Google+ Communities

In an effort to grab a larger piece of the online networking market dominated by Facebook and LinkedIn, Google has added a new feature to Google+ that will help people connect and build virtual relationships. It’s called Google+ Communities, and the marketing spin is that it will add substance and coherence to online interaction, with networks based on users’ shared interests and passions. New data asserts that Google+ is gaining ground on the social networking market, to which it arrived late, but it still lags well behind “the Facebook”. According to the company’s own numbers, more than 500 million people have upgraded to Google+, and 235 million are engaged and using the service (+1’ing apps in Google Play, hanging out in Gmail, connecting with friends in Search). Facebook, meanwhile, has over 1 billion active users a month, according to a late 2012 status update from founder and CEO Mark Zuckerberg. Google+ has won over many users with its privacy settings that actually work and are super easy-to-use, and Facebook hasn’t done itself any favors with recent newsfeed advertising changes and targeted ads based on users’ profile information.  Google+ Communities attempts to offer even more freedom to users; you can engage in specific conversations with people who share your hobbies, from photography to traveling to poker nights; plan events; start hangouts, and share with your communities from across the web. You can do it all from your Google+ home screen, you don’t have to visit the community in order to post. You choose whether you want to be notified by e-mail on each new post by other community members, filter posts by topics or sub-categories, share pics, videos or links and add events. Photos are a bit bigger than you’d see on Facebook and the...