SEARCH MARKETING

Reach more renters with search marketing

Get help from our full-service team of apartment marketing specialists. Stand out in search with expert SEO and optimized PPC campaigns. Add reputation management and social media services as needed.

Features

Grow organic traffic

Build trust with search engines, gain impressions in search results and increase prospect engagement when you partner with us for SEO. Work with experts to continually optimize on- and off-page content, helping your communities reach more renters.

Target your audience

Set up effective pay-per-click ad campaigns in just minutes with help from a trusted Google Partner. We work with you to define the best PPC marketing mix for your properties — from platform selection to budget recommendations.

Take control of your reputation

Guide the online conversation about your brand while enhancing your search performance. Monitor reviews, post responses and track competitors with your choice of self-service or full-service reputation management for multifamily communities.

Get social

Build your audience, improve the customer experience and drive rent-ready leads with social media management services. We transform your presence and support your goals by creating, posting, monitoring and reporting on content that you approve.

Testimonials

  • Melissa Brady

    Melissa Brady

    Fogelman

  • Devon Mendez

    Devon Mendez

    PRG Real Estate

The right SEO partner

REACH SEO experts regularly meet with us to make sure we’re driving the most leases at the lowest cost. This kind of partnership does not go unnoticed — thank you!

Lowest cost, highest return

REACH SEO is our lowest marketing cost, and it has the highest return. In 3 months, it delivered more than 450 leases at a cost per lease of less than $30, which is phenomenal.

Resources

FAQ

Do I have to use REACH search marketing services together, or can I license them separately?

You have the flexibility to license our services separately. That said, our search marketing services offer the most value when used together! Schedule a free consultation to see which strategy works best for you.

Why should I use REACH SEO instead of doing it myself?

We’re all about SEO, all the time. We provide a level of expertise that’s difficult to match, so our results are difficult to match. Our experts keep up with the latest SEO trends, best practices and algorithm changes, and we’re uniquely positioned with multifamily data that drives our strategy.

 

SEO is also an ongoing process. When you partner with us, we take that continuous work off your plate.

How long does it take to see results with SEO and PPC?

It varies! With SEO, you can expect to start seeing results within a few months. But SEO is a long-term strategy, and consistent efforts over time yield the best results.

 

PPC yields quicker results, but it takes roughly three months to see significant traction, depending on your budget. Learn more in this article about PPC timelines using data from 86 properties.

Do I need to have a RentCafe website to use REACH SEO?

Yes, at this time, you need to have a RentCafe website to use our SEO services.

How does PPC reporting work?

We’re all about transparent reporting at REACH. PPC clients can access a basic version of our marketing analytics platform, Marketing IQ, which presents easy-to-digest data. You’ll also meet with our search marketing experts regularly to discuss your campaign results.

 

When you level up to Marketing IQ Genius, you unlock PPC budget recommendations powered by AI.

What are the different options for reputation management?

We offer both self-service and full-service options for reputation management. Self-service is an effective, DIY option for multifamily marketers. We provide a comprehensive dashboard with the insights you need, then you monitor reviews, post responses and more on your own. When you go the full-service route, our experts take the lead.

How do you measure results for SEO and PPC?

REACH by RentCafe tracks digital metrics and leasing metrics to give you a full picture of your SEO and PPC results. While many agencies can show you the digital metrics, REACH tracks leads, leases, cost per lease, ROAS (return on ad spend), lead-to-lease conversion rates and more, revealing the true impact to your bottom line.

What separates REACH from other search marketing providers?

We go beyond search optimization to help you optimize for conversion. Because we study the effectiveness of our website features, we’re able to guide you on how best to engage and convert website visitors into renters. This helps you see and prove results, while creating a positive feedback loop for search engines.