Sophie Swords

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As Yardi’s senior marketing writer for international content, Sophie draws on her journalism and copywriting experience to transform complex real estate and technology topics into accessible, on brand narratives that connect with global audiences.

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How Big Data Will Help Retail Real Estate Achieve Success in the UAE

Modern retail real estate has evolved into an immersive experience with something for every type of visitor, from high-street favourites and department stores to designer shops and restaurants. These shopping malls include family-focussed attractions such as aquariums, zoos, cinemas and ski slopes, which is why technology now plays a crucial role in managing multiple aspects of the modern shopping experience.

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