Emoji Marketing Nov17

Emoji Marketing

Do you speak emoji? If you don’t, you might be finding yourself increasingly in the minority as emojis—defined by Google as “a small digital image or icon used to express an idea, emotion, etc., in electronic communication”—gain momentum as a form of universal, nonverbal communication. These sometimes-silly little pictures are being embrace by more than just Millennials as a way to express feelings, moods, actions, and more in a way that transcends language boundaries. A recent study by Emogi found that 92% of online consumers use emoji. The report found that people use emoji to help them be more accurately understood. It also looked at the connection between emoji and digital advertising. Of course, researchers aren’t the only ones who’ve noticed emoji use on the rise. Social media platforms and even retail brands have found exciting new ways to leverage the popularity of emojis in 2015. Brands That Embraced Emojis In 2015 Instagram allows emojis as hashtags. In April, Instagram released an app update that enabled users to include emoji in hashtags with the reasoning that “…just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background.” Dominos lets hungry people order pizza by emoji. The future is now, people! This past May, Domino’s debuted a system that allows customers to order pizza simply by tweeting the pizza emoji to @Dominos, followed soon after by the ability to order by text too. Ready for a pizza party? Here’s your how-to guide. Chevy publishes a press release… written entirely in emoji! Chevy’s June press release about the 2016 Chrevrolet Cruze was issued in emoji form with the hashtag #ChevyGoesEmoji, sparking a wave of funny decoding attempts across the Internet. They...