{"id":41687,"date":"2025-11-13T06:00:00","date_gmt":"2025-11-13T14:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=41687"},"modified":"2026-02-22T15:44:43","modified_gmt":"2026-02-22T23:44:43","slug":"senior-crm-roadshow-further","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/senior-crm-roadshow-further\/","title":{"rendered":"Fueling smarter sales: Senior CRM insights from the road"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=1920\" alt=\"RentCafe Senior CRM Road Show with Further\" class=\"wp-image-41722\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?resize=768,432 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?resize=1536,864 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/11\/crm-roadshow-atlanta-presenters_blog_fcea29.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>The Senior CRM Roadshow kicked off in Atlanta with hands-on collaboration between Yardi experts and senior living operators. The event gave clients a chance to share best practices, explore new enhancements in <a href=\"https:\/\/www.yardi.com\/product\/rentcafe-senior-crm\/\">RentCafe Senior CRM<\/a> and strengthen their CRM strategy.<\/p>\n\n\n\n<p>James Johnson, CPO and co-founder at <a href=\"https:\/\/www.talkfurther.com\">Further<\/a>, joined us on our journey to explore the future of sales and marketing in senior living. He presented along with Senior CRM team members from Yardi: Manager Candace Seidle and Senior Consultant Kristine Schrudder. Further is part of the standard <a href=\"https:\/\/www.yardi.com\/company\/become-an-interface-partner\/\">interface partner program<\/a> for RentCafe Senior CRM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crm-insights-from-the-driver-s-seat\">CRM insights from the driver\u2019s seat<\/h2>\n\n\n\n<p>Here are a few key takeaways from the event:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Community staff can initiate deposits directly in Senior CRM to speed up the sales cycle and improve the accuracy of occupancy forecasting<\/li>\n\n\n\n<li>Prospects and families can complete agreements, screenings and payments through a streamlined experience in the RentCafe Senior Living Portal<\/li>\n\n\n\n<li>Marketing and leadership teams can connect campaign data to Senior CRM performance to measure ROI and understand how marketing drives move-ins<\/li>\n\n\n\n<li>When <a href=\"https:\/\/www.yardi.com\/virtuoso\/\">Yardi Vituoso<\/a> is available in Senior CRM, sales teams will be able to use AI tools in Senior CRM to automate follow-up tasks and uncover actionable insights that help prioritize leads<\/li>\n<\/ul>\n\n\n\n<p>The event attendees at the Senior CRM Road Show also received aggregate data and benchmarks to identify best practices and coaching opportunities for improving sales performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shift-into-high-gear-with-connected-systems\">Shift into high gear with connected systems<\/h2>\n\n\n\n<p>The partnership between Yardi and Further brings a deeply connected solution to RentCafe Senior CRM users, combining powerful automation with real-time prospect engagement tools that drive results. Further is a go-to-market automation platform for senior living operators. The interface between Senior CRM and tools like Further Web &amp; Data help clients improve occupancy and streamline operations.<\/p>\n\n\n\n<p>Senior living operators can sync web activity, lead details and communication history across both platforms. This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web chat and form submissions<\/li>\n\n\n\n<li>Call transcripts and summaries<\/li>\n\n\n\n<li>Return visitor alerts and duplicate entry checks<\/li>\n\n\n\n<li>SMS and email interactions powered by AI<\/li>\n\n\n\n<li>Marketing automation synced to lead status and move-in activity<\/li>\n<\/ul>\n\n\n\n<p>These capabilities allow sales and marketing teams to capture every touchpoint and ensure consistent, informed follow-up.<\/p>\n\n\n\n<p>RentCafe Senior CRM and the Further tools are optimized for automation and team experience. Benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A robust two-way interface with high confidence in reliability and accuracy:<\/li>\n\n\n\n<li>An accurate bidirectional reporting for marketing ROI calculations<\/li>\n\n\n\n<li>Two-way infrastructure around lead status and activity changes<\/li>\n\n\n\n<li>Automated data transfer support to avoid data inconsistency<\/li>\n\n\n\n<li>A roadmap for continual improvements<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-next-stop-toronto-on-nov-20\">Next stop: Toronto on Nov. 20<\/h2>\n\n\n\n<p>We\u2019re heading up to Canada next. To join us in Toronto this month, RSVP on the <a href=\"https:\/\/info.yardi.com\/senior-crm-road-show\">Senior CRM Road Show<\/a> page.<\/p>\n\n\n\n<p>In Toronto, another vendor in our standard interface partner program will join us: <a href=\"https:\/\/www.activedemand.com\">ActiveDEMAND<\/a>.<\/p>\n\n\n\n<p>If you want to take the wheel and learn what you can do with RentCafe Senior CRM, check out our infographic: <a href=\"https:\/\/resources.yardi.com\/documents\/accelerate-your-success-with-senior-crm-iq\/\">Accelerate your success with Senior CRM<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We kicked off the RentCafe Senior CRM Road Show in October, exploring the future of senior living sales, including AI tools and a powerful interface with Further. Next stop: Toronto.<\/p>\n","protected":false},"author":3663,"featured_media":41723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2618,3380,3220,3290,2952,3260],"tags":[842],"class_list":["post-41687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-learning","category-product-updates","category-senior-crm","category-senior-living","category-virtuoso","tag-senior-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"The RentCafe Senior CRM Road Show rolled out in October, exploring the future of senior living sales and our interface with Further.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/senior-crm-roadshow-further\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fueling smarter sales: Senior CRM insights from the road\" \/>\n<meta property=\"og:description\" content=\"The RentCafe Senior CRM Road Show rolled out in October, exploring the future of senior living sales &amp; our interface with Further. 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