Tag: REACH by RentCafe

Towne Properties

On REACH SEO & PPC

Michael Wilke is the marketing strategist at Towne Properties. When he joined the company in 2014, Towne was dependent on ILS advertising for leads and leases. Towne’s property sites didn’t have online leasing yet. In his current role, Michael has worked with the rest of the marketing team to modernize Towne’s online user experience to meet […]

Marketing

Multifamily SEO

Your questions answered

You’re probably at least somewhat familiar with the newest king of digital marketing: search engine optimization (SEO). SEO is the process of organically improving a web page’s ranking on search results pages, and it’s especially important in today’s multifamily industry, which has changed greatly in the past five years. For a long time, the dominant […]

Marketing

Towne Properties

Award-winning websites

We’re excited to celebrate a recent win for Towne Properties, a Yardi and REACH by RentCafe client. In June, it was announced that two of Towne’s redesigned property websites received Hermes Creative Gold Awards in the Electronic Media / Social Media / Interactive Media category. Both websites were built on our RentCafe platform and supported […]

Events, Marketing

11 Big Ideas

Marketing 101 from AIM 2022

More than 800 people joined the Apartment Innovation and Marketing Conference in Huntington Beach last week for four days of learning, networking and fun. The REACH by RentCafe digital marketing agency was in attendance as marketing leaders and multifamily experts from across the country took the stage to share both strategies and results. Here are […]

Marketing, People

Sarah Wieman

Proving Marketing Returns

Property marketing has always been an art, but these days, there’s more science involved than ever before. Sure, you need art to tell the story of your community and inspire prospective renters to take the next step. But you need science to prove that your campaigns are working or, if they’re not working, help redirect […]

Events, Marketing

A Beautiful Mind

AIM 2022

Are you a right-brained creative or a left-brained pragmatic? And when it comes to property marketing, which is better? That is the subject up for discussion at the Apartment Innovation and Marketing Conference (AIM) this year. For years, there has been a belief that people favor one side of the brain or the other. The […]

Events, Marketing

Top Takeaways

From the 2022 #MultifamilySMS

The largest Multifamily Social Media Summit ever brought more brilliant suggestions to multifamily marketers on Thursday at the Meritage Resort and Spa in Napa, Calif. REACH by RentCafe is the social media, photo booth and platinum exhibit sponsor of the 10th anniversary event, which concludes today. Andrew Davis, acclaimed marketer, best-selling author and filmmaker, opened […]

Events, Marketing

Social Media in Focus

Day One of the Multifamily Social Media Summit

REACH by RentCafe is excited to be at the Multifamily Social Media Summit in Napa this week as the social media, photo booth and platinum exhibit sponsor of the event, which kicked off Wednesday afternoon. Celebrating its tenth anniversary, this edition of the #MultifamilySMS is the best attended ever, shared Adam Japko, founder of Esteem […]

Marketing

In-House or Agency?

Explore Digital Marketing Options

Should you grow your own team or hire an outside firm? Explore the pros and cons. Multifamily marketers have spent much of the last two years evaluating, reevaluating and adjusting to the changing behaviors and needs of our renters. How can we reach them? How can we engage them? What do they want from us? […]

Marketing

Website Wisdom

Neha Marathe, REACH by RentCafe

What makes a rental property website stand out from the crowd? Anyone trying to attract and convert renters online knows it’s a competitive market — one that’s only gotten hotter as property management businesses became increasingly tech savvy during the pandemic. If you’re looking for a few property marketing website tips and tricks, Neha Marathe […]

Marketing, Technology

PropTech for Gen Z

Appealing, Engaging, Converting

Do you know if your proptech will maintain its appeal to future generations of prospects? If not, no worries. We’ve done the research for you. We’re exploring proptech with staying power, tools for today that will continue to deliver results well into the Gen Z lifecycle. Cut costs with lasting proptech Proptech is a major […]

News

Renting to Leaders

Multifamily Prepares for Gen Z

Is your property ready for Gen Z renters? Gen Z has different housing expectations than any generation before them. A new study reveals their unique interests and goals. Renting to Gen Z requires appealing to their mindset. This may lead to a significant shift in how we view floor plans, services and amenities. Gen Z […]

Marketing

DIY SEO

For apartment marketing

Search engine optimization: You know you should be doing it, but are you taking proactive steps to optimize your apartment marketing website? By now, the benefits of SEO for apartment marketing are clear. By optimizing your site, you make it more attractive in search, both to search engines and potential customers. When search engines like […]

Marketing

Design Preferences

Of Gen Z

Say goodbye to Millennial Pink and hello to Gen Z Yellow! When it comes to Gen Z design preferences, this generation of renters has a style all their own. Check out the infographic and keep reading to learn how you can meet the visual expectations of your newest customers. Survey says REACH by RentCafe recently […]

Marketing, Technology

Social Media Habits

Of Generation Z

After getting to know Gen Z, REACH by RentCafe investigated how these young renters search online and how they use ratings and reviews while doing so. Today, we’re sharing data related to one of the most notable and important aspects of this generation’s lifestyle: social media. All about social media, all the time Welcome to […]

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