{"id":54446,"date":"2026-05-13T06:00:00","date_gmt":"2026-05-13T13:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=54446"},"modified":"2026-05-12T10:47:33","modified_gmt":"2026-05-12T17:47:33","slug":"argentum-slec-guide","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/argentum-slec-guide\/","title":{"rendered":"Your guide to the Senior Living Executive Conference (SLEC)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=1920\" alt=\"Your guide to the Argentum Senior Living Executive Conference (SLEC)\" class=\"wp-image-54447\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?resize=768,432 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?resize=1536,864 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/05\/Argentum-SLEC-Blog-Hero-1920x1080-1.png?w=1440 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.hmpglobalevents.com\/slec\">Senior Living Executive Conference (SLEC) 2026<\/a> is nearly here, the annual meeting of Argentum, the national trade association serving companies that own, operate and support professionally managed senior living communities. Thousands of professionals gather in Nashville this month, and our senior living team is excited to be a part of it.<\/p>\n\n\n\n<p>You can find us throughout the May 18-20 event,&nbsp;<a href=\"https:\/\/www.yardi.com\/company\/industry-events\/?event_market=Senior+Living#event-10753\" target=\"_blank\" rel=\"noreferrer noopener\">in the expo hall at booth 801<\/a>, at a May 19 session on CRM and AI and always ready for discussion on the latest innovations in senior living technology. &nbsp;&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s everything you need to know about what we have planned for this year\u2019s event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-argentum-amp-slec\">About Argentum &amp; SLEC<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.argentum.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Argentum\u2019s<\/a> members represent approximately 75% of the professionally managed communities in the senior living industry. As the official annual meeting for the organization, SLEC is a must-attend annual gathering for senior living professionals. It offers the chance to connect with the leaders of today, discuss the challenges facing the industry and help shape what the future looks like.<\/p>\n\n\n\n<p>According to Argentum, no matter your role, you\u2019ll find relevant sessions and education tracks designed for you. This year&#8217;s theme is &#8220;Better Living is Better Business,&#8221; with sessions built around real challenges facing the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-visit-us-at-booth-801\">Visit us at booth 801<\/h2>\n\n\n\n<p>Stop by booth 801 to explore the latest innovations in the <a href=\"https:\/\/www.yardi.com\/market\/senior-living\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yardi Senior Living Suite<\/a>. Connect with our senior living team to see how providers unify operations, grow occupancy and deliver quality care \u2014 all from a single connected platform.<\/p>\n\n\n\n<p>Whether you&#8217;re exploring options for the first time or looking to expand what you&#8217;re already using, our team is there to talk through your goals and show you what&#8217;s possible.<\/p>\n\n\n\n<p>What you can expect at the booth:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New product enhancements<\/strong>: Get a firsthand look at updates across Voyager Senior Housing, Senior IQ, RentCafe Senior CRM, Maintenance IQ and the RentCafe Senior Living Portal.<\/li>\n\n\n\n<li><strong>Live demos<\/strong>: Visit one of our demo stations for hands-on walkthroughs of our solutions.<\/li>\n\n\n\n<li><strong>Expert consultations<\/strong>: Meet with our team to discuss your community&#8217;s unique needs and goals.<\/li>\n<\/ul>\n\n\n\n<p>In addition to our booth presence, we\u2019re proud to be <a href=\"https:\/\/www.hmpglobalevents.com\/slec\/agenda\">registration sponsors<\/a> for SLEC 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-tuesday-session-how-crm-amp-ai-transform-the-buyer-journey\">Our Tuesday session: How CRM &amp; AI transform the buyer journey<\/h2>\n\n\n\n<p>On Tuesday, May 19, two operators will share how they tackled the challenges that hold back so many senior living organizations: fragmented systems, inconsistent sales performance and the inability to show clear results to ownership. By connecting CRM and AI-driven sales and marketing tools, they transformed how prospects were engaged and measured across the buyer journey. The results include higher lead-to-move-in conversion, stronger alignment between sales and marketing, and clear board-level reporting on marketing and sales effectiveness.