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11 Big Ideas

More than 800 people joined the Apartment Innovation and Marketing Conference in Huntington Beach last week for four days of learning, networking and fun. The REACH by RentCafe digital marketing agency was in attendance as marketing leaders and multifamily experts from across the country took the stage to share both strategies and results. Here are […]

05 / 08 / 22

Yardi + AIM

Are you missing live events? While we can’t bring back the hum of the tradeshow floor just yet, we’re excited to team up with AIM to host a live webinar event that we hope will rival some of your favorite speaking sessions from conferences past. Keep reading to see how we’re bringing industry leaders from […]

09 / 01 / 20

Doing Good

Giving back to local and global communities is a central tenant of Yardi’s mission. At the recent AIM Conference, Yardi invited attendees to join our team in supporting two local Southern California charities. In the second part to our AIM Conference coverage, we spotlight our charitable partners, Community Action Partnership of Orange County (CAPOC) and […]

06 / 07 / 19

Marketing Insights

The multifamily marketing industry recently gathered in Huntington Beach, Calif., for the 2019 Apartment Innovation and Marketing (AIM) Conference. The 2019 edition focused on digital marketing best practices and innovative technologies. Keep reading for top insights from the 2019 conference! The ever-expanding Internet of Things A second wave of connected technologies is making its way […]

05 / 18 / 19

AIM 2019

OFFICIAL RULES 2019 Yardi at AIM Sweepstakes NO PURCHASE NECESSARY. PURCHASE WILL NOT ENHANCE CHANCES OF WINNING. Sweepstakes is open only to legal residents of the 50 United States, the District of Columbia and Puerto, who are 18 years of age or older (except residents of Alabama and Nebraska who must be 19 years of […]

04 / 01 / 19

AIM Insights

Multifamily marketers gathered in Huntington Beach, California, for the 2018 Apartment Internet Marketing (AIM) Conference on May 6-9. This year’s event focused on the latest digital marketing trends and technologies. “Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation,” shared Steve Lefkovits, executive producer of AIM. “We’re delighted […]

05 / 21 / 18

Insights From AIM

Multifamily marketers from across the country converged in Huntington Beach for the 2017 Apartment Internet Marketing (AIM) Conference on May 7-10. Several hundred professionals gathered to explore the industry’s latest marketing trends and best practices. Here are three ideas from this year’s event that might buoy your marketing efforts: Tell Your Story Marketing is not […]

05 / 18 / 17

AIM Insights

Huntington Beach, Calif. — With the multifamily industry still enjoying rising rents and high occupancy rates in most markets, it’s no wonder this year’s Apartment Internet Marketing Conference had an air of successful complacency, as most apartment marketers have been enjoying smooth sailing lately. That doesn’t mean there isn’t room for improvement, and several hundred industry insiders […]

05 / 04 / 16

AIM Highlights

HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English  bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and […]

05 / 05 / 15

Walkability Rocks

Prospects love apartments in walkable neighborhoods. And more likely than not, they are checking out what neighborhood attractions they could get to on foot before they even decide to come check out a potential new apartment community. Location-based technology has made assessing such neighborhood info as easy as can be. With a simple search on […]

04 / 23 / 13