Automated multifamily prospect tracking and customer relationship management are added to Yardi Voyager and the Yardi Multifamily Suite
SANTA BARBARA, CALIF., April 3, 2012– Yardi today announced its acquisition of Lead Tracking Solutions (LTS),creator of the PopCard™, a patented and complete lead tracking and lead management software solution. With the acquisition, Yardi Voyager™ clients will have the opportunity to add the PopCard’s fully integrated lead-to-lease solution that automates the tracking of rental prospects and helps maximize marketing dollars.
The PopCard automatically captures prospect leads and instantly alerts users when new leads arrive. Users can view traffic sources and the effectiveness of advertising campaigns, with immediate reporting available at the click of an icon. The PopCard includes built-in follow-up tools for turning leads into leases, and helps manage employee response and effectiveness.
“With its prospect and customer relationship management capabilities, the PopCard represents our latest addition to our end-to-end multifamily platform,” said Terri Dowen, senior vice president of sales for Yardi. “Automating prospect management with the PopCard will further help our clients increase efficiency and marketing productivity.”
LTS’ staff will be retained by Yardi in their current location to assure a seamless transition.
About Lead Tracking Solutions
Lead Tracking Solutions (LTS), based in Costa Mesa, Calif., is a revolutionary leader in lead management software and customer relationship management solutions. LTS builds industry-specific models for automating, managing and evolving quick, cost effective prospect communications. Industries that benefit from its solutions include multifamily, storage, home builder, commercial real estate, senior housing and student housing. For more information, visit www.ltsolutions.com.
Yardi Systems has been committed to the design, development and support of real estate investment management and property management software for 30 years. With the Yardi Multifamily Suite™, Yardi Commercial Suite™, Yardi Investment Suite™ and Yardi Orion™ for SharePoint®, the Yardi Voyager™ platform is a full business real estate management platform that includes operations, accounting, and ancillary processes and services with portfolio-wide business intelligence. Yardi serves clients around the world from offices in Asia, Australia, Europe, Middle East and North America. More information about Yardi products and services is available at www.yardi.com.
Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255