Lethbridge and District Association of REALTORS Promotes Listings Nationwide with Point2 Syndication


San Diego, – Aug 22, 2011 – Point2 today announced that Lethbridge and District Association of REALTORS�, in Alberta, has implemented the Point2 real estate listing syndication program to expand online exposure of its member listings, nationwide.

Supporting the Association’s efforts to ensure property data consistency on a number of increasingly popular consumer real estate websites, the implementation will also enable local brokers and agents to automate listing data uploads to the Point2 Agent online marketing and lead management platform, which is currently used by a number of Lethbridge and District Association of REALTORS� members, by importing the data directly from their local MLS system (Multiple Listing Service).

Additionally, Lethbridge and District Association of REALTORS� will co-market the Point2 Agent real estate marketing system to its members. The solution is designed to help users convert more leads into revenue, through advanced, built-in lead management tools.

“We’re pleased to support Lethbridge and District Association of REALTORS� in the delivery of progressive online marketing tools to their members,” said Saul Klein, senior vice president, Point2. “Consumers today research real estate online and should expect to find all available inventories, on their portal of choice. Widening listing distribution so for sale properties can be found by more buyers more easily, has become key to success.”

“Our focus is on delivering the knowledge, tools and solutions that can help our members to maximize productivity and revenue,” said Margaret Van, executive officer for Lethbridge and District Association of REALTORS� in Alberta. “By syndicating our listings in partnership with Point2, we’ve technically eliminated manual data entry issues for our members and opened up new, powerful online marketing channels designed to help them generate more leads and business.”

Point2 powers property listing syndication for more than 240 real estate organizations in North America, including associations and boards in Grande Prairie and Lethbridge and District, Alberta, and several organizations across the province of Saskatchewan.

The Point2 syndication network covers over 60 third party real estate consumer websites and major search engines including 25 destinations that feature Canadian listings.

For more information about Point2’s MLS and Associations solution, please visit www.listingsyndication.com.

About Point2

Point2, a Yardi Systems Inc. brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255