{"id":914,"date":"2012-03-26T05:18:14","date_gmt":"2012-03-26T12:18:14","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=914"},"modified":"2020-12-24T00:10:04","modified_gmt":"2020-12-24T08:10:04","slug":"why-you-dont-want-to-miss-aim","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/why-you-dont-want-to-miss-aim\/","title":{"rendered":"Why You Don\u2019t Want to Miss AIM"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-951 size-medium\" title=\"2012 AIM in PHX\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg?w=300\" alt=\"AIM Conference in April 2012\" width=\"300\" height=\"139\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg 967w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg?resize=768,357 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM_2012_Logo.jpg?w=800 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The Apartment Internet Marketing conference takes place in Phoenix, Arizona April 25 \u2013 27 and if you\u2019ve been thinking ahead you\u2019re already registered.\u00a0 But perhaps youthink your marketing is already fairly successful and there\u2019s nothing going down at AIM that you couldn\u2019t learn with a little time online. Well, consider:<\/p>\n<p><strong>Google\u2019s Head of Real Estate is attending.<\/strong>\u00a0 Fact: Google is <em>the<\/em> internet giant. As one of the only internet companies that is as popular in the US as it is around the world, they are obviously doing something right. Missing an opportunity to sit in a room and hear what their master of real estate has to say will put you behind. It might not be that big of a deal though, I\u2019m sure not all of your competitors will attend, right?<\/p>\n<p><strong>A Yelp VP is attending to sit on the Ratings &amp; Reviews panel.<\/strong> \u00a0As <a title=\"Chris Wood for AIM\" href=\"http:\/\/www.apartmentinternetmarketing.com\/\" target=\"_blank\" rel=\"noopener\">Chris Wood<\/a> so eloquently put it, \u201cthe multifamily industry has been\u00a0<em>wrestling<\/em>\u00a0with ratings and review sites for some time.\u201d Yelp hasn\u2019t; they\u2019ve been mastering it. \u00a0\u00a0In the last few years, social networking and marketing have become almost indistinguishable from each other \u2013 a major change. Google has rebuilt their search function around this, Facebook has changed their ad strategy, and your clients are leading the charge on sites like ApartmentRatings and <a title=\"RentAdvisor PR\" href=\"http:\/\/www.prweb.com\/releases\/2012\/3\/prweb9309629.htm\" target=\"_blank\" rel=\"noopener\">RentAdvisor<\/a> (recently renamed, formerly RentWiki). It\u2019s time to embrace the change and who better to learn from than the experts?<\/p>\n<p><strong><a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/Dance1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-952\" title=\"Boogie\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/Dance1.jpg\" alt=\"Dance\" width=\"200\" height=\"200\" \/><\/a>There\u2019s going to be one heck of a dance party.<\/strong> You read it right. For the first time ever the AIM team has planned an evening event and Yardi is hosting it.\u00a0 What do we know about hosting a party? \u00a0Quite a bit, actually. We have our own team of event professionals and they\u2019ve been working round the clock with Steve\u2019s event staff to make sure this sets the standard for all AIM conferences to come. \u00a0Be sure to pack your boogie shoes!<\/p>\n<p>So could missing AIM be bad for business? Don\u2019t wait to find out. \u00a0<a title=\"Register for AIM\" href=\"http:\/\/www.apartmentinternetmarketing.com\/register\/\" target=\"_blank\" rel=\"noopener\">Register for AIM 2012 \u2013 Customer First<\/a> today.<\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Apartment Internet Marketing conference takes place in Phoenix, Arizona April 25 \u2013 27 and if you\u2019ve been thinking ahead you\u2019re already registered.\u00a0 But perhaps youthink your marketing is already fairly successful and there\u2019s nothing going down at AIM that you couldn\u2019t learn with a little time online. Well, consider: Google\u2019s Head of Real Estate [&hellip;]<\/p>\n","protected":false},"author":442,"featured_media":950,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[63,36,62,29],"class_list":["post-914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apartment","tag-conference","tag-marketing","tag-multifamily"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"The Apartment Internet Marketing conference takes place in Phoenix, Arizona April 25 \u2013 27 and if you\u2019ve been thinking ahead you\u2019re already registered.\u00a0\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Don\u2019t Want to Miss AIM\" \/>\n<meta property=\"og:description\" content=\"The Apartment Internet Marketing conference takes place in Phoenix, Arizona April 25 \u2013 27 and if you\u2019ve been thinking ahead you\u2019re already registered.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/why-you-dont-want-to-miss-aim\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-26T12:18:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T08:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/AIM-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/why-you-dont-want-to-miss-aim\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/why-you-dont-want-to-miss-aim\/\",\"name\":\"Why You Don\u2019t Want to Miss AIM - 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