{"id":748,"date":"2012-03-16T12:00:20","date_gmt":"2012-03-16T19:00:20","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=748"},"modified":"2020-12-24T00:07:59","modified_gmt":"2020-12-24T08:07:59","slug":"googles-new-privacy-policy","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/googles-new-privacy-policy\/","title":{"rendered":"Google&#8217;s New Privacy Policy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-844 size-full\" title=\"google logo\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/google.png\" alt=\"Logo for google\" width=\"275\" height=\"95\" \/>If you have any Google services (and who among us does not?) then you probably received multiple notices that on March 1 Google implemented a new privacy policy designed to replace a hodgepodge of 60+ old privacy policies, spread across an array of their services. Google gives <a title=\"Google's Privacy Policy update\" href=\"http:\/\/www.google.com\/policies\/\" target=\"_blank\" rel=\"noopener\">their take on it here<\/a>.<\/p>\n<p>The bottom line is, Google keeps and uses a lot of your personal online data: search queries, browsing habits, contacts, emails, and more. If you are interested in minimizing (or completely eliminating) the data that Google keeps, you have options available.<\/p>\n<p><strong>Managing your accounts<\/strong><\/p>\n<p>Want to get a handle on your account(s) and maximize your privacy options? Here are some suggestions to help keep sharing to a minimum:<\/p>\n<ul>\n<li>Log in to <a href=\"https:\/\/www.google.com\/dashboard\/\">your Google dashboard<\/a> to get an overview of your Google accounts &amp; services. Explore a little and clear services &amp; data you do not want under your account.<\/li>\n<li>Clear your web history \u2013 this will erase all items from your web history and stop your web history from being recorded in the future. From <a title=\"Google web history page\" href=\"https:\/\/www.google.com\/history\/\" target=\"_blank\" rel=\"noopener\">your web history page<\/a>, just click \u201cRemove all Web History.\u201d<\/li>\n<li>Opt out of personalized ads. These are generated based upon your search queries or content in Gmail messages. To disable, simply go to <a title=\"Ad Preferences page\" href=\"https:\/\/www.google.com\/settings\/u\/0\/ads\/preferences\/\" target=\"_blank\" rel=\"noopener\">your ads preferences page<\/a> and click \u201cOpt out.\u201d<\/li>\n<li>Download your data. <a title=\"Google Takeout\" href=\"https:\/\/www.google.com\/takeout\/\" target=\"_blank\" rel=\"noopener\">Google Takeout<\/a> allows you to download a copy of all your data stored in Google products. This gives you a bird&#8217;s eye view that can help you pick and choose what to keep and what to eliminate. Note: not all products are currently supported.<\/li>\n<\/ul>\n<p>All of these options include varying levels of customization for partial elimination of data sharing: clear only parts of your web history, block only certain advertisers, etc.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-845 size-medium\" title=\"Data connection\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/DLinfo.jpg?w=300\" alt=\"Port to the head\" width=\"300\" height=\"216\" \/>Taking your ball and going home<\/strong><\/p>\n<p>If you truly cannot stand the thought of Google having a window into your online professional and personal life, then there may be only one viable solution: nuke your account from orbit, it&#8217;s the only way to be sure. This means saying goodbye to everything \u2013 Gmail, Google +, Google docs, and more.<\/p>\n<p>At least they make it easier than Facebook. All you need to do is go to <a title=\"Google Account Settings Page\" href=\"https:\/\/www.google.com\/settings\/\" target=\"_blank\" rel=\"noopener\">your account settings page<\/a>. At the bottom, under Services, click the appropriately-labeled \u201cClose entire account and delete all services and info associated with it.\u201d They hit you with one last plea to make sure you really, truly, totally want to go through with this&#8230; then follow the instructions and end by clicking \u201cDelete Google account.\u201d<\/p>\n<p><strong>Legal opposition?<\/strong><\/p>\n<p>The EU has been active in standing up to U.S. tech giants with the power to crowd out competition \u2013 witness recent anti-trust woes in Europe for Intel, Microsoft, and Apple among others. Google may soon join the club, an honor they doubtless regard dubiously.<\/p>\n<p>French data regulator Commission Nationale de L\u2019informatique et Des Libertes (CNIL) has gone on record that it has \u201cdeep concerns\u201d about the new privacy policy: \u201cPreliminary findings show that Google\u2019s new policy fails to meet the requirements of the European Data Protection Directive regarding the information that must be provided to data subjects.\u201d Long story short, CNIL wants Google to be more transparent and share with users the specifics of what data is saved and, more importantly, what they intend to do with it. Whether the EU presses the issue legally \u2013 and whether U.S. regulators express similar concerns \u2013 remains to be seen.<\/p>\n<p>How much is too much when it comes to keeping tabs on what you do online? Google is a tough habit to break \u2013 are there any alternatives? And is this the direction that the Internet is inevitably headed, or is it possible to imagine a future where our every keystroke is not transformed into a commodity?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have any Google services (and who among us does not?) then you probably received multiple notices that on March 1 Google implemented a new privacy policy designed to replace a hodgepodge of 60+ old privacy policies, spread across an array of their services. Google gives their take on it here. The bottom line [&hellip;]<\/p>\n","protected":false},"author":442,"featured_media":847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[9,47],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-consumer-technology","tag-google"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"If you have any Google services (and who among us does not?) then you probably received multiple notices that on March 1 Google implemented a new privacy\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s New Privacy Policy\" \/>\n<meta property=\"og:description\" content=\"If you have any Google services (and who among us does not?) then you probably received multiple notices that on March 1 Google implemented a new privacy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/googles-new-privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-16T19:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T08:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/03\/DLinfo1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"230\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/googles-new-privacy-policy\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/googles-new-privacy-policy\/\",\"name\":\"Google's New Privacy Policy - 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