{"id":41919,"date":"2025-12-22T06:00:00","date_gmt":"2025-12-22T14:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=41919"},"modified":"2026-02-27T02:22:07","modified_gmt":"2026-02-27T10:22:07","slug":"matrix-self-storage-report-december-2025","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/","title":{"rendered":"Yardi Matrix: U.S. self storage investment outlook brightens"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><\/figure>\n<p>The U.S. self storage industry enjoys an encouraging investment outlook, as the 2025 year-to-date transaction volume exceeded the total for 2024 by November. This offers a clear signal of \u201crenewed investment interest in the sector,\u201d according to <a href=\"https:\/\/www.yardimatrix.com\/publications\/download\/file\/8095-MatrixSelfStorageNationalReport-December2025\">Yardi Matrix<\/a>, with \u201ca healthy, engaged buyer pool and sustained conviction in self storage as an attractive investment opportunity.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-challenging-imbalance-remains\">\u201cChallenging imbalance\u201d remains<\/h2>\n<p>Meanwhile, year-over-year advertised rents rose 0.6% in November, continuing an upward trend but lower than the 0.7% and 0.8% growth levels recorded in October and September, respectively.<\/p>\n<p>\u201cThe storage market continues to face a challenging imbalance between supply and demand,\u201d Yardi Matrix notes, caught between steady under-construction inventory and weak demand fundamentals such as sluggish housing turnover, uneven consumer spending and economic headwinds. \u201cThis combination of elevated supply and subdued demand is likely to keep rent growth constrained in the near term.\u201d<\/p>\n<p>Get more insights into the self storage investment outlook along with updates on street rates, supply and demand across 30 top U.S. metros in the <a href=\"https:\/\/www.yardimatrix.com\/publications\/download\/file\/8095-MatrixSelfStorageNationalReport-December2025\">Yardi Matrix National Self Storage Report for December 2025<\/a>.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. self storage industry remains an attractive investment opportunity as 2026 beckons, Yardi Matrix research reveals, even as year-over-year advertised rent growth continues to slow.<\/p>\n","protected":false},"author":610,"featured_media":41920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2791,3240],"tags":[778,1169],"class_list":["post-41919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matrix","category-self-storage","tag-self-storage","tag-yardi-matrix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"A new Yardi Matrix report examines why the U.S. self storage industry remains attractive to investors along with forces slowing growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yardi Matrix: U.S. self storage investment outlook brightens\" \/>\n<meta property=\"og:description\" content=\"Why are investors attracted to U.S. self storage even as national rent growth continues to slow? A new Yardi Matrix national report spells it out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-22T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T10:22:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg?w=1920\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Why are investors attracted to U.S. self storage even as national rent growth continues to slow? A new Yardi Matrix national report spells it out.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/\",\"name\":\"Yardi Matrix: U.S. self storage investment outlook brightens\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg\",\"datePublished\":\"2025-12-22T14:00:00+00:00\",\"dateModified\":\"2026-02-27T10:22:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8\"},\"description\":\"A new Yardi Matrix report examines why the U.S. self storage industry remains attractive to investors along with forces slowing growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Self storage facility interior\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yardi Matrix: U.S. self storage investment outlook brightens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8\",\"name\":\"Joel Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69\",\"caption\":\"Joel Nelson\"},\"description\":\"Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor\u2019s degree from Pomona College.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/joel-nelson-aa363113\/\"],\"url\":\"https:\/\/www.yardi.com\/blog\/author\/joel-nelson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"A new Yardi Matrix report examines why the U.S. self storage industry remains attractive to investors along with forces slowing growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/","og_locale":"en_US","og_type":"article","og_title":"Yardi Matrix: U.S. self storage investment outlook brightens","og_description":"Why are investors attracted to U.S. self storage even as national rent growth continues to slow? A new Yardi Matrix national report spells it out.","og_url":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/","og_site_name":"Yardi Blog","article_published_time":"2025-12-22T14:00:00+00:00","article_modified_time":"2026-02-27T10:22:07+00:00","og_image":[{"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg?w=1920","width":1920,"height":1080,"type":"image\/jpeg"}],"author":"Joel Nelson","twitter_card":"summary_large_image","twitter_description":"Why are investors attracted to U.S. self storage even as national rent growth continues to slow? A new Yardi Matrix national report spells it out.","twitter_misc":{"Written by":"Joel Nelson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/","url":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/","name":"Yardi Matrix: U.S. self storage investment outlook brightens","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg","datePublished":"2025-12-22T14:00:00+00:00","dateModified":"2026-02-27T10:22:07+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8"},"description":"A new Yardi Matrix report examines why the U.S. self storage industry remains attractive to investors along with forces slowing growth.","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg","width":1920,"height":1080,"caption":"Self storage facility interior"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-december-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Yardi Matrix: U.S. self storage investment outlook brightens"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8","name":"Joel Nelson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69","caption":"Joel Nelson"},"description":"Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor\u2019s degree from Pomona College.","sameAs":["https:\/\/www.linkedin.com\/in\/joel-nelson-aa363113\/"],"url":"https:\/\/www.yardi.com\/blog\/author\/joel-nelson\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/ImageSSblogDec2025_29084.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/41919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/610"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=41919"}],"version-history":[{"count":3,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/41919\/revisions"}],"predecessor-version":[{"id":52478,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/41919\/revisions\/52478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/41920"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=41919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=41919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=41919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}