Website visitors view 23% more pages, spend 20% more time on property marketing sites
SANTA BARBARA, Calif., Dec. 15, 2016 — Yardi client, The Bozzuto Group, reports increased engagement on its property marketing websites after partnering with Yardi to leverage the RENTCafé marketing and leasing platform for property management. Bozzuto is an award-winning property management company that currently manages more than 60,000 apartments and homes.
RENTCafé includes corporate and property marketing websites, complete online leasing with electronic signature, social media integration, classified posting tools and SEO and SEM capabilities.
“We partnered with the RENTCafé team to create a custom property website template that supports Bozzuto’s brand and marketing strategy,” said Kelley Shannon, vice president of consumer marketing at Bozzuto. “Our new RENTCafé websites have shown an increase in prospect engagement. Now site visitors view 23% more pages and spend 20% more time online with us.”
Along with in-demand content like floor plans and photos, Bozzuto’s RENTCafé websites feature enhanced neighborhood information with custom maps, social feeds, blogs and videos that give website visitors insight into each community. Prospects can click to call, schedule a tour or fill out an application and begin the online leasing process from a desktop, tablet or mobile phone.
With the template, Bozzuto’s marketing team can build new websites and convert old ones more quickly. “RENTCafé offers a significant savings to Bozzuto’s property owners in terms of both time and money. They are able to get these websites up in a matter of weeks, versus a custom site that takes months to build,” said Terri Dowen, senior vice president of sales for Yardi.
“It saves us time and offers a cost-effective website solution for both new communities and those needing to update their online presence,” continued Shannon. “RENTCafé helps us keep up with Bozzuto’s pace of growth. Yardi has been a great partner!”
Join a webinar to see how you could get better results from your property marketing: http://www.yardi.com/events/webinars/?RENTCafe
About The Bozzuto Group
Bozzuto is an experiential residential real estate company that creates extraordinary experiences of home and community. The company’s areas of expertise lie in homebuilding and multifamily development, as well as construction and management both for itself and its clients. Founded in 1988, Bozzuto has developed, acquired and built more than 42,000 homes and apartments and currently manages more than 60,000 apartments and approximately two million square feet of retail space along the East Coast between Atlanta and Boston, in the Northeast and in Chicago.
The Bozzuto Group is continually celebrated for its developments, customer service and workplace culture. www.bozzuto.com
Yardi® develops and supports industry-leading investment and property management software for all types and sizes of residential and commercial real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information, visit www.yardi.com.