Coldwell Banker Real Estate, a U.S. real estate franchise with offices in over 43 countries, teamed up with 20th Century Fox, and managed to pull of one of the most genuine marketing campaigns of 2016. The real estate giant listed the X-Mansion, a fictional mansion featured in the upcoming summer movie, X-Men: Apocalypse. While this property may not be real, this film-themed effort enabled Coldwell Banker to discuss lifestyle aspects of real estate and make an emotional connection with consumers. The X-Mansion, listed for over $75 million, is highlighted on Coldwell Banker’s homepage, and featured as the brand’s “Home of the Week” property. Professor Xavier’s School for Gifted Youngsters, the infamous home of the X-Men, has its own property page, with all the details and amenities the mansion includes. The mock-listing also allows enthusiasts to browse photos and view videos, and read an in-depth description of the iconic landmark. Coldwell also showcased the mansion and its grounds in a video which features Brand Engagement Manager Victoria Keichinger. The 77,000-square-foot single-family estate, built in the mid-1700s, is located at the fictional 1407 Graymalkin Lane, Salem Center, NY 10560 address, supposedly 40 miles outside of New York, and features 24+ bedrooms and baths and 5+ garages. According to the listing, property amenities include fireplaces, Olympic sized pool, gourmet kitchen, attic greenhouse, basketball court and a luxury health spa. More ‘sophisticated’ features include a private jet hangar, a word class medical bay and treatment facility and a state of the art training facility. The mansion is also equipped with top-of-the-line security and in-home technology systems. Chief Marketing Officer Sean Blankenship of Coldwell Banker Real Estate LLC stated: “Over the last several years, one of our core marketing strategies has been to develop meaningful relationships with new audiences...