Yardi Introduces RentCafe Reach Advanced Property Marketing Services


SEO, SEM and enhanced online listings help multifamily property management companies stand out and attract more renters 

SANTA BARBARA, Calif., May 25, 2017 — Today Yardi® announced the addition of a new marketing offering for residential property management. RentCafe Reach includes an advanced set of marketing services designed to attract qualified prospects to multifamily properties through search engine optimization (SEO), search engine marketing (SEM) and enhanced online property listings on RentCafe.com.

Property marketers can use RentCafe Reach to maximize the visibility of their properties in search results, no matter how renters are searching.

  • Increase organic traffic with SEO. SEO services build authority and increase search engine ranking with on-page and off-page optimization, full site audits and monthly analytic reporting.
  • Drive targeted leads using SEM. Create effective pay-per-click advertising campaigns in minutes and give properties an immediate marketing boost with help from Google AdWords Certified Specialists.
  • Expand reach with enhanced listings. Automatically showcase listings on RentCafe.com, the only search platform where renters can find an apartment, apply and sign a lease completely online.

Previously available to select clients, RentCafe Reach has already driven success for multiple brands. One company recently reported a decrease in bounce rates and 32% increase in organic traffic portfolio wide.

RentCafe Reach is part of the Yardi Marketing Suite, a mobile system that supports the entire prospect and resident lifecycle. This integrated range of solutions and services can’t be found elsewhere in the industry through a single vendor.

“Everyone knows the way to reach renters today is online, but prospects are finding properties in multiple ways. With vacancy rates edging upward, property marketers need to stand out in today’s highly competitive digital marketplace to win more customers. The three distinct services available through RENTCafé Reach allow our clients to maximize their impact at every level of the search process,” said Mark Klionsky, director of RentCafe Marketing Services at Yardi. “Complete integration with their existing property marketing platform yields total transparency and measurable results.”

Join a webinar to learn how you can increase web traffic to your rental properties.

About Yardi

Yardi® develops and supports industry-leading investment and property management software for all types and sizes of residential and commercial real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information, visit yardi.com.