{"id":9118,"date":"2013-12-27T05:00:27","date_gmt":"2013-12-27T13:00:27","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=9118"},"modified":"2020-12-24T02:18:17","modified_gmt":"2020-12-24T10:18:17","slug":"gone-in-6-seconds","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/gone-in-6-seconds\/","title":{"rendered":"Gone in 6 Seconds"},"content":{"rendered":"

When it comes to commercial advertisements, traditional rules have fallen by the wayside. Millennials have nontraditional tastes. We recycle our snail mail without reading it. We use TV commercial breaks to tweet about the show, not to watch ads. What banners? We can ignore a pop-up like you never even made it. Millennials respond best to out-of-the-box advertisem\"vinelogo\"<\/a>ents that say a lot in time-friendly morsels.<\/p>\n

Meet the six-second ad. It\u2019s a growing phenomenon that catches the attention of Millennials through some of our favorite social media platforms. Learning to master the six-second ad opens up a cost effective marketing opportunity that carries weight with young consumers.<\/p>\n

The popular video site, YouTube,\u00a0 allows viewers to skip ads after six seconds. This means that you can make a longer commercial if you want but you must <\/i>grab and hold viewers’ attention within the first six seconds or we will quickly press that little right-facing arrow.<\/p>\n

Vine<\/a> is a growing site for posting three- to six-second videos. Variations of these circulate as memes on Facebook, Tumblr and other social media sites, vastly expanding the videos’ audience. When brands create vines, their commercials can be placed seamlessly (read: hidden) amongst quirky videos by users’ friends. It\u2019s like gorilla advertising.<\/p>\n

Want to advertise to Millennials with videos that we want to watch? These tips will help you get started.<\/p>\n

5 Things to Keep In Mind for Your 6 Second Ad<\/b><\/p>\n