Allan Dalton�s New Book, Leveraging Your Links, Debuts to Critical Acclaim
Vancouver, BC – October 28, 2010 – Point2 (www.Point2.com) today announced the participation of Saul Klein, senior vice president, Point2, in industry veteran Allan Dalton’s critically acclaimed new book, Leveraging Your Links – How to Do More Business Off – and Online, a guide to developing a business-building social media marketing strategy.
Released earlier this month by RISMedia (www.RISMedia.com), the leader in real estate information systems, the first edition of Leveraging Your Links has already sold out.
Due to his expertise on the subject, Klein was invited by Dalton to offer his unique insights on social media for the book and share his winning strategies for building relationships and increasing business online.
Klein is author of MLS 5.0 – The MLS of the Future Whitepaper, a licensed real estate broker in California for the past 32 years and 1993 president of the San Diego Association of REALTORS�. Klein created NAR’s (National Association of REALTORS�) ePRO Technology Certification Program in 2001, NAR’s Web 2.0 & Social Media Course in 2009, and has been providing strategic planning and leadership programs to the Industry since 1994.
Leveraging Your Links is a compelling and sophisticated, yet practical, treatment of social media for real estate professionals and any businesspeople who want to connect with clients and consumers online. Dalton’s in-depth analysis on the timely and highly relevant topics of social media and social networking – and leveraging both to create a “social marketing” platform that translates into increased business – represent an extremely comprehensive treatment of the subject.
“As Web 2.0 matures and Web 3.0 dawns, fluid interaction between buyers, sellers and service providers online will become integral to business operations and success. Allan covers the subject in his book in a way only Allan can,” said Klein. “The key is to tap technologies that facilitate engagement with prospects with less effort, such as relevant content and listing syndication. It is about participating and sharing and doing what successful real estate professionals do best, networking.”
Leveraging Your Links includes:
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- The statistical results and analysis of the RISMedia 2010 Dalton/Hundley Social Media Census
- In-depth interviews with more than 10 Social Media Mentors – real estate professionals who share their strategies for succeeding with social media
- A detailed look at groundbreaking trends in mobile technology and how this will impact social media
- A primer on how professionals can implement and maximize video in their social media strategies
- Analytical insights and hands-on strategies for using content as the central point of social media strategies so that real estate professionals can become thought leaders in their communities
For more information and to order Leveraging Your Links, please visit www.leveragingyourlinks.com.
About the Author
Allan Dalton is the Chief Marketing Officer of RISMedia and Co-founder and President of RISMedia’s Top 5 in Real Estate Network�. Dalton is the former President of Move’s Real Estate Division, and served as CEO of Realtor.com. Dalton has 30 years of leadership experience, including being the former president and co-owner for more than 20 years of a 32-office real estate brokerage firm. Ranked by NAR’s REALTOR Magazine in 2006 as one of the industry’s “25 Most Influential Thought Leaders,” Dalton has been a keynote speaker at numerous industry events throughout North America and Europe. Recognized as a pioneer in creating innovative and effective marketing systems for real estate professionals and companies, Dalton co-created Century 21’s Customized Marketing System as well as ERA’s Value Added Marketing System and Value Added Career Development Book. He also developed the NRT Full Service Marketing System and created three major marketing systems for Better Homes and Gardens. He also created the Real Estate Move-Up System and the Real Estate Financial Planning System and is the creator of the Real Estate Social Networking SystemSM, co-creator of the Real Estate Social Marketing SystemSM and the Top 5 Real Estate Social Networking Membership ProgramSM.
Since 1980, RISMedia, the leader in real estate information systems, has been providing the industry with news, trends and business development strategies through its flagship publication, Real Estate magazine; its leading website, RISMedia.com; and its renowned networking and educational events. In addition, hundreds of thousands of home-buying and -selling consumers receive valuable information from leading real estate professionals daily, weekly or monthly, through their affiliation with RISMedia’s member-only, national networks: RISMedia’s Real Estate Information Network� (RREIN) for leading brokers; and RISMedia’s Top 5 in Real Estate Network� for leading agents. RISMedia is headquartered in Norwalk, Conn. For more information, please visit www.rismedia.com.
Point2 (www.Point2.com), a Yardi Systems Inc. (www.yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.
More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.
Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255