2020 Foresight Jan24

2020 Foresight

Here’s a sampling of developments to follow this year. Proptech grows . . . The use of property technology will continue to expand across all real estate sectors. “Property managers and asset managers are leaning into technical solutions for productivity enhancements and operational efficiency. They are digitizing as much information as possible, so that analytics can be applied and data shared throughout the organization,” says Emerging Trends in Real Estate 2020, the 41st annual forecast report compiled by PwC and the Urban Land Institute. “Using analytics to enhance customer experiences will define winners and losers in the coming years.” Much of the multibillion-dollar global investment in proptech “revolves around smart-home and smart-building applications aimed at energy efficiency” and enhances coworking and co-living concepts, the report says. Sensors activated by motion, voice, temperature or weight “are now part of the landscape, and will become more ubiquitous over time.”   . . . and so does ESG Emerging Trends also addresses the growing importance of environmental, social and governance principles to real estate customers, employees, shareholders and communities. “Sustainability evaluation is becoming a checklist item for institutional investors domestically and worldwide” in real estate and other business sectors,” the report says. And with 55% of millennials, 25% of Generation Xers and 11% of baby boomers saying they factor ESG policies and performance into their investment decisions, “the power of ESG to influence capital deployment will be rising over time.” “ESG attracts a more diverse set of investors, aids in recruiting talent and helps generate community support for proposed projects,” notes an unidentified REIT executive and Emerging Trends contributor. Another REIT exec adds, “As ESG data is becoming more widely available, we’re seeing clearer ties between ESG and overall performance.” Along with comprising a standard for due...