{"id":391730,"date":"2020-09-10T04:34:00","date_gmt":"2020-09-10T04:34:00","guid":{"rendered":"https:\/\/www.yardi.co.uk\/?p=8653"},"modified":"2026-02-26T08:30:47","modified_gmt":"2026-02-26T15:30:47","slug":"fresh-property-group-consolidates-residential-for-rent-operations-on-yardi","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/en-gb\/news\/press-releases\/fresh-property-group-consolidates-residential-for-rent-operations-on-yardi\/","title":{"rendered":"Fresh Property Group Consolidates Residential for Rent Operations on Yardi"},"content":{"rendered":"<p><em>Residential for rent company embraces next generation technology platform to boost resident experience and returns across UK and Ireland <\/em><\/p>\n<p>LONDON, Sept. 10, 2020 \u2013 Market-leading residential for rent manager Fresh Property<br \/>\nGroup has chosen cloud-based technology by Yardi\u00ae to manage its 20,000+ unit student,<br \/>\nbuild to rent and co-living portfolio. &nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2020\/09\/FreshPropertyGroup-1024x682-1.jpg?w=1024\" alt=\"\" class=\"wp-image-8656\" width=\"512\" height=\"341\" \/><\/figure>\n<\/div>\n<p>Using Yardi, the company will gain complete visibility of portfolio performance<br \/>\nacross its properties. It will implement <a href=\"https:\/\/www.yardi.co.uk\/products\/yardi-voyager-residential\/\">Yardi<br \/>\nVoyager\u00ae<\/a> for property management and accounting as well as ancillary<br \/>\nproducts to fully connect the resident lifecycle and maximise returns. With \u00a31.6<br \/>\nbillion assets under management, Fresh will eliminate a number of disparate<br \/>\nsystems thanks to Yardi\u2019s single connected platform. <\/p>\n<p>Fresh will achieve marketing automation with Yardi\u2019s <a href=\"https:\/\/www.yardi.co.uk\/rentcafe-suite\/\">RentCafe\u00ae Suite<\/a>. It<br \/>\nincludes <a href=\"https:\/\/www.yardi.co.uk\/products\/rentcafe\/\">RentCafe\u00ae <\/a>&nbsp;for property marketing, website optimisation,<br \/>\nonline leasing and resident services; <a href=\"https:\/\/www.yardi.co.uk\/products\/rentcafe-crm\/\">RentCafe\u00ae CRM Flex<\/a><br \/>\nfor prospect management and flexibility to handle workflows for multiple lease<br \/>\ntypes; and <a href=\"https:\/\/www.yardi.co.uk\/news\/press-releases\/yardi-introduces-mycafe-a-white-label-resident-app-by-rentcafe\/\">My<em>Caf\u00e9<\/em><br \/>\nby RentCafe\u00ae,<\/a> a white-label app that provides a full range of<br \/>\nresident services plus community engagement.<\/p>\n<p>\u201cOur focus on exceptional resident experience will be enhanced by<br \/>\nYardi\u2019s RentCafe functionality. Our residents will be able to download<br \/>\nthe My<em>Caf\u00e9<\/em> app, which will reflect our upcoming brand refresh, to give<br \/>\nthem one-touch access to a full range of bespoke services. It will also help<br \/>\nour property teams provide an unrivalled level of community engagement,\u201d said Jane<br \/>\nCrouch, COO of Fresh Property Group.<\/p>\n<p>\u201cYardi\u2019s comprehensive marketing solutions were a pivotal draw in our<br \/>\ndecision. RentCafe will give us the ability to offer booking journeys<br \/>\nwhich will improve engagement, increase leads and ultimately fill buildings<br \/>\nquicker,\u201d continued Crouch.<\/p>\n<p>Fresh will also adopt <a href=\"https:\/\/www.yardi.co.uk\/voyager-for-construction\/\">Yardi\u00ae Job Cost<\/a><br \/>\nfor project cost control, <a href=\"https:\/\/www.yardi.co.uk\/products\/yardi-procure-to-pay\/\">Yardi\u00ae Procure to<br \/>\nPay<\/a> to streamline procurement and vendor managment, and a facility<br \/>\nmanagement solution for maintenance management and mobile inspections.<\/p>\n<p>\u201cWe are delighted to welcome Fresh<br \/>\nProperty Group as our latest client in the UK. Our RentCafe platform has<br \/>\nbeen designed to meet the needs of the student and residential markets,<br \/>\nproviding greater operational flexibility and enabling our clients to provide a<br \/>\nbetter experience for their residents, while improving operational efficiencies,\u201d<br \/>\nsaid Neal Gemassmer, vice president of international for Yardi. <\/p>\n<p><strong>About Fresh Property<br \/>\nGroup<\/strong><\/p>\n<p>With 20,000+ units under management acoss 66 schemes in UK and Ireland,<br \/>\nFresh Property Group maximises the net operating position and value of assets<br \/>\nwhilst providing residents with an exceptional living experience. From<br \/>\npre-mobilisation to day-to-day operational management, Fresh drives value to<br \/>\nthe asset by working collaboratively and providing professional end-to-end<br \/>\nservices. <a href=\"https:\/\/freshpg.com\/\">freshpg.com<\/a> <\/p>\n<p><strong>About Yardi<\/strong><\/p>\n<p>Yardi\u00ae develops and supports industry-leading investment and property<br \/>\nmanagement software for all types and sizes of real estate companies.<br \/>\nEstablished in 1984, Yardi is based in Santa Barbara, Calif., and serves<br \/>\nclients worldwide from offices in Australia, Asia, the Middle East, Europe and<br \/>\nNorth America. For more information, visit <a href=\"https:\/\/www.yardi.co.uk\/\">yardi.co.uk<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Residential for rent company embraces next generation technology platform to boost resident experience and returns across UK and Ireland <\/p>\n","protected":false},"author":413,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16475],"tags":[],"class_list":["post-391730","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fresh Property Group Consolidates Residential for Rent Operations on Yardi - Yardi<\/title>\n<meta name=\"description\" content=\"Residential for rent company embraces next generation technology platform to boost resident experience and returns across UK and Ireland\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/en-gb\/news\/press-releases\/fresh-property-group-consolidates-residential-for-rent-operations-on-yardi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh Property Group Consolidates Residential for Rent Operations on Yardi\" \/>\n<meta property=\"og:description\" content=\"Residential for rent company embraces next generation technology platform to boost resident experience and returns across UK and Ireland\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/en-gb\/news\/press-releases\/fresh-property-group-consolidates-residential-for-rent-operations-on-yardi\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T04:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T15:30:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/wp-content\/uploads\/sites\/93\/2020\/09\/FreshPropertyGroup-1024x682-1.jpg?w=1024\" \/>\n<meta name=\"author\" content=\"Leah Etling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/en-gb\/news\/press-releases\/fresh-property-group-consolidates-residential-for-rent-operations-on-yardi\/\",\"url\":\"https:\/\/www.yardi.com\/en-gb\/news\/press-releases\/fresh-property-group-consolidates-residential-for-rent-operations-on-yardi\/\",\"name\":\"Fresh Property Group Consolidates Residential for Rent Operations on Yardi - 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