Ardmore Residential raises rents 5%-6% with Yardi RENTmaximizer

Multifamily firm improves rental performance while maintaining occupancy with revenue management software

SANTA BARBARA, Calif., April 21, 2016 —Greensboro, North Carolina-based Ardmore Residential has improved occupancy rates and rental pricing using Yardi RENTmaximizer™. Built into the Yardi Voyager® platform, Yardi RENTmaximizer is a proven revenue management solution.

Ardmore Residential was quickly up and running on Yardi RENTmaximizer with training to ensure desired results. According to Brantley White, president, “Yardi RENTmaximizer has allowed us to push rents more aggressively and takes more human error out of the process. The system reacts to market and property trends, not emotion.

We’re maintaining 96-98% occupancy at our Yardi RENTmaximizer properties, and we’ve also pushed rents 5-6% since implementation. We simply wouldn’t have raised rents that much or that quickly on our own,” White said.

Ardmore Residential uses additional Yardi products for a complete business suite that includes online marketing, leasing, and resident services.

“Ardmore Residential will benefit from the Yardi single stack solution not only by generating greater NRI, but by achieving process improvements across its entire business,” said Terri Dowen, senior vice president of sales for Yardi.

 

About Ardmore Residential

Ardmore Residential specializes in the development, construction, acquisition and management of high quality apartment communities located throughout the Southeast. For more information, visit www.ardmoreresidential.com.

 

About Yardi

Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information, visit www.yardi.com.