{"id":335106,"date":"2021-07-13T10:10:52","date_gmt":"2021-07-13T17:10:52","guid":{"rendered":"https:\/\/www.yardi.com\/?post_type=yardi-testimonials&#038;p=335106"},"modified":"2021-07-24T07:01:31","modified_gmt":"2021-07-24T14:01:31","slug":"westcorp-on-rentcafe-crm-flex","status":"publish","type":"yardi-testimonials","link":"https:\/\/www.yardi.com\/en-gb\/about-us\/success-stories\/westcorp-on-rentcafe-crm-flex\/","title":{"rendered":"Westcorp on RentCafe CRM Flex"},"content":{"rendered":"<div class=\"uk-container-expand uk-cover-container uk-height-medium uk-background-secondary uk-light uk-margin uk-flex uk-flex-center uk-flex-middle\">\n    <div class=\"uk-position-cover uk-background-image uk-background-cover uk-flex uk-flex-center uk-flex-middle\" style=\"background-image:url(https:\/\/www.yardi.com\/wp-content\/plugins\/cmw-client-success\/public\/images\/generic\/1.jpg);\">\n    <div class=\"uk-width-4-5 uk-margin-auto uk-grid\">\n        <div class=\"uk-width-1-1 uk-width-auto@m uk-text-center uk-text-middle uk-overlay uk-overlay-primary uk-light uk-padding-small\" style=\"border:4px solid #fff;\">\n            <p class=\"uk-h2 uk-text-bold\">Client Success<\/p>\n        <\/div>\n        <div class=\"uk-width-expand uk-text-left uk-text-middle uk-overlay uk-overlay-primary uk-light uk-padding-small uk-visible@m\" style=\"border:4px solid #fff; border-left:0px; min-width: 200px;\">\n            <p class=\"uk-h2 uk-text-bold\">Westcorp on RentCafe CRM Flex<\/p>\n        <\/div>\n        <div class=\"uk-width-expand uk-text-left uk-text-middle uk-overlay uk-overlay-primary uk-light uk-padding-small uk-hidden@m\" style=\"border:4px solid #fff; border-top:0px; min-width: 200px;\">\n            <p class=\"uk-h3 uk-text-bold\">Westcorp on RentCafe CRM Flex<\/p>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/div>\n<div class=\"uk-container-large uk-margin-auto uk-padding-small uk-padding-remove@m\">\n<!-- breadcrumbs & download link -->\n        <div class=\"uk-align-left\">\n        <p class=\"uk-text-small\" id=\"breadcrumbs\"><span><a href=\"https:\/\/www.yardi.com\/\">Home<\/a> \u00bb <span>\n            <a href=\"https:\/\/www.yardi.com\/about-us\/success-stories\/\">Success Stories<\/a> \u00bb \n            <span class=\"breadcrumb_last\" aria-current=\"page\">Westcorp on RentCafe CRM Flex<\/span><\/span><\/span><\/p>\n        <\/div>\n        <div class=\"uk-text-right\">\n            <p class=\"uk-text-small\" ><a href=\"https:\/\/www.yardi.com\/en-gb\/about-us\/success-stories\/westcorp-on-rentcafe-crm-flex\/?format=pdf\" target=\"_blank\" class=\"uk-link-text\">view\/download the pdf<\/a><\/p>\n        <\/div>\n<\/div>\n<div class=\"uk-clearfix\"> <\/div>\n\n<div class=\"uk-container-expand\">\n    <div class=\"uk-grid uk-grid-collapse uk-overflow-hidden\" uk-grid uk-height-match>\n        <div class=\"cmw-hm uk-width-2-3@m\">\n            <div class=\"uk-padding-large uk-padding-remove-vertical\">\n                <div uk-slider=\"center: true\">\n                    <div class=\"uk-position-relative uk-visible-toggle\" tabindex=\"-1\">\n                        <ul class=\"uk-slider-items uk-padding-horizontal uk-child-width-2-3@s uk-grid\">\n                                                                                    <li>\n                                <div class=\"\">\n                                    <blockquote>\n                                        <p class=\"uk-margin-small-bottom\">With RentCafe CRM Flex, our team has all relevant customer information at their fingertips so they can provide a seamless experience.<\/p>\n                                        <footer class=\"uk-text-right\">Uryelle Dimailig, Marketing Manager<\/footer>\n                                    <\/blockquote>\n                                <\/div>\n                            <\/li>\n                                                        <li>\n                                <div class=\"\">\n                                    <blockquote>\n                                        <p class=\"uk-margin-small-bottom\">Multi-touch attribution in RentCafe CRM Flex is a game changer. Now we\u2019re able to see the whole customer journey and prove marketing success to our stakeholders.<\/p>\n                                        <footer class=\"uk-text-right\">Uryelle Dimailig, Marketing Manager<\/footer>\n                                    <\/blockquote>\n                                <\/div>\n                            <\/li>\n                                                                                <\/ul>\n                        <a class=\"uk-position-center-left uk-position-small uk-hidden-hover\" href=\"#\" uk-slidenav-previous uk-slider-item=\"previous\"><\/a>\n                        <a class=\"uk-position-center-right uk-position-small uk-hidden-hover\" href=\"#\" uk-slidenav-next uk-slider-item=\"next\"><\/a>\n                    <\/div>\n                    <ul class=\"uk-slider-nav uk-dotnav uk-flex-center uk-margin\"><\/ul>\n                <\/div>\n            <\/div>\n            <div class=\"uk-padding-large uk-padding-remove-vertical\">\n                <div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\">The Company<\/h3>\n<p class=\"uk-margin-remove\">Based in Canada and headquartered in Edmonton, Westcorp Property Management Inc. is an owner and manager of revenue-producing real estate. It creates, invests in and manages residential, commercial, hotel and mixed use properties. For more than 35 years, the company has focused on spaces and places that bring out the best in people. Westcorp operates in Edmonton, Calgary, Kelowna and Bonnyville, as well as in Michigan in the U.S.