Trademark covers MLS Certified real estate listing authenticity symbol and communication
SAN DIEGO, May 10, 2012 — Point2, a Yardi Systems Inc. brand, announced today that Yardi has been granted U.S. Registration No. 4,127,089 by the United States Patent and Trademark Office for the MLS Certified® trademark and related communication.
Reflecting authority, data quality and accuracy, the MLS Certified mark is used by Yardi and its online marketing and listing syndication business, Point2, its designated third parties, and MLS Certified® Trademark licensees. The mark conveys to consumers that the MLS-generated property listings and photos they are browsing are authentic and originate from the local multiple listing service.
“Securing the MLS Certified trademark is a giant step for the real estate industry, and a huge endorsement of multiple listing service organizations as the authoritative source for the most up to date, accurate listing data,” said Saul Klein, senior vice president, Point2.
“We are working diligently with our syndication network partners and MLS clients to see that MLS Certified gains mass adoption and that MLS Certified listings are prioritized by the portals for publication on their sites,” he added.
Point2 launched the MLS Certified initiative in May 2011. Nearly 50 MLSs in the United States have adopted the program.
Point2 (www.Point2.com) provides real estate marketing and lead management software to brokers and agents in North and South America, Europe, Asia, Australia and Africa, as well as listing data aggregation and syndication solutions to real estate MLSs (Multiple Listing Service), Boards and Associations across the U.S. and Canada. Point2’s solutions also include the consumer real estate listings portal, Point2 Homes, as well as end-to-end property management software for small to medium size organizations managing up to 1000 units. Point2 is a Yardi Systems Inc. (www.yardi.com) brand. For ongoing news about Point2, please visit http://point2newsroom.com/.
Yardi has been committed to the design, development and support of real estate investment management and property management software for 30 years. With the Yardi Multifamily Suite™and the Yardi Voyager™and Yardi Orion™for SharePoint®platforms, Yardi provides a full real estate management system that includes operations, accounting, and ancillary processes and services with portfolio-wide business intelligence. Yardi’s residential products and services are designed for various market niches, including market rate multifamily and single-family, affordable housing, public housing, senior housing, and military housing. Yardi serves clients around the world from offices in Asia, Australia, Europe, the Middle East and North America. More information about Yardi products and services is available at www.yardi.com.
Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255