{"id":41910,"date":"2025-12-18T13:58:38","date_gmt":"2025-12-18T21:58:38","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=41910"},"modified":"2026-02-22T15:40:13","modified_gmt":"2026-02-22T23:40:13","slug":"outreach-live-2025-summary","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/outreach-live-2025-summary\/","title":{"rendered":"Outreach Live 2025: Multifamily insights &amp; AI innovations"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=1920\" alt=\"Yardi employee group shot at OutReach Live\" class=\"wp-image-41936\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?resize=768,432 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?resize=1536,864 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog.png?w=1440 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>If there\u2019s one thing to take away from Outreach Live 2025, our annual event for multifamily marketing and leasing professionals, it\u2019s that multifamily is entering a new era, and the operators who adapt fastest will lead it. From AI-powered workflows, to smarter marketing strategies, to friction-free leasing, every session showed practical ways teams can boost performance now while preparing for what\u2019s coming next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multifamily-marketing-insights-what-operators-need-to-know\">Multifamily marketing insights: What operators need to know<\/h2>\n\n\n\n<p>Multifamily teams need strategies built for an AI-driven, multi-engine world where renters search, scroll, stream and shop in a loop. Speakers showed operators how to clean up attribution, create content that AI engines can understand and prove ROI with data that speaks to C-level roles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What this means for operators<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clean, structured data and clear attribution strengthen your visibility across AI engines and help you explain performance to executives<\/li>\n\n\n\n<li>Performance Max, neighborhood content and high-quality media directly improve leasing outcomes and should be foundational parts of your strategy<\/li>\n\n\n\n<li>Performance dashboards in Marketing IQ help operators make smarter decisions and show exactly which channels drive income<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/blog.reachbyrentcafe.com\/outreach-live-louisville\/\">Discover more multifamily marketing insights from the event<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empowering teams with built-in AI<\/h2>\n\n\n\n<p>Daniel Davis, associate director at Yardi, showed how built-in AI gives onsite teams immediate, contextual support that improves productivity and protects sensitive data. Yardi\u2019s AI platform, Virtuoso, will soon be embedded across all major Yardi products, helping staff get answers faster, communicate more clearly and work more confidently without relying on unsecured external tools. With features like conversation summaries, AI rewrites, call transcripts and live agent handoffs, teams gain real-time guidance while operators gain stronger consistency and safer workflows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What this means for operators<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Built-in AI reduces friction for onsite teams by delivering instant, product-specific support<\/li>\n\n\n\n<li>AI tools improve message quality, training and visibility through summaries, rewrites, transcripts and scoring<\/li>\n\n\n\n<li>Enterprise-grade AI keeps staff from using unsafe external tools, strengthening data security for operators<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s ahead for AI in multifamily?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8206\" height=\"5470\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg\" alt=\"Richard Malpica, Yardi\" class=\"wp-image-41925\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg 8206w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?resize=1536,1024 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?resize=2048,1365 2048w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-620.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 8206px) 100vw, 8206px\" \/><\/figure>\n\n\n\n<p>Yardi Vice President Richard Malpica\u2019s session centered on how multifamily teams can stay ahead in an environment where AI is advancing faster than ever. \u201cOperators need AI that is adaptable, scalable and woven across every workflow rather than locked into siloed tools,\u201d Malpica stated. \u201cYardi\u2019s approach focuses on AI that supports both sides of the business: elevating the renter experience and helping teams do more with the same staff.\u201d<\/p>\n\n\n\n<p>Malpica also introduced the three-part AI framework of Native AI, Agents and Connectors, which are all designed to help operators access insights and enhance productivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What this means for operators<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Horizontal AI will drive the most impact, giving teams support across transactions, training, operations and insights<\/li>\n\n\n\n<li>Agents and the Virtuoso Marketplace create a flexible ecosystem where operators can use pre-built, task-based agents or design their own for needs like follow-ups, move-in workflows, vendor coordination, content audits and more<\/li>\n\n\n\n<li>Connectors will let operators query Yardi systems using natural language, making business insights faster to access and easier to act on<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Fixing friction in the leasing journey<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8273\" height=\"5515\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg\" alt=\"Paul Yount, Yardi\" class=\"wp-image-41929\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg 8273w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?resize=1536,1024 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?resize=2048,1365 2048w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Wednesday-707.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 8273px) 100vw, 8273px\" \/><\/figure>\n\n\n\n<p>Paul Yount, industry principal at Yardi, addressed one of the biggest challenges in multifamily: Renters juggle too many steps. Identity verification, applications, insurance, deposits, rewards and utility setup all create drop off.