San Francisco Association of REALTORS® Launches Point2 Consumer Portal

Share provides real-time information about the San Francisco real estate market

San Diego (July 9, 2013) – The San Francisco Association of REALTORS® (SFAR) has announced the launch of, a consumer-facing real estate search portal developed by Point2. is the only residential property search website powered by the San Francisco Multiple Listings Service (MLS), displaying the most accurate search results in real time. The new site provides consumers with information about homes for sale, homes for rent, commercial properties, off-market properties and real estate professionals in San Francisco and surrounding areas.

Point2’s site for SFAR is compatible with smartphones and tablets, featuring responsive, user-friendly design and the association’s distinctive branding. Visitors can search by neighborhood, ZIP code or custom fields to find MLS-Certified listings that fit their selected criteria. Home seekers can also save favorites, compare homes side-by-side, view neighborhood demographics and get basic property reports.

In a video addressed to SFAR members, Christine Dwiggins, 2013 SFAR Board President, emphasized the website’s role in connecting consumers with REALTORS® by providing direct access to SFAR member profiles and contact information. The listing agent is displayed prominently next to each property, ensuring transparency and guiding visitors to the most knowledgeable real estate professionals.

“Point2’s insight into the real estate industry, combined with its longevity and reputation, made this an easy decision for SFAR,” commented SFAR CEO Walt Baczkowski. “San Francisco is the perfect market to launch an MLS portal – it’s a world-class city with international appeal. is the ideal resource for both consumers and REALTORS® who want an inside look at the San Francisco real estate market.”

The Greater El Paso Association of REALTORS® in Texas successfully debuted their Point2 real estate portal in June. East Bay Regional Data in California is under contract and expects to launch their new Point2 portal within the next sixty days.

About the San Francisco Association of REALTORS®

The San Francisco Association of REALTORS® is a professional association of more than 4,000 members that provides business services and legislative representation to real estate practitioners and affiliated service providers in San Francisco and surrounding areas. Visit to learn more.

About Point2

Point2, a Yardi® brand, provides listing data aggregation and syndication solutions to MLSs, associations and boards in the United States and Canada, as well as real estate marketing and lead management software to brokers and agents worldwide. Point2 also owns and operates the real estate consumer search portal, Point2 Homes. More information about Point2 products and services is available at

Trade Media Contact: Saul Klein (858) 737-2703 or [email protected]

Trade Media Contact: Joel Nelson 805.699-2040, 1255