throughout the world, Ethisphere assesses prospects based upon the Ethics Quotient™ (EQ) framework. Ethisphere developed EQ after compiling and analyzing several years of data. This data was then interpreted and refined by expert advice from Ethisphere’s Methodology Advisory Panel. The EQ evaluates definitive criteria of core competencies for corporate governance, risk, sustainability, compliance and ethics. Scores are generated in five key categories: ethics and compliance program (35%) corporate citizenship and responsibility (20%) culture of ethics (20%) governance (15%) leadership, innovation and reputation (10%) JLL returns to the list as one of Ethispheres World’s Most Ethical Companies for the ninth year. Colin Dyer, President and Chief Executive Officer at JLL, says, “We are very proud of being part of a small and elite group of global companies that have remained on Ethisphere’s list for so many years.” He continues, “Integrity has been a fundamental value and essential part of our culture throughout our long history, and it continues to serve the best interests of our clients, shareholders, employees and other stakeholders.” While JLL corporate establishes the framework of ethics within the organization, the employees uphold the statutes on a daily basis. Each year during performance reviews, employees are required to sign the Annual Certification of Commitment to Our Code. Employees re-certify their commitment to JLL ethics and corporate policies as part of the Individual Performance Management Program (IPMP). Mark J. Ohringer, General Counsel and Chief Ethics Officer, states, “With particular thanks to our global team of Ethics Officers and Liaisons for maintaining the strength of...

Continuing the Story Apr08

Continuing the Story

In our previous post, 5 Steps to Discovering Your Story,  we introduced the importance of consumers’ emotions in the sales process. You also identified features that can help your property stand out from the competition. Today, we will show you how to weave those points into a marketing story. This story creates an important emotional connection between prospects and your property—and that connection leads to sales! Weave the story web. Take a moment to review the information that you’ve gathered on your town, neighborhood, property, and its residents. What common themes or patterns stand out to you? Perhaps your property is a new construction in a recently developed part of town. It doesn’t offer much in terms of history, yet your property is positioned for a different type of story. Your story may revolve around fresh starts, new beginnings, and unlocking potential. Maybe your property is located in a working class suburb filled with families. These busy families yearn for a retreat that allows them to focus on quality time together and meaningful relationships. Your marketing story may focus on building a strong network of friendships in a welcoming and accepting environment. The options are endless. Use the results of your sleuthing to create a story about your community. Your story must fill a void in your prospects’ lives. Select your tone. Identify a narrative voice that will resonate with your target audience. Become comfortable with this voice so that it feels natural. Get feedback from a member of your target audience when needed. This voice will compose the text needed for your first campaign that will cross your website, blog, and social media. Remember, you will be able to tweak this voice over time based on campaign success. Curate captivating visuals. Photos and...