Lead management solution combines real-time notification with insight into marketing strategies
SANTA BARBARA, CALIF., Jan. 02, 2014 — Yardi announced today that BRE Properties Inc. has improved its apartment leasing process since adopting Yardi PopCard™
Yardi PopCard gives BRE complete visibility into its leasing activities with automated workflows that channel leasing and customer relationship management activities into one integrated system. Real-time notification lets BRE leasing agents pursue leads immediately. The solution also helps BRE target its advertising resources effectively by tracking every prospect’s advertising source. Lead information is automatically recorded in BRE’s Yardi Voyager® property management and accounting system.
“In the short time we’ve had PopCard we’ve heard great anecdotal comments from our leasing team members. They can pursue leads the minute they get them. There’s more accountability, they’re more organized in their follow-up, and they can see what needs to be taken care of if a coworker is out a day or two,” said John Selindh, group vice president of sales and marketing for BRE.
He added, “Pulling information from our previous system was a very onerous process, and by the time we were reviewing reports it could be days old. Now it’s instantaneous. PopCard also submits automated reports to my email inbox every Monday morning, and I can immediately review our properties’ performance. From a management standpoint, it’s awesome to have the follow-up reporting that we didn’t have in the past.
“PopCard has given us a very important tool to dig in and understand the leasing process and how we can improve our performance.”
“PopCard is part of Yardi’s comprehensive marketing and resident services suite of solutions that’s designed to improve the leasing experience for leasing companies and their customers,” said Terri Dowen, senior vice president of sales for Yardi. “By scheduling and managing the follow-up process, PopCard ensures this vital step doesn’t slip through the cracks. PopCard’s reporting functionality provides reliable information on leads, marketing spend, and agent performance that supports good business decisions.”
“We’ve rolled out a number of initiatives at BRE, and this has been by far one of the smoothest enterprise-wide, not just because the technology has worked well but also the way it’s been received,” Selindh said. “PopCard is very popular with our team. It gives us wonderful new management tools that I know will make us more effective as a company.”
About BRE Properties Inc.
San Francisco-based BRE Properties Inc. is a real estate investment trust that develops, acquires and manages highly desirable apartment communities in the West’s most sought-after places to live. The company’s portfolio includes approximately 22,000 apartment homes in 75 communities. For more information, visit www.breproperties.com.
Now in its fourth decade, Yardi® is committed to the design, development and support of software for real estate investment management and property management. With the Yardi Multifamily Suite™, Yardi Commercial Suite™, Yardi Investment Suite™ and Yardi Orion™ Business Intelligence, the Yardi Voyager® platform is a complete real estate management solution. It includes operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility. Yardi is based in Santa Barbara, Calif., and serves clients worldwide from offices in North America, Asia, Australia, Europe and the Middle East. For more information, visit www.yardi.com.
Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255