<\/p>\n\n\n\n<p>After previewing a streamlined, password-less flow supported by digital wallets and proactive nudges, the results were clear. It\u2019s possible to simplify every step while preventing fraudsters from applying to your communities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What this means for operators<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A unified, password-less leasing flow reduces drop off and accelerates move-ins<\/li>\n\n\n\n<li>Integrated partners and services allow renters to set up essentials in one place rather than navigating multiple apps and approvals<\/li>\n\n\n\n<li>Automated prompts after move-in strengthen the early resident experience and support renewal decisions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to go the distance in today\u2019s market<\/h2>\n\n\n\n<p>Matt Seashols, director at Yardi, shared how a <a href=\"https:\/\/www.rentcafe.com\/living\/rewards\/\">well-designed rewards program<\/a> can strengthen satisfaction and reduce onsite workload. His biggest advice was to keep rewards easy \u2014 renters should earn points in the same place they already pay rent and submit work orders, not through a separate app. Seashols also encouraged operators to reward required move-in steps like purchasing renters insurance, paying deposits and signing up for internet. This speeds up onboarding, removes follow-up pressure from onsite teams and gives residents an immediate positive experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-operators\">What this means for operators<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rewarding required move in steps helps renters complete tasks faster and reduces onsite follow-ups<\/li>\n\n\n\n<li>Keeping rewards in the portal creates a seamless resident experience<\/li>\n\n\n\n<li>Rewards can replace concessions and act as a marketing differentiator<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hot-wings-amp-hotter-innovations\">Hot wings &amp; hotter innovations<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"6000\" height=\"4000\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg\" alt=\"Yardi panelist at OutReach Live\" class=\"wp-image-41923\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg 6000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?resize=1536,1024 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?resize=2048,1365 2048w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/Yardi-Thursday-Highlights-19-1.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 6000px) 100vw, 6000px\" \/><\/figure>\n\n\n\n<p>This fiery panel (which involved the repeated consumption of increasingly spicy wings) offered a lively look at where Yardi is headed next, focusing on innovations designed to make renting easier for prospects and operations smoother for onsite teams. While most items are still on the roadmap, the themes give operators a clear sense of the benefits coming their way.<\/p>\n\n\n\n<p>One standout preview was <strong>Engrain neighborhood maps<\/strong>, a new way for renters to browse all available units across a neighborhood before drilling into a single property. This aligns with how people actually search and can help operators surface more of their inventory to high intent prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-top-takeaways-for-operators\">Top takeaways for operators<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Future leasing tools will reduce friction and align more closely with real renter search behavior<\/li>\n\n\n\n<li>AI will take on more proactive tasks, from move-in support to follow-ups and re-engagement<\/li>\n\n\n\n<li>Unified marketing and media tools will help operators stay visible across all channels without extra workload<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-operators-can-look-forward-to\">What operators can look forward to<\/h2>\n\n\n\n<p>Outreach Live highlighted that operators who simplify the renter journey and embrace AI-driven workflows will gain an edge in leasing, retention and operational efficiency. The insights shared here are a starting point to help your teams move faster and stay visible in a changing market.<\/p>\n\n\n\n<p>Let us know when you\u2019re ready to <a href=\"https:\/\/www.yardi.com\/form\/talk-to-sales\/\">put them into action.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore the top takeaways from Outreach Live 2025, including AI advances, smarter marketing strategies and tools that help multifamily operators streamline leasing and elevate the renter experience.<\/p>\n","protected":false},"author":2717,"featured_media":41937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3355,2618,3213,3260],"tags":[3212,3185],"class_list":["post-41910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-events","category-multifamily","category-virtuoso","tag-outreach-live","tag-yardi-virtuoso"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Discover key insights from Outreach Live 2025, including AI driven workflows, marketing strategies and tools that help multifamily teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/outreach-live-2025-summary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top multifamily insights from Outreach Live 2025\" \/>\n<meta property=\"og:description\" content=\"See the biggest AI and marketing takeaways from Outreach Live 2025 and what they mean for multifamily marketers and operators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/outreach-live-2025-summary\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T21:58:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/12\/OutreachLive-Recap-Blog-Thumbnail.png?w=1920\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vianna Mossman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Top multifamily insights from Outreach Live 2025\" \/>\n<meta name=\"twitter:description\" content=\"See the biggest AI and marketing takeaways from Outreach Live 2025 and what they mean for multifamily marketers and operators.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vianna Mossman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/outreach-live-2025-summary\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/outreach-live-2025-summary\/\",\"name\":\"Outreach Live 2025: Multifamily insights &amp; 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