{"id":467,"date":"2012-03-19T05:00:08","date_gmt":"2012-03-19T12:00:08","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=467"},"modified":"2021-02-03T17:15:23","modified_gmt":"2021-02-04T01:15:23","slug":"passionately-green","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/passionately-green\/","title":{"rendered":"Passionately Green"},"content":{"rendered":"

As an industry leader in sustainable development, Portland-based Yardi <\/a>client Gerding Edlen <\/a>is a step ahead when it comes to earth-friendly trends in apartment living.<\/p>\n

\u201cBecause we have such a passion for developing sustainable buildings, we wanted to ensure we were transferring the vision we have during development into the day to day management of the properties,\u201d says Julia Razonable, Gerding Edlen Management\u2019s Director of Operations.<\/p>\n

\u201cOne of the next ways to push the boundary in sustainability is to influence human behavior,\u201d Julia explained. Gerding Edlen is dedicated to creating communities in its multifamily developments, fostering interaction between residents and providing a sense of attachment to the neighborhood beyond the property as well. The idea is to give people the environment and tools to live healthier, more-earth friendly lives.<\/p>\n

\"WoodenA recent event at one of their Portland communities, Cocktails and Compost, brought 100 residents together for drinks, distribution of compost bins, and a tutorial on how to compost at home. Portland has a citywide mandate for single family homes to compost their natural food and yard waste, and Gerding Edlen is fostering that adoption in multifamily complexes, too.<\/p>\n

\u201cIt was also our first zero waste event,\u201d Julia mentioned. \u201cAll of the cups, plates, and napkins we used could be composted.\u201d<\/p>\n

Julia, who studied sociology and psychology at Portland State University, says that sharing information and social connections between residents is very important.<\/p>\n

Each of the apartment communities she oversees has its own blog and Facebook page, where conversations range from when and where to find the next neighborhood farmer\u2019s market to how to clean in a more environmentally friendly way. Well-developed social media networks have helped Gerding Edlen\u2019s advertising outreach approach go green, too.<\/p>\n

The company also focuses great attention on the concept of 20 minute living, which aims to have anything an apartment resident could possibly need \u2013 including the workplace \u2013 within 20 minutes of their front door.<\/p>\n

\"Gerdin
Mixed use project in Venice targeting LEED Platinum<\/figcaption><\/figure>\n

Gerding Edlen is in progress on building mixed use projects in Venice and Redondo Beach, Calif., San Francisco, Boston, and Seattle, all of which will incorporate that lifestyle approach. Its $5 billion portfolio includes 60 green projects, 41 of which are LEED certified.<\/p>\n

\u201cCommunity is everything to us. We want to create a vibrant living space,\u201d Julia said.\u00a0 \u201cLEED is still exciting, it\u2019s great. But there are a lot of developers doing sustainable buildings now. I really do believe that what\u2019s pushing the boundaries right now is being able to influence human behavior. I think that\u2019s the next step.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As an industry leader in sustainable development, Portland-based Yardi client Gerding Edlen is a step ahead when it comes to earth-friendly trends in apartment living. \u201cBecause we have such a passion for developing sustainable buildings, we wanted to ensure we were transferring the vision we have during development into the day to day management of […]<\/p>\n","protected":false},"author":413,"featured_media":478,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[443,12,29,31],"class_list":["post-467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-home","tag-leed","tag-multifamily","tag-sustainability"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"As an industry leader in sustainable development, Portland-based Yardi client Gerding Edlen is a step ahead when it comes to earth-friendly trends in\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passionately Green\" \/>\n<meta property=\"og:description\" content=\"As an industry leader in sustainable development, Portland-based Yardi client Gerding Edlen is a step ahead when it comes to earth-friendly trends in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/passionately-green\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-19T12:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T01:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/02\/512-rose1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"588\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leah Etling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Etling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/passionately-green\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/passionately-green\/\",\"name\":\"Passionately Green - 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