{"id":4923,"date":"2013-02-04T05:00:26","date_gmt":"2013-02-04T13:00:26","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=4923"},"modified":"2021-02-03T16:24:33","modified_gmt":"2021-02-04T00:24:33","slug":"stephanie-brock","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/","title":{"rendered":"Stephanie Brock"},"content":{"rendered":"

\"Stephanie<\/a>February is designated as National Apartment Careers Month<\/a>, and while she is not officially affiliated with the NAA campaign, Riverstone Residential Group<\/a>\u2019s Stephanie Brock could very easily be a spokesperson for the property management field\u2019s capacity to launch and cultivate a distinguished and life-changing career.<\/p>\n

Brock, who was recruited into the industry while working as a bagger at a grocery store and attending the University of Texas at Austin, is now division president, Central, at Riverstone. She oversees 160 communities in Colorado, Illinois, Kentucky, Louisiana, Michigan, Missouri, North Dakota, Oklahoma, and Texas.<\/p>\n

By the end of 2013, that community number will be higher. As the largest third-party multifamily management firm in the United States, Riverstone will be taking on new inventory this year. These new Riverstone communities, especially those in high-demand Central division markets like Chicago, Austin, Denver, Dallas, and St. Louis, have been in the development pipeline for the last 12 to 18 months.<\/p>\n

In a shift from previous development cycles, Brock told us that developers are now seeking the insight of property managers before making final decisions on floor plans, in-unit technology, and community amenities. The anticipation of prospects\u2019 wishes speaks to the growing power of the renting consumer.<\/p>\n

\u201cIn the past, I don\u2019t think that developers were looking to sort out these types of details so far in advance,\u201d observed Brock. \u201cToday, if developers don\u2019t have in-house management, they proactively reach out to our local experts for expertise and guidance on their target market and what consumers are going to expect or want.\u201d<\/p>\n

After being discovered in that Austin grocery store by a property manager whose groceries she carried out to her car, Brock took a job as a leasing consultant in Austin and later moved to a property management role in Houston.\u00a0 In 1996, she was recruited by Trammell Crow Residential (TCR), and assisted with the lease-up of 4,000 units of new construction there.\u00a0 One of her early mentors at that company, current president and CEO Ken Valach, stressed the importance of collaborating with all vested parties in a development early in the process. Brock took Valach\u2019s lesson to heart.<\/p>\n

Having completed more than 100 property lease ups during her career, Brock has developed extensive insight into what renters are looking for, and how their desires have changed.<\/p>\n

Right now, she says, multifamily leaders must offer current apartment availability 24\/7 through an online system. The Riverstone Web Platform (RWP), the company\u2019s online leasing platform, integrates the power of five different service providers and ultimately populates its Yardi Voyager<\/a> database. The RWP, which went live in early 2012, won Multifamily Executive<\/em> magazine\u2019s Best Use of Technology award.<\/p>\n

\u201cThe interaction between the prospect and the leasing staff, from the first contact through the day they move in, is now focused on a seamless process and meeting the consumer where they want to be, whether in person or on their choice of technology,\u201d Brock said. \u201cDo they want to tour your building in the middle of the night, at 2 a.m.? Giving them access to the information they need, whenever they need it, is essential.\u201d<\/p>\n

And for Millennial apartment renters aged 20-30, the amount of information accessible on computers, smartphones, and tablets often drives their decision about the next place they\u2019ll call home. Though most prospects still want to take an in-person tour of a unit, a growing number are comfortable with committing to a lease after viewing online photos, floor plans, and video tours.<\/p>\n

Brock told us that when it comes to amenities, new buildings are often offering smaller units, sometimes as a trade-off for being located in coveted, trendy urban areas. \u00a0There\u2019s also a move toward larger, more common spaces that entice renters to spend time outdoors, like rooftop decks. In response to renter demand, high-tech fitness centers with virtual trainers are popular, and upping the quality and technological features of the cardio and weight equipment is important.<\/p>\n

Whether renters are truly satisfied with smaller living spaces will be one of the major tests of the next lease-up cycle, Brock said. \u201cEverybody\u2019s asking if the microunit trend is going to go over as well as the developers think it will.\u201d<\/p>\n

