SMASH Summit Supported by Yardi Returns to Chicago

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Senior living and post-acute home care providers will focus on branding, marketing and sales at October event

SANTA BARBARA, Calif., Sept. 17, 2018 โ€“ Yardiยฎย returns as a sponsorย of theย 5thย annual SMASH summit October 1โ€“3ย at the Loews Hotel Oโ€™Hare in Chicago. Attendees are primarily sales and marketing personnel who will learn new strategies to differentiate their senior living businesses.

Over thirty sessions in a variety of formats will be offered over the course of three days. Attendees will select from workshop tracks focused on content marketing, digital marketing, leadership and innovation, sales management, small team marketing and technology to discover actionable takeaways. Featured keynote speakersย are tech humanist and author Kate Oโ€™Neill and NIC Chief of Research and Analytics, Chuck Harry.

โ€œThis conference is unique because itโ€™s all about refining and differentiating your senior-focused brand. Itโ€™s set up with lots of networking opportunities so peers in the same functional roles can discuss successes and challenges and hopefully learn a lot from one another,โ€ said Ray Elliott, vice president of senior living for Yardi.

SMASH attendees can schedule time to meet with the Yardi team to learn more about its single connected solution for senior living management, including Yardi products designed for senior living marketing and sales such as RentCafeยฎ Reach™ and Yardiยฎ Senior CRM.

Aboutย SMASH

SMASH is the leading sales and marketing conference for senior care. It aims to highlight best practices for effective marketing and sales strategies for senior living and post-acute home care providers. For more information and a full event schedule, visit the SMASH summit website.

About Yardi

Yardiยฎ develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.