{"id":276726,"date":"2019-05-23T12:55:36","date_gmt":"2019-05-23T19:55:36","guid":{"rendered":"https:\/\/www2.yardi.com\/?post_type=yardi-testimonials&#038;p=276726"},"modified":"2020-12-23T04:18:15","modified_gmt":"2020-12-23T11:18:15","slug":"the-sterling-group","status":"publish","type":"yardi-testimonials","link":"https:\/\/www.yardi.com\/en-gb\/about-us\/success-stories\/the-sterling-group\/","title":{"rendered":"The Sterling Group"},"content":{"rendered":"<div class=\"uk-container-expand uk-cover-container uk-height-medium uk-background-secondary uk-light uk-margin uk-flex uk-flex-center uk-flex-middle\">\n    <div class=\"uk-position-cover uk-background-image uk-background-cover uk-flex uk-flex-center uk-flex-middle\" style=\"background-image:url(https:\/\/www.yardi.com\/wp-content\/plugins\/cmw-client-success\/public\/images\/generic\/3.jpg);\">\n    <div class=\"uk-width-4-5 uk-margin-auto uk-grid\">\n        <div class=\"uk-width-1-1 uk-width-auto@m uk-text-center uk-text-middle uk-overlay uk-overlay-primary uk-light uk-padding-small\" style=\"border:4px solid #fff;\">\n            <p class=\"uk-h2 uk-text-bold\">Client Success<\/p>\n        <\/div>\n        <div class=\"uk-width-expand uk-text-left uk-text-middle uk-overlay uk-overlay-primary uk-light uk-padding-small uk-visible@m\" style=\"border:4px solid #fff; border-left:0px; min-width: 200px;\">\n            <p class=\"uk-h2 uk-text-bold\">The Sterling Group<\/p>\n        <\/div>\n        <div class=\"uk-width-expand uk-text-left uk-text-middle uk-overlay uk-overlay-primary uk-light uk-padding-small uk-hidden@m\" style=\"border:4px solid #fff; border-top:0px; min-width: 200px;\">\n            <p class=\"uk-h3 uk-text-bold\">The Sterling Group<\/p>\n        <\/div>\n    <\/div>\n    <\/div>\n<\/div>\n<div class=\"uk-container-large uk-margin-auto uk-padding-small uk-padding-remove@m\">\n<!-- breadcrumbs & download link -->\n        <div class=\"uk-align-left\">\n        <p class=\"uk-text-small\" id=\"breadcrumbs\"><span><a href=\"https:\/\/www.yardi.com\/\">Home<\/a> \u00bb <span>\n            <a href=\"https:\/\/www.yardi.com\/about-us\/success-stories\/\">Success Stories<\/a> \u00bb \n            <span class=\"breadcrumb_last\" aria-current=\"page\">The Sterling Group<\/span><\/span><\/span><\/p>\n        <\/div>\n        <div class=\"uk-text-right\">\n            <p class=\"uk-text-small\" ><a href=\"https:\/\/www.yardi.com\/en-gb\/about-us\/success-stories\/the-sterling-group\/?format=pdf\" target=\"_blank\" class=\"uk-link-text\">view\/download the pdf<\/a><\/p>\n        <\/div>\n<\/div>\n<div class=\"uk-clearfix\"> <\/div>\n\n<div class=\"uk-container-expand\">\n    <div class=\"uk-grid uk-grid-collapse uk-overflow-hidden\" uk-grid uk-height-match>\n        <div class=\"cmw-hm uk-width-2-3@m\">\n            <div class=\"uk-padding-large uk-padding-remove-vertical\">\n                <div uk-slider=\"center: true\">\n                    <div class=\"uk-position-relative uk-visible-toggle\" tabindex=\"-1\">\n                        <ul class=\"uk-slider-items uk-padding-horizontal uk-child-width-2-3@s uk-grid\">\n                                                                                    <li>\n                                <div class=\"\">\n                                    <blockquote>\n                                        <p class=\"uk-margin-small-bottom\">With RentCafe, the whole online leasing cycle is so much more integrated, efficient and accurate.<\/p>\n                                        <footer class=\"uk-text-right\">Holly Nunemaker, Director of Marketing<\/footer>\n                                    <\/blockquote>\n                                <\/div>\n                            <\/li>\n                                                        <li>\n                                <div class=\"\">\n                                    <blockquote>\n                                        <p class=\"uk-margin-small-bottom\">Now it\u2019s easy for our marketing team to update property photos and create promotions. We frequently use the scheduling tool to offer weekend specials.<\/p>\n                                        <footer class=\"uk-text-right\">Holly Nunemaker, Director of Marketing<\/footer>\n                                    <\/blockquote>\n                                <\/div>\n                            <\/li>\n                                                                                <\/ul>\n                        <a class=\"uk-position-center-left uk-position-small uk-hidden-hover\" href=\"#\" uk-slidenav-previous uk-slider-item=\"previous\"><\/a>\n                        <a class=\"uk-position-center-right uk-position-small uk-hidden-hover\" href=\"#\" uk-slidenav-next uk-slider-item=\"next\"><\/a>\n                    <\/div>\n                    <ul class=\"uk-slider-nav uk-dotnav uk-flex-center uk-margin\"><\/ul>\n                <\/div>\n            <\/div>\n            <div class=\"uk-padding-large uk-padding-remove-vertical\">\n                <div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\">The Company<\/h3>\n<p class=\"uk-margin-remove\">The Sterling Group, founded in 1976, develops, constructs, acquires and manages income-producing properties, specializing in multifamily apartment homes, senior communities and self-storage facilities. It manages more than 40 properties across the Midwest and Southeast regions.