Automated workflows built into Yardi Voyager and analytic reporting strengthen marketing campaigns
SANTA BARBARA, CALIF., Dec 20, 2012– Yardi announced today that multifamily property management clients using Yardi PopCard™ are reporting improved results in capturing leads and converting them into leases.
Yardi PopCard gives total visibility into leasing offices by tracking and managing every lead efficiently, from initial contact to lease, and sending real-time information straight to a desktop or tablet. Automated workflows channel daily leasing and customer relationship management activities to Yardi PopCard, which is fully integrated as part of the Yardi Voyager™ property management and accounting system. Analytic reporting provides timely, actionable information on agent performance, property positioning and the effectiveness of marketing campaigns.
“We definitely see a significant return on investment with PopCard,” said Tammy Yeargan, director of marketing for Fogelman Management Group. “PopCard helps us track our costs per lead and per lease. By measuring the sources that work best for us, we can quickly scale back on marketing that’s not working for us and adopt more cost-effective approaches. It also gives insight into where we need to improve our training, and our associates are learning a lot. We love Yardi PopCard. It’s been a great tool for our company.”
“Information on where we’re spending our advertising dollars most effectively is returning value for our money. PopCard helps keep our people focused on what they should be spending their time on,” said Micah Brown, director of operations for Bridge Property Management.
Yardi PopCard’s contribution to a fully integrated marketing, leasing and resident service solution was enhanced through recently completed integration with other products in the Yardi Multifamily Suite™. These include Yardi Call Center™, which ensures that properties never miss a call by connecting prospects with trained real estate service respondents who enter guest cards and applicants directly into Yardi Voyager; Yardi Leasing Pad™, which delivers the entire leasing workflow via tablet; and RENTCafé™, an end-to-end solution equipped with Internet listing service, property marketing, online leasing, resident portals, resident referral programs using social media, and mobility.
About Fogelman Management Group
Fogelman Management Group, founded in 1963 and based in Memphis, Tenn., maintains a proud tradition of providing the highest level of multifamily property management services. FMG has grown from a small local management firm to one of the country’s largest and most respected privately-owned operators of multifamily apartment communities. FMG’s clients include a mix of institutional property owners as well as privately held investment entities. Its management portfolio consists of high quality Class “A” and Class “B” assets. For more information, visit www.fogelman-management.com.
About Bridge Property Management
Based in Salt Lake City, Bridge Property Management manages a portfolio that includes more than 60 multifamily properties with more than 18,000 units, along with affordable properties and about 1.5 million square feet of commercial space. Bridge Property Management has overseen the management of more than $2.5 billion in investment property over the past 20 years for large and small real estate investors. For more information, visit www.bridgepm.com.
Yardi has been committed to the design, development and support of real estate investment management and property management software for 30 years. With the Yardi Multifamily Suite™, Yardi Commercial Suite™, Yardi Investment Suite™, and Yardi Orion™ for SharePoint®, Yardi Voyager™ is a full business real estate management platform that includes operations, accounting, and ancillary processes and services with portfolio-wide business intelligence. Yardi serves clients around the world from offices in North America, Asia, Australia and Europe. More information about Yardi products and services is available at www.yardi.com.
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Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255