Yardi Introduces RentCafe Classifieds


Property marketers can create, track and optimize rental listings with enhanced ad posting tool within RentCafe

SANTA BARBARA, CALIF., May 27, 2015 – Companies using RentCafe™ by Yardi® can now attract and convert more rental leads using the recently enhanced RENTCafé Classifieds tool to create compliant, trackable classified ads for Craigslist. RentCafe is a full marketing and leasing solution for multifamily properties featuring social media and reputation management tools, plus online leasing, rent payments and maintenance requests.

Creating classified ads to digitally market rental units has traditionally been a tricky process. RentCafe Classifieds reduces the potential for errors and drives marketing opportunities by making it easy to author content-rich classified ads. This involves using intuitive drag and drop widgets to define amenities, photos and other fields.

Property managers and marketers using RentCafe Classifieds can:

  • Reuse content by creating templates with easy drag and drop content widgets, making it simple to publish new posts more efficiently.
  • Streamline posting by retrieving content and images from RentCafe using any computer. Not having to coordinate image files across multiple devices saves time and space.
  • Analyze performance with detailed reports on ad activity, conversion rates and more for insight into what works and what doesn’t.
  • Maximize results by defining and enforcing best practices for ad posting across all users at a property by customizing settings to ensure optimal performance.

In addition, the updated classified posting tool allows property managers to develop and schedule ads for a specific unit or particular floor plan, resulting in quick production of multiple unique posts that all lead to one property. Unique posts reduce the risk of having ads hidden or “ghosted” by Craigslist.

“We are excited to offer our clients a seamless process that allows them to generate Craigslist ads without having to leave the RentCafe platform,” said Brad Setser, vice president of marketing for Yardi. “This update makes it possible to create effective ads and track performance, while helping users comply with current policies and best practices.”

RentCafe is a component of the Yardi Marketing Suite™, the only completely mobile multifamily solution supporting the entire prospect and resident lifecycle, from a desktop or out in the community.

“When it comes to digital marketing, you consistently hear that content is king,” said Esther Bonardi, industry principal of marketing solutions at Yardi. “With our newly revamped classified posting tool, apartment managers can easily craft and deliver ads that are rich in content and motivate customers to take action.”

About Yardi

Now in its fourth decade, Yardi® is committed to the design, development and support of software for real estate investment management and property management. With the Yardi Multifamily Suite, Yardi Commercial Suite, Yardi Investment Suiteand Yardi Orion Business Intelligence, the Yardi Voyager® platform is a complete real estate management solution. It includes operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility. Yardi is based in Santa Barbara, Calif., and serves clients worldwide from offices in North America, Asia, Australia, Europe and the Middle East. For more information, visit www.yardi.com.