<br><br><\/p>\n<\/div>\n\n<div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\">The Challenge<\/h3>\n<p class=\"uk-text-bold uk-margin-remove\">Functional Property Websites<\/p>\n<p class=\"uk-margin-remove\">The Sterling Group needed to be able to create property websites for communities in different states that could be maintained by the marketing team at the corporate office. \u201cOur prior solution resulted in websites that quickly became outdated,\u201d said Holly Nunemaker, director of marketing at The Sterling Group. \u201cWe had no way to update property photos or content on our own.\u201d In addition to looking good, the websites also had to offer a complete online leasing experience for prospects and convenient resident features.<br><br><\/p>\n<\/div>\n\n<div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\">The Solution<\/h3>\n<p class=\"uk-text-bold uk-margin-remove\">RentCafe<\/p>\n<p class=\"uk-margin-remove\">RentCafe is Yardi\u2019s multifamily marketing and leasing platform that provides dynamic property websites, smart multichannel marketing tools and innovative SEO and SEM capabilities. The websites feature complete online leasing and they allow Sterling\u2019s team to edit images and content at will.<br><br><\/p>\n<\/div>\n\n<div class=\"uk-margin\">\n<h3 class=\"uk-margin-small\">The Story<\/h3>\n<p class=\"uk-text-bold uk-margin-remove\">Efficient Online Leasing<\/p>\n<p class=\"uk-margin-remove\">With RentCafe, Sterling is able to create branded property marketing websites for each community. The marketing team as well as onsite staff can update images and content as needed, making sure each website stays fresh and relevant for both prospects and search engines.<br><br>The websites offer online leasing so site visitors can apply online and complete the leasing process without the hassle of scheduling an appointment during business hours. This helps convert prospects more quickly, especially those who are moving from outside of the area and would otherwise have a hard time completing the leasing process.<br><br>Online leasing helps Sterling\u2019s onsite teams keep track of important information while reducing paperwork and data entry. All prospect and resident data is securely stored in RentCafe\u2019s digital databse for easy access and reference.<br><br><strong>Nudge Marketing<\/strong><br><br>Sterling uses the nudge marketing tools available within RentCafe websites to nudge website prospects who may need an extra push into the leasing cycle. This feature pops up messaging on specified pages or after a set amount of viewing time to encourage website visitors to take action. It can be used to encourage prospects to schedule tours or take advantage of special offers.<br><br>\u201cWe use nudge marketing to give away football tickets to local college games in our markets,\u201d says Nunemaker. \u201cPeople love it. They just have to apply or renew by a certain date to enter.\u201d<br><br>Nudge marketing is easy to turn on and off and also makes it possible to schedule a variety of campaigns. Analytics let Sterling\u2019s staff know how each nudge marketing campaign is performing, so they can tweak the messaging and delivery as needed to get the best results.<br><br><strong>Better Communication<\/strong><br><br>In addition to online marketing tools for prospects, RentCafe gives Sterling tools to communicate with residents. Residents can access resident portals via property websites to make payments, submit work orders and get important community information.<br><br>Improved communication increases resident satisfaction and retention rates. Sterling uses the resident email and text messaging features included in RentCafe to alert renters to upcoming events like fire alarm testing and community activities.<br><br>\u201cWhenever we have an event at one of our properties, we send announcements through the resident portal to increase engagement,\u201d said Sterling. \u201cRentCafe tracks message delivery and open rates, so we can feel confident the communication has taken place.