Brock noted that as these smaller units enter the market, existing multifamily managers will be focused on retaining their residents in 2013 and beyond, lest they be tempted by the shiny amenities of a new development. She added that because the landlord\u2019s market of the last several years cannot continue indefinitely, Riverstone has placed an emphasis on knowing the competition and increasing the level of service delivered to existing residents.<\/p>\n

Retention isn\u2019t important just for Riverstone residents, Brock affirmed; recruiting, developing, and retaining highly skilled and customer-focused team members is a priority for her and her regional managers in 2013.<\/p>\n

\u201cOur success is built upon a foundation of associates who possess exemplary people skills, an aptitude for sales, an ability to multitask, astute financial awareness, a sense of salesmanship, and a passion for technology,\u201d Brock said. \u201cThis year, we will be looking for new ways to cultivate the next generation of multifamily leaders, and find ways for them to add value to the Riverstone programs and services that promote client and resident satisfaction.\u201d<\/p>\n

Training and developing top talent is one of Brock\u2019s favorite parts of her job.<\/p>\n

\u201cIn other industries, you specialize in something. In our industry, however, we have to be well-versed in areas including marketing, technology, people management, project management, and team building,\u201d she said. \u201cWhen you are fortunate to work with people who have demonstrated the potential for mastery in those areas, you truly want to invest in them so that they can deepen their expertise, develop leadership qualities, inspire their colleagues, and grow your business fundamentals.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

February is designated as National Apartment Careers Month, and while she is not officially affiliated with the NAA campaign, Riverstone Residential Group\u2019s Stephanie Brock could very easily be a spokesperson for the property management field\u2019s capacity to launch and cultivate a distinguished and life-changing career. Brock, who was recruited into the industry while working as […]<\/p>\n","protected":false},"author":413,"featured_media":4997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3354],"tags":[443,116],"class_list":["post-4923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","category-team-yardi","tag-home","tag-yardi-client-profile"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"February is designated as National Apartment Careers Month, and while she is not officially affiliated with the NAA campaign, Riverstone Residential\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stephanie Brock\" \/>\n<meta property=\"og:description\" content=\"February is designated as National Apartment Careers Month, and while she is not officially affiliated with the NAA campaign, Riverstone Residential\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-04T13:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T00:24:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leah Etling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Etling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/\",\"name\":\"Stephanie Brock - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg\",\"datePublished\":\"2013-02-04T13:00:26+00:00\",\"dateModified\":\"2021-02-04T00:24:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\"},\"description\":\"February is designated as National Apartment Careers Month, and while she is not officially affiliated with the NAA campaign, Riverstone Residential\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg\",\"width\":\"520\",\"height\":\"650\",\"caption\":\"Stephanie Brock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stephanie Brock\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\",\"name\":\"Leah Etling\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"caption\":\"Leah Etling\"},\"description\":\"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"February is designated as National Apartment Careers Month, and while she is not officially affiliated with the NAA campaign, Riverstone Residential","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Stephanie Brock","og_description":"February is designated as National Apartment Careers Month, and while she is not officially affiliated with the NAA campaign, Riverstone Residential","og_url":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/","og_site_name":"Yardi Blog","article_published_time":"2013-02-04T13:00:26+00:00","article_modified_time":"2021-02-04T00:24:33+00:00","og_image":[{"width":520,"height":650,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg","type":"image\/jpeg"}],"author":"Leah Etling","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leah Etling","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/","url":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/","name":"Stephanie Brock - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg","datePublished":"2013-02-04T13:00:26+00:00","dateModified":"2021-02-04T00:24:33+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52"},"description":"February is designated as National Apartment Careers Month, and while she is not officially affiliated with the NAA campaign, Riverstone Residential","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/stephanie-brock\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg","width":"520","height":"650","caption":"Stephanie Brock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/stephanie-brock\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Stephanie Brock"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52","name":"Leah Etling","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","caption":"Leah Etling"},"description":"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.","url":"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2013\/02\/80355-043-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/4923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/413"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=4923"}],"version-history":[{"count":10,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/4923\/revisions"}],"predecessor-version":[{"id":26939,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/4923\/revisions\/26939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/4997"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=4923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=4923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=4923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}