RentCafe Becomes AIM Conference Title Sponsor


Partnership highlights innovation and engagement at upcoming conference

SANTA BARBARA, Calif., February 21, 2018 — Yardi has entered an exclusive three-year agreement securing RentCafe as the title sponsor of the Apartment Internet Marketing Conference (AIM Conference®).

“We are excited to announce our partnership with AIM. We believe this is a great opportunity for us, for AIM and for the attendees because ultimately, we are all laser-focused on innovative digital marketing,” said Esther Bonardi, vice president of marketing at Yardi.

“Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation. That starts with initial impressions of a community, and flows through to communications, social media, service and amenities. We’re delighted to have Yardi and RentCafe as partners in educating the industry about the future,” said Steve Lefkovits, executive producer of AIM.

AIM is the only industry event focused exclusively on educating multifamily executives on innovations in internet marketing, advertising and branding. Executives gain insights into web technology and applications, mobile platforms, lead tracking and in-home technology as well as resident retention and communication techniques.

RentCafe, a leading multifamily marketing solution, unites marketing and leasing functionalities in a single, easy-to-use platform. Prospects, residents and staff benefit from RentCafe’s intuitive interface and groundbreaking features.

“RentCafe has seen tremendous growth by adding innovative marketing features for the multifamily industry. Through this partnership, we can support the key foundations of the conference, providing exactly the kind of cutting-edge solutions that attendees have come to expect from AIM,” said Bonardi.

The AIM Conference features unparalleled networking opportunities for marketers and operations executives. Many of the industry’s most creative and pioneering minds collaborate to propel internet marketing forward. “We curate ideas from the industry as well as reaching outside to deliver compelling and actionable content,” says Dennis Cogbill, managing director of AIM.

This year, keynote speaker Malcom Frank will explore the topic of marketing automation with  “What to Do When Machines Do Everything.” Automation is a key area of opportunity for organizations seeking to achieve greater efficiency, customer engagement and innovation. Frank will offer strategic guidance and actionable steps to help AIM attendees and their organizations excel in the industry’s evolving landscape.

“AIM is always looking to share leading-edge marketing strategies,” says Bonardi. “RentCafe’s developments in multi-touch lead attribution and data-driven marketing automation is groundbreaking, and clearly fits that bill.”

AIM Conference, Innovated by RentCafe, will take place May 6-9, 2018 at the Hyatt Regency in Huntington Beach, California. Register today using the code “RentCafe18” for a $100 discount.

About Apartment Internet Marketing Conference

Since 2005, AIM Conference has supported outstanding thought leadership and innovation in the multifamily housing industry. Attendance at AIM is limited to executives who own and operate multifamily communities and elite sponsors. AIM is not open to the general public or to non-sponsoring vendors. Learn more at

About Yardi

Yardi develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, California, and serves clients worldwide. For more information on how Yardi is Energized for Tomorrow, visit