Kindness Rules Jul11

Kindness Rules

To mark two decades in the senior care industry, Benchmark Senior Living recently embarked on a seven state mission to spread kindness and neighborly love in towns and neighborhoods where the company’s 54 senior living communities are located. For the month of June, residents living near a Benchmark community discovered care packages on their doorstep along with small helpful acts like a newspaper moved closer to their front porch, all with a note commemorating Benchmark’s “Radiant Acts of Kindness.” Employees committed to 1,000 such acts throughout the month. “This is Benchmark’s 20th anniversary year, and we want to give back to the communities and families that have supported our company’s growth since 1997,” Tom Grape, the company’s founder, and CEO said in a statement. “So, every one of our 54 senior living communities across seven Northeast states — and our home office in Waltham, Mass., — has committed to performing at least 20 Radiant Acts of Kindness during June in their local neighborhoods and towns.” Located in Waltham, Mass., Benchmark Senior Living operates 54 senior living communities throughout the Northeast. They offer services ranging from independent living to skilled nursing and memory care. For the last nine years, Benchmark has been recognized by The Boston Globe as one of the “Top 100 Places to Work,” and many of Benchmark’s executive directors and staff embraced the June initiative. Every one of Benchmark’s communities committed to the 1000 Acts, with many taking a creative approach that went beyond gift baskets to include washing cars, providing free tennis balls to neighborhood dogs to handing out random gift certificates. “We can’t wait to share these compassionate acts with West Chester and surrounding areas,” commented Doug Buttner, executive director, Wellington at Hershey’s Mill. “Our employees already have surprises prepared...