\u201d<br><br><\/p>\n<\/div>            <\/div>\n            <div><\/div>\n\n\n        <\/div>\n        <div class=\"cmw-hm-target uk-width-1-3@m uk-flex-first@m\" >\n\n                        <div class=\"uk-display-block uk-width-1-1 uk-padding-small uk-margin-remove\">\n                <div class=\"uk-width-2-3@l uk-align-right\">\n                    <img loading=\"lazy\" decoding=\"async\" class=\"\" width=\"266\" height=\"151\" src=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2019\/05\/Sterling-Management-Logo-1.jpg\" alt=\"The Sterling Group logo\" src=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2019\/05\/Sterling-Management-Logo-1.jpg\" data-src=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2019\/05\/Sterling-Management-Logo-1.jpg\">\n                <\/div>\n                <div class=\"uk-clearfix\"> <\/div>\n\n            <\/div>\n            <div class=\"uk-clearfix\"> <\/div>\n            \n            <div class=\"uk-display-block uk-width-1-1 uk-padding-remove uk-height-1-1 uk-margin-remove uk-cover-container\">\n                <div class=\"uk-position-cover uk-background-image uk-background-repeat\" style=\"background-image:url(https:\/\/www.yardi.com\/wp-content\/plugins\/cmw-client-success\/public\/images\/plus_dark_tileable.png);\"><\/div>\n                <div class=\"uk-position-relative uk-margin-left\">\n                    <div class=\"sidebar-inner uk-width-2-3@l uk-float-right uk-margin-small-right\">\n                        <p class=\"uk-text-muted uk-margin\">Overview<\/p>\n\n                        <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-small\">Markets<\/p>\n                            <ul class=\"uk-list cmw-list-condensed uk-margin-remove \">\n                                                                    <li>Multifamily<\/li>\n                                                                                            <\/ul>\n                        <\/div>\n                                                    <div class=\"uk-margin\">\n                                <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">Portfolio<\/p>\n                                <p class=\"uk-margin-remove\">6,059 Units<\/p>\n                            <\/div>\n                                                                            <div class=\"uk-margin\">\n                                <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">Client Since<\/p>\n                                <p class=\"uk-margin-remove\">2005<\/p>\n                            <\/div>\n                                                <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-small\">Product Highlighted<\/p>\n                            <ul class=\"uk-list cmw-list-condensed uk-margin-remove \">\n                                                            <li><a href=\"\/products\/rentcafe\/\" target=\"_blank\" >RentCafe<\/a><\/li>\n                                                        <\/ul>\n                        <\/div>\n                        <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-small\">Additional Products<\/p>\n                            <ul class=\"uk-list cmw-list-condensed uk-margin-remove \">\n                                                            <li><a href=\"\/products\/yardi-payment-processing\/\" target=\"_blank\" >Payment Processing<\/a><\/li>\n                                                            <li><a href=\"\/products\/residentshield-insurance\/\" target=\"_blank\" >ResidentShield Insurance<\/a><\/li>\n                                                        <\/ul>\n                        <\/div>\n                                                    <div class=\"uk-margin\">\n                                <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">The Benefits<\/p>\n                                <p class=\"uk-margin-remove\">The Sterling Group has an online property marketing solution that is easy to use, more efficiently converts prospects and enables better resident communication. <\/p>\n                            <\/div>\n                                                                        <div class=\"uk-margin\">\n                            <p class=\"uk-text-emphasis uk-text-bold uk-margin-remove\">About The Sterling Group<\/p>\n                            \n                                <p class=\"uk-margin-remove\">www.thesterlinggroup.com<\/p>\n\n                                                    <\/div>\n                                                <div class=\"uk-margin\">\n                            <a class=\"uk-button uk-button-default\" href=\"\/about-us\/request-information\">Request Info<\/a>\n                        <\/div>\n       \n             \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"template":"","yardi-market":[1710],"yardi-product":[1554],"class_list":["post-276726","yardi-testimonials","type-yardi-testimonials","status-publish","hentry","yardi-market-multifamily","yardi-product-rentcafe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO 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