SMASH Summit Supported by Yardi Returns to Chicago


Senior living and post-acute home care providers will focus on branding, marketing and sales at October event

SANTA BARBARA, Calif., Sept. 17, 2018 – Yardi® returns as a sponsor of the 5th annual SMASH summit October 1–3 at the Loews Hotel O’Hare in Chicago. Attendees are primarily sales and marketing personnel who will learn new strategies to differentiate their senior living businesses.

Over thirty sessions in a variety of formats will be offered over the course of three days. Attendees will select from workshop tracks focused on content marketing, digital marketing, leadership and innovation, sales management, small team marketing and technology to discover actionable takeaways. Featured keynote speakers are tech humanist and author Kate O’Neill and NIC Chief of Research and Analytics, Chuck Harry.

“This conference is unique because it’s all about refining and differentiating your senior-focused brand. It’s set up with lots of networking opportunities so peers in the same functional roles can discuss successes and challenges and hopefully learn a lot from one another,” said Ray Elliott, vice president of senior living for Yardi.

SMASH attendees can schedule time to meet with the Yardi team to learn more about its single connected solution for senior living management, including Yardi products designed for senior living marketing and sales such as RentCafe® Reach™ and Yardi® Senior CRM.


SMASH is the leading sales and marketing conference for senior care. It aims to highlight best practices for effective marketing and sales strategies for senior living and post-acute home care providers. For more information and a full event schedule, visit the SMASH summit website.

About Yardi

Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information on how Yardi is Energized for Tomorrow, visit