<\/p>\n\n\n\n<p><strong>Session details<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Title<\/strong>:<strong> <\/strong>From Data Silos to Revenue Growth: How CRM &amp; AI Are Transforming the Senior Living Buyer Journey<\/li>\n\n\n\n<li><strong>Date<\/strong>: May 19<\/li>\n\n\n\n<li><strong>Time<\/strong>: 2:30-3:15 p.m.<\/li>\n\n\n\n<li><strong>Location: <\/strong>Room 209 AB<\/li>\n\n\n\n<li><strong>Updates<\/strong>: Check the <a href=\"https:\/\/www.hmpglobalevents.com\/slec\/agenda\">SLEC agenda<\/a> for the latest information on time and location.<\/li>\n<\/ul>\n\n\n\n<p>The session walks through the full senior living buyer journey \u2014 from first inquiry to move-in \u2014 and explores what operators can do at each stage to improve conversion. Topics include how to build a CRM foundation that supports consistent sales processes, how AI amplifies those results with smart targeting and predictive insights, and how to create attribution reporting that connects marketing spend to revenue.<\/p>\n\n\n\n<p>You&#8217;ll leave with a clearer picture of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why most operators are flying blind when data is locked in silos<\/li>\n\n\n\n<li>Why the senior living sales cycle is longer than many operators realize<\/li>\n\n\n\n<li>Why the post-tour phase is where conversions are won or lost<\/li>\n\n\n\n<li>How CRM data can travel with the prospect to the sales team<\/li>\n\n\n\n<li>How CRM and AI address different parts of the problem<\/li>\n<\/ul>\n\n\n\n<p>The session brings together a range of perspectives from across the industry, including Kristine Schrudder from Yardi, Amanda Warren from <a href=\"https:\/\/www.merrillgardens.com\/\">Merrill Gardens<\/a> and Justin Harden from <a href=\"https:\/\/www.phoenixsrliving.com\/\">Phoenix Senior Living<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-networking-amp-connecting\">Networking &amp; connecting<\/h2>\n\n\n\n<p>The conference is more than just sessions and expo booths. Don\u2019t miss the opportunities for dinners, receptions and hallway conversations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-see-you-in-nashville\">See you in Nashville<\/h2>\n\n\n\n<p>From executive roundtables to hands-on product demos, SLEC 2026 is your opportunity to gain fresh insights, strengthen connections and help shape what&#8217;s next for senior living. We look forward to seeing you there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-schedule-time-to-meet-with-us\">Schedule time to meet with us<\/h3>\n\n\n\n<p>If you&#8217;d like to set up dedicated time with our team during the event, <a href=\"https:\/\/www.yardi.com\/company\/industry-events\/?event_market=Senior+Living#event-10753\">contact us to schedule a meeting<\/a> at SLEC. It&#8217;s a great opportunity to talk through your specific goals and see how our solutions can help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-let-s-get-social\">Let\u2019s get social<\/h3>\n\n\n\n<p>Follow along with our posts at the event on the <a href=\"https:\/\/www.linkedin.com\/showcase\/yardi-senior-living\/\">Yardi Senior Living LinkedIn page<\/a> and tag us in your photos at our booth, sessions or other activities. See you at <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23slec2026&amp;origin=HASH_TAG_FROM_FEED\">#SLEC2026<\/a>.<\/p>\n\n\n<p><!-- cmw-metaboxes-meta:\n{\n    \"entries\": [\n        {\n            \"id\": \"custom_update_date\",\n            \"data\": \"2026-05-14\"\n        }\n    ]\n}\n--><br \/>\n<!-- cmw-metaboxes-revision:\n{\n    \"entries\": [\n        {\n            \"id\": \"ver\",\n            \"data\": 12\n        }\n    ]\n}\n--><\/p>","protected":false},"excerpt":{"rendered":"<p>Heading to Argentum SLEC 2026 in Nashville? Here&#8217;s everything you need to know about where to find us, what sessions to attend and how to make the most of your time at the event.<\/p>\n","protected":false},"author":3663,"featured_media":54447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3355,2618,3380,3290,2952],"tags":[],"class_list":["post-54446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-events","category-learning","category-senior-crm","category-senior-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Find us at Argentum SLEC 2026 in Nashville, Tennessee. 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