Seventh annual industry event, set for Napa in early 2018, will include a new workshop on building brand trust through digital marketing
SANTA BARBARA, Calif., January 24, 2018 — Yardi® continues its support of the Multifamily Social Media Summit, taking place in Napa, Calif., from Jan. 31–Feb. 2, 2018, as a key sponsor and content partner. Yardi’s ongoing commitment to the real estate industry includes support of educational events focused on providing training and technology insight that help companies succeed.
The Multifamily Social Media Summit is a unique opportunity for managers and executives focused on creating ROI with content marketing and social media to attract and retain residents. Sessions include a mix of business and technical topics that focus on social media implementation, impact measurement and revenue gains.
This year, Yardi is broadening its presence by presenting a workshop titled “Do Good on Social — Building Brand Trust” on Wednesday, Jan. 31 at 4:00 p.m. The session focuses on the importance of communicating corporate social responsibility initiatives and values via social media, and showing commitment to communities served.
“Yardi supports the Multifamily Social Media Summit because we gain valuable insights from accomplished social media and digital marketers from outside the apartment industry, and attendees gain actionable takeaways they can implement when they return to their offices,” said Esther Bonardi, vice president of marketing at Yardi.
Keynote speakers are James McQuivey, vice president and principal analyst at Forrester, and Beverly Jackson, vice president of social media marketing and content strategy at MGM Resorts International. Other speakers on the agenda represent companies including HubSpot, Conversion Science, Hunington Properties, Flint Analytics, Merrick Towle Communications, Crescenzo Communications, Northstar Travel Group and Golin.
About the Multifamily Social Media Summit
Multifamily industry executives and managers, owners, developers, asset managers, marketing professionals and social media specialists come together for the Multifamily Social Media Summit, the premier event highlighting the benefits of social media and content marketing in building and enhancing real estate businesses. For more information and agenda details, visit multifamily-social-media.com.
Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information about how Yardi is Energized for Tomorrow, visit yardi.com.