Duluth Area Association of REALTORS® Teams with Superior Area Association of REALTORS® to Create Point2 Portal


NorthlandMLS.com showcases real estate professionals and properties in Duluth, Minn., and Superior, Wis.

SAN DIEGO (Dec. 17, 2014) – NorthlandMLS.com, a Point2 consumer real estate search portal created for the Duluth Area Association of REALTORS® (DAAR) in partnership with the Superior Area Association of REALTORS® (SAAR), launched this week. The new website features real estate listings and real estate professionals in Duluth, Minn., and Superior, Wis.

The Point2 MLS and Association Consumer Portal uses data from the local multiple listing service (MLS) to provide the most accurate information about properties for sale and rent in both areas. Listing detail pages include additional photos, neighborhood demographics and comprehensive maps, as well as the listing agent’s contact information.

The mobile friendly website also has an agent directory and a “Find a REALTOR®” tool designed to foster the connection between DAAR and SAAR agents and home buyers and sellers.

“The Duluth Area Association of REALTORS® is proud to be on the leading edge of providing the most accurate and up-to-date real estate information to consumers,” said Michelle Peterson, president of DAAR. “NorthlandMLS.com offers ‘one stop shopping’ for buyers, sellers, renters and agents in our unique market, which happens to include communities in two neighboring states.”

Point2 has been offering innovative MLS and Association Consumer Portals at no cost to real estate organizations for more than a year. Over a dozen Point2 sites for MLSs, associations and boards are currently live, with several due to launch in early 2015.

Both DAAR and SAAR have a previous working relationship with Point2. Each has used Point2’s listing syndication services to automatically distribute their members’ listings to the most popular real estate search portals. The associations chose Point2 to develop NorthlandMLS.com because of their confidence in the high level of value and services provided by Point2.

“Today’s buyers and sellers demand real estate search portals that are frequently updated, easy to use and accessible from any device,” said Linda Moola, director of sales, syndication and MLS and association services for Point2. “NorthlandMLS.com achieves these three critical goals while sending more leads directly to the members of DAAR and SAAR. We look forward to this website becoming a popular destination for real estate searches in the Duluth and Superior areas.”

About the Duluth Area Association of REALTORS®
The Duluth Area Association of REALTORS® (DAAR) was formed in 1906 and is a founding member of the National Association of REALTORS®. DAAR provides services to our members, including education, access to the multiple listing service, legislative advocacy, professional standards enforcement and more. Through our services and relationships we add value and professional integrity to the real estate industry. Visit DAAR.com for more information.

About the Superior Area Association of REALTORS®
The Superior Area Association of REALTORS® is dedicated to providing services to our members throughout Northern Wisconsin. We offer education, professional standards information and enforcement, access to the multiple listing service, public relations and legislative advocacy. Learn more at SAARealtors.com.

About Point2

Founded in 1996, Point2 provides online marketing solutions for real estate agents worldwide and real estate organizations in North America. Point2 also owns and operates the consumer real estate search portal, Point2 Homes. Point2 is a member of the Yardi® family of companies. For more information, visit Point2.com.


Media Contact: Linda Moola (888) 955-7900, [email protected]