<br><\/p>\n<\/div>\n\n<div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\">The Challenge<\/h3>\n<p class=\"uk-text-bold uk-margin-remove\">Disjointed Customer Touchpoints<\/p>\n<p class=\"uk-margin-remove\">Without a customer relationship management system, Westcorp\u2019s leasing agents managed leads via a shared inbox. It was hard to track prospect details in email threads, and when an agent was out sick or on vacation, other agents would have to step in and play catch up, sometimes asking customers the same questions more than once. Additionally, there was no way to prove how prospects found Westcorp, making it difficult for the marketing team to know which advertising methods were working.<br><\/p>\n<\/div>\n\n<div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\">The Solution<\/h3>\n<p class=\"uk-text-bold uk-margin-remove\">RentCafe CRM Flex<\/p>\n<p class=\"uk-margin-remove\">RentCafe CRM Flex is a flexible customer relationship management system for residential properties. It accommodates traditional multifamily, student housing, corporate housing, short-term rentals and coliving lease types. RentCafe CRM Flex helps leasing agents provide an exceptional prospect and resident experience throughout the entire rental lifecycle, from initial contact to move-in, lease renewal and move-out.<br><\/p>\n<\/div>\n\n<div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\"> <\/h3>\n<p class=\"uk-text-bold uk-margin-remove\"><strong>Revolutionary Lead Data<\/strong><\/p>\n<p class=\"uk-margin-remove\">For Dimailig and her team, RentCafe CRM Flex provided critical data through its multi-touch lead attribution technology. This means that the software tracks multiple touchpoints along the renter journey, giving Westcorp\u2019s marketers a clearer picture of the sources that contributed to a closed lease. Dimailig can look at any prospect or resident record to see if they\u2019ve visited the website, clicked through an ad, come from an ILS listing and more. She can see and prove how customers are becoming aware of the brand and when they\u2019re converting.<br><br>\u201cIf you ask a prospect, they\u2019re going to say that they found you online, but they might not accurately remember how,\u201d shared Dimailig. \u201cNow that we have multi-touch attribution, we don\u2019t have to rely on anecdotal data. We can prove that our ads are working and accurately break down the cost per lease by source, allowing us to fine-tune our marketing strategy.\u201d<br><\/p>\n<\/div>            <\/div>\n            <div><\/div>\n\n\n        <\/div>\n        <div class=\"cmw-hm-target uk-width-1-3@m uk-flex-first@m\" >\n\n                        <div class=\"uk-display-block uk-width-1-1 uk-padding-small uk-margin-remove\">\n                <div class=\"uk-width-2-3@l uk-align-right\">\n                    <img loading=\"lazy\" decoding=\"async\" class=\"\" width=\"266\" height=\"151\" src=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2021\/06\/Wescorp.jpg\" alt=\"Westcorp on RentCafe CRM Flex logo\" data-src=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2021\/06\/Wescorp.jpg\" srcset=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2021\/06\/Wescorp.jpg 225w, https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2021\/06\/Wescorp.jpg?resize=150,150 150w\" data-srcset=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2021\/06\/Wescorp.jpg 225w, https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2021\/06\/Wescorp.jpg?resize=150,150 150w\">\n                <\/div>\n                <div class=\"uk-clearfix\"> <\/div>\n\n            <\/div>\n            <div class=\"uk-clearfix\"> <\/div>\n            \n            <div class=\"uk-display-block uk-width-1-1 uk-padding-remove uk-height-1-1 uk-margin-remove uk-cover-container\">\n                <div class=\"uk-position-cover uk-background-image uk-background-repeat\" style=\"background-image:url(https:\/\/www.yardi.com\/wp-content\/plugins\/cmw-client-success\/public\/images\/plus_dark_tileable.png);\"><\/div>\n                <div class=\"uk-position-relative uk-margin-left\">\n                    <div class=\"sidebar-inner uk-width-2-3@l uk-float-right uk-margin-small-right\">\n                        <p class=\"uk-text-muted uk-margin\">Overview<\/p>\n\n                        <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-small\">Markets<\/p>\n                            <ul class=\"uk-list cmw-list-condensed uk-margin-remove \">\n                                                                                                    <li>Multifamily<\/li>\n                                                                    <li>Commercial<\/li>\n                                                            <\/ul>\n                        <\/div>\n                                                    <div class=\"uk-margin\">\n                                <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">Portfolio<\/p>\n                                <p class=\"uk-margin-remove\">3,100 multifamily units<br>819,338 commercial square feet<\/p>\n                            <\/div>\n                                                                            <div class=\"uk-margin\">\n                                <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">Client Since<\/p>\n                                <p class=\"uk-margin-remove\">1997<\/p>\n                            <\/div>\n                                                <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-small\">Product Highlighted<\/p>\n                            <ul class=\"uk-list cmw-list-condensed uk-margin-remove \">\n                                                            <li><a href=\"\/products\/rentcafe-crm\/\" target=\"_blank\" >RentCafe CRM Flex<\/a><\/li>\n                                                        <\/ul>\n                        <\/div>\n                        <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-small\">Additional Products<\/p>\n                            <ul class=\"uk-list cmw-list-condensed uk-margin-remove \">\n                                                            <li>Voyager 7S<\/li>\n                                                            <li><a href=\"\/products\/rentcafe\/\" target=\"_blank\" >RentCafe<\/a><\/li>\n                                                            <li><a href=\"\/products\/yardi-payment-processing\/\" target=\"_blank\" >Payment Processing<\/a><\/li>\n                                                            <li><a href=\"\/products\/yardi-checkscan\" target=\"_blank\" >CHECKscan<\/a><\/li>\n                                                            <li><a href=\"\/products\/yardi-bill-pay\/\" target=\"_blank\" >Bill Pay<\/a><\/li>\n                                                            <li><a href=\"\/products\/yardi-resident-screening-for-canada\/\" target=\"_blank\" >Resident Screening<\/a><\/li>\n                                                            <li><a href=\"\/products\/vendorcafe\" target=\"_blank\" >VendorCafe<\/a><\/li>\n                                                            <li><a href=\"\/products\/voyager-for-construction\/\" target=\"_blank\" >Job Cost<\/a><\/li>\n                                                            <li><a href=\"\/products\/yardi-inspections\" target=\"_blank\" >Inspection<\/a><\/li>\n                                                            <li><a href=\"\/products\/advanced-budgeting-and-forecasting\" target=\"_blank\" >Advanced Budgeting &#038; Forecasting<\/a><\/li>\n                                                        <\/ul>\n                        <\/div>\n                                                    <div class=\"uk-margin\">\n                                <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">The Benefits<\/p>\n                                <p class=\"uk-margin-remove\">Westcorp improves the customer experience, creates efficiency for leasing agents and tracks lead sources with RentCafe CRM Flex<\/p>\n                            <\/div>\n                                                                        <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">About Westcorp on RentCafe CRM Flex<\/p>\n                            \n                                <p class=\"uk-margin-remove\"><a href=\"https:\/\/www.westcorp.net\/\">westcorp.net<\/a><\/p>\n\n                                                    <\/div>\n                                                <div class=\"uk-margin\">\n                            <a class=\"uk-button uk-button-default\" href=\"\/about-us\/request-information\">Request Info<\/a>\n                        <\/div>\n       \n             \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":607,"template":"","yardi-market":[],"yardi-product":[1563],"class_list":["post-335106","yardi-testimonials","type-yardi-testimonials","status-publish","hentry","yardi-product-rentcafe-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Westcorp on RentCafe CRM Flex - Yardi<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Westcorp on RentCafe CRM Flex\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/en-gb\/about-us\/success-stories\/westcorp-on-rentcafe-crm-flex\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi\" \/>\n<meta property=\"article:modified_time\" 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