For multifamily marketing
On April 8, I was a panelist on a multifamily webinar sponsored by Apartments.com and Yardi Systems. Those who dialed in to the event were treated to an hour of insight on the best practices for multifamily content marketing.
My section of the presentation focused on content marketing,...
Education and original art
When it comes to thinking outside of the box, the Lobero Theatre Foundation nailed it. In 1994, the foundation created a storytelling performance piece for children as part of its literary outreach program. Donning masks, costumes, and a slew of boxed props, three actors set out to perform a...
Truly Wearable Tech from LG, Motorola and Samsung
Google Glass definitely had its appeal. Wearers looked as though they came to us from the future, equipped with endless knowledge and insight thanks to a little lens hovering near their eyeball. That little lens caused some discomfort that has prevented the technology from reaching a broader fan base: is the wearer looking at me? Recording me? Ignoring me for his or her own little cyber world?
Intelligent face wear will take much longer to rouse mass support than an amped-up watch, for example. Intelligent watches offer a less confusing alternative to wearable technology since watches don’t place a visual barrier between the user and...
Multi-family tech insight
Achieving renter happiness might be tied to the same desires that have made fast food and Amazon Prime among the most popular innovations of our time. Are you offering your residents instant gratification?
That was one of the technology trends discussed on a panel at the recent Crittenden...
Monitoring resident concerns
An old adage claims that the customer is always right. This statement couldn’t be truer in the apartment industry. With sites like apartmentreviews.com, rentadvisor.com and rentvoice.com offering a mouthpiece for residents to vent, it is important that property management companies take...
Real Estate Technology Insight in Washington, D.C.
The biannual Yardi Advanced Solutions Conference (YASC) offers attendees fantastic tutorials, exciting technology developments and insightful Q&A sessions. Learn how your organization can optimize the value of your Yardi products and services.
The East Coast conference will return to the Washington Hilton in Washington, D.C on May 28-30, 2014. This year’s event will feature more than 250 sessions led by Yardi experts, providing clients with the inside scoop on the industry’s premiere business solutions. Empower your organization with the tools needed to automate daily tasks for improved efficiency, generate reports at the touch of a...
Omar Khan & Everybody Dance Now
When he was in high school, Omar Khan would lock himself in the bathroom to practice his hip hop dance moves in front of the mirror. Today, the UC San Diego graduate and Yardi employee is working with disadvantaged kids to show them that dancing can be something they do out in the open – and...
Learning the International Market
As a college student, my family and I would always invite a few international students to our home during the holidays so that they wouldn’t be stranded on campus alone. It was one of the many times that I realized how tough it was to be a student abroad.
The 2014 National Apartment...
Bozzuto Awards Make a Splash
Every year, The Bozzuto Group recognizes its top property management performers with a late winter gala that’s more like the Academy Awards than a rote corporate get-together. This year, the event truly reached superstar status when #BMA2014 – the Twitter hashtag for the event – trended...
Enhancing the Built Environment
The built environment has a huge impact on every aspect of human life. The places in which we live, work and play can affect both our mental and physical wellbeing. As a promoter of healthy communities, the Urban Land Institute (ULI) has launched a series of projects aimed at encouraging...
Commercial Real Estate Strength
Real estate market fundamentals have continued to improve in recent years, with strong indications that this upward trend will continue all throughout 2014. Investor interest is expected to expand this year from the traditionally popular markets to the secondary markets as well, particularly...