{"id":902,"date":"2012-03-25T05:00:20","date_gmt":"2012-03-25T12:00:20","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=902"},"modified":"2020-12-24T00:09:46","modified_gmt":"2020-12-24T08:09:46","slug":"property-management-and-pinterest","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/property-management-and-pinterest\/","title":{"rendered":"Pinning Properties"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-936 size-full\" title=\"pinterest logo\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/pinterest.jpg\" alt=\"pinterest logo\" width=\"230\" height=\"185\" \/>Launched in 2010 by Ben Silbermann, <a title=\"Pinterest\" href=\"http:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> has established a world record \u2013 the fastest website to break the 10 million unique visitor mark. But this viral social site is not only about pinning pretty pictures from your interests on a virtual board. It is also a powerful and intriguing marketing tool for some businesses, including property management companies.<\/p>\n<p>We now have the luxury of social media platforms that can cater to specific corporate needs. When it comes to property management, there is nothing more important than branding your property. <a title=\"Houzz.com\" href=\"http:\/\/www.houzz.com\/\" target=\"_blank\" rel=\"noopener\">Houzz.com<\/a> offers a valuable lesson in this respect \u2013 the emphasis on the aesthetic quality of a residence is king on the Internet. \u00a0Pinterest throws in great social interaction which can help mobilize products through its \u201clook and share\u201d approach.<\/p>\n<p>An important factor here is comprehension of your demographics. If your community has a target market of seniors, you probably don\u2019t need to waste your time with Pinterest. If you\u2019re targeting the 20-40 crowd, pin away. You\u2019ll also need a strategic marketing strategy incorporating SEO keywords.<\/p>\n<p><a href=\"https:\/\/pinterest.com\/rentcafe\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-937\" title=\"RentCafe on Pinterest\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/RentCafe-Pinterest-300x172.png\" alt=\"Pinterst RentCafeApts\" width=\"300\" height=\"172\" \/><\/a>Your content should reflect your company. Create boards for interior design and for furnishing \u2013 anything that complements your properties. As long as you produce and repin interesting content, you are bound to generate traffic and attract potential customers. In addition, a property management company should make use of the platform\u2019s video functions.<\/p>\n<p>The other value of Pinterest is as a tool for tracking customer trends and preferences. One glance at the site\u2019s main board can offer ideas for redesign and refurbishing your property. Out of touch with what staging providers should be incorporating into your look? Pinterest can bring you up to speed fast.<\/p>\n<p><a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/Bailey-properties.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-938\" title=\"Bailey properties on Pinterest\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/Bailey-properties-300x173.png\" alt=\"Pinterest Bailey Properties page\" width=\"300\" height=\"173\" \/><\/a>Scouring Pinterest for property management companies that actually understand social media marketing has been arduous, but we were able to find a few promising profiles. From among them, <a title=\"Bailey Properties\" href=\"http:\/\/pinterest.com\/baileyapts\/\" target=\"_blank\" rel=\"noopener\">Bailey Properties<\/a>, LLC stood out. Why? Because the company isn\u2019t only focusing on their apartment listings and pushing forward amenities, but they are also being creative with their pins and boards: easy to cook recipes, gift ideas, holiday specific d\u00e9cor, crafts and even images of puppies. The connection might be somewhat of a stretch, but they are bound to attract attention if they continue being creative.<\/p>\n<p>Have you used Pinterest as a social media marketing tool for property management? Tell us about your results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in 2010 by Ben Silbermann, Pinterest has established a world record \u2013 the fastest website to break the 10 million unique visitor mark. But this viral social site is not only about pinning pretty pictures from your interests on a virtual board. It is also a powerful and intriguing marketing tool for some businesses, [&hellip;]<\/p>\n","protected":false},"author":442,"featured_media":936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[61,60],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-pinterest","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Launched in 2010 by Ben Silbermann, Pinterest has established a world record \u2013 the fastest website to break the 10 million unique visitor mark. 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