Yardi’s RentCafe Reach Is Now Available for Senior Living


Advanced property marketing services – including SEO and PPC – help senior housing providers attract more potential residents

SANTA BARBARA, Calif., July 09, 2018 – Yardi® announced today that RentCafe® Reach™ is now available to senior living providers. RentCafe Reach is a set of advanced marketing services designed to attract prospects and convert leads through search engine optimization (SEO), pay-per-click advertising (PPC) and enhanced online property listings.

Senior living providers can use the services of the RentCafe Reach team of experts to maximize the visibility of their communities in search results.

  • Increase organic traffic with SEO. Build authority and increase search engine ranking with on-page and off-page optimization, full site audits and monthly analytic reporting.
  • Drive targeted leads using PPC. Create effective pay-per-click advertising campaigns in minutes and give communities an immediate marketing boost with help from Google AdWords Certified Specialists.
  • Expand reach with enhanced listings. Showcase listings on a search platform where seniors and their families can find a community, apply and lease completely online.

Available first to multifamily clients, RentCafe Reach has already driven success for multiple property management businesses. One company reported a 32% increase in organic traffic portfolio wide.

RentCafe Reach integrates with RentCafe® Senior Living for insight into real-time property data, website traffic and marketing performance. RENTCafé Senior Living is part of the Yardi® Senior Living Suite. The suite allows providers to manage resident care, finance, operations, marketing and leasing with a single connected solution that can’t be found elsewhere in the industry through a single vendor.

“With occupancy rates edging downward, senior living communities need to stand out in today’s highly competitive digital marketplace to win more residents. The advanced marketing services available through RentCafe Reach allows clients to maximize their impact at every level of the search process,” said Ray Elliott, vice president of senior living for Yardi. “Complete integration with the Yardi Voyager® property management platform yields total transparency and measurable results.”

Sign up for a RentCafe Reach webinar to learn how you can increase web traffic and attract more residents to your senior living communities.

About Yardi

Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, California, and serves clients worldwide. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.