{"id":5463,"date":"2013-03-01T05:00:22","date_gmt":"2013-03-01T13:00:22","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=5463"},"modified":"2020-12-24T01:20:05","modified_gmt":"2020-12-24T09:20:05","slug":"interest-in-pinterest","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/interest-in-pinterest\/","title":{"rendered":"Interest in Pinterest"},"content":{"rendered":"

\"pinterest<\/a>As a property manager, it may become prudent to ask yourself: Are you getting the most out of Pinterest? This new social media tool has skyrocketed in popularity over the last year, and owners and operators across the country are finding it is a great way to promote their communities.<\/p>\n

In a recent webinar called \u201cPinterest for Property Managers,\u201d Charity Zierten, a consultant for Socially Engaged Marketing LLC, provided tips and tricks to integrate Pinterest into a winning social media strategy.<\/p>\n

The key aspects for a successful professional Pinterest account include being professional, being relevant, and focusing on great products, fun communities and inspiring ideas.<\/p>\n

According to Zierten, it\u2019s important to integrate Pinterest with a property website, including adding a \u201cPin It\u201d button so that people can pin directly from the site. She also suggested that property employees, such as leasing agents and people on the maintenance team, take pictures of the property using their smartphones, and pinning those pictures directly to community boards.<\/p>\n

And, while Zierten definitely recommends pinning original images to Pinterest boards, she also suggested repinning applicable images from other people\u2019s boards. \u201cIt\u2019s the polite thing to do, especially if they\u2019re residents,\u201d Zierten said.<\/p>\n

Additionally, Zierten suggested incorporating Pinterest accounts with Facebook accounts. \u201cThis is how you\u2019re going to generate leads,\u201d she said. One way to generate leads through Facebook is to announce Pinterest contests on Facebook feeds.<\/p>\n

Beyond being a way to increase a social media profile of a community, Zierten said that Pinterest is useful because it could increase a property\u2019s presence online. \u201cGoogle loves Pinterest!\u201d Zierten said.<\/p>\n

It is crucial to optimize pins for online search and to get the most repins.<\/p>\n

One method is to have a call to action in the pin\u2019s description, such as \u201clease today\u201d or \u201cvisit our website.\u201d According to Zierten, a call to action can increase engagement by 80 percent. The descriptions should also be around 200 characters. \u201cThat length gets more repins than anything else,\u201d Zierten said.<\/p>\n

Other ways to optimize engagement include entertaining your followers; using text within the actual image (there are outside websites that allow people to \u201cwrite\u201d on pictures), which could help brand the images; and using tall images so that it takes up more space on the pinboard.<\/p>\n

The pin descriptions should also include a link, keywords and hashtags to make them searchable. For the hashtags, try to come up with something unqiue about the community. \u201cWhat would inspire someone to share that hashtag?\u201d Zierten asked.<\/p>\n

Zierten said the best times to pin are between 2:00 p.m. and 4:00 p.m. EST. \u201cThis is when everyone is bored at work,\u201d she said.<\/p>\n

So, what should actually be pinned on a property management pinboard?<\/p>\n

Zierten had several suggestions. Pinterest could be a way to introduce your management team to the residents, with pictures of all the staff members. Property management boards could also feature pictures of on-site events (though Zierten cautions that the residents should sign release forms first allowing you to use their pictures).<\/p>\n

Other ways property managers can use Pinterest include: neighborhood and city information, such as local restaurants and attractions; sweepstakes and promotions around the community; beauty and fashion tips; shopping and savings ideas; dining and dinner recipes; video testimonials and property tours; packing and moving tips; tips to go green in the community; and, if it\u2019s a pet-friendly community, pictures of different pets.<\/p>\n

Of course, the most important thing to remember when creating a Pinterest board for your community is to remember whom you\u2019re trying to reach.<\/p>\n

\u201cGet your residents involved, and make it about your residents,\u201d Zierten said.<\/p>\n

Jessica Fiur is the News Editor of Multi-Housing News. A version of this post originally appeared on Multi-Housing News<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As a property manager, it may become prudent to ask yourself: Are you getting the most out of Pinterest? This new social media tool has skyrocketed in popularity over the last year, and owners and operators across the country are finding it is a great way to promote their communities. 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