{"id":41308,"date":"2025-10-06T06:00:00","date_gmt":"2025-10-06T13:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=41308"},"modified":"2026-02-27T02:24:00","modified_gmt":"2026-02-27T10:24:00","slug":"matrix-self-storage-report-september-2025","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-september-2025\/","title":{"rendered":"Self storage update: Is the industry in \u201cstable\u201d mode?"},"content":{"rendered":"
<\/figure>\n

\u201cStabilization\u201d is the prevalent theme of this U.S. self storage update, as asking rates and demand trends continued to recover in August 2025.<\/p>\n

National advertised rates rose 0.3% year-over-year, the highest growth rate since September 2022. Twenty-two of Yardi Matrix\u2019s top 30 markets posted stronger annual rate growth in August than in July.<\/p>\n

One key driver is a 12.6% increase of household usage. This is driven, Yardi Matrix notes, \u201cby space needs and long-term tenants that sustain occupancy despite weak home sales and migration.\u201d Furthermore, some markets remain overbuilt from a 2023-24 supply surge.<\/p>\n

On the transaction front, activity and pricing are rebounding as cap rates and rents stabilize. \u201cCompetition for acquisitions is intensifying amid strong capital flows and investor interest,\u201d according to Yardi Matrix.<\/p>\n

Advertised rates in some markets, such as San Diego, Denver and Austin, Texas, are underperforming despite low levels of new supply. But overall, \u201cthe industry is positioned for gradual recovery and long-term growth.\u201d<\/p>\n

See all that\u2019s new in our latest self storage update: demand dynamics, capital market transactions, construction activity and more. It\u2019s all in the\u00a0Yardi Matrix National Self Storage Report<\/a> for September 2025.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Advertised asking rates, demand and capital market activity signal ongoing stabilization in the U.S. self storage market. A new Yardi Matrix report outlines key trends driving this sector.<\/p>\n","protected":false},"author":610,"featured_media":41309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2791,3240],"tags":[778,1169],"class_list":["post-41308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matrix","category-self-storage","tag-self-storage","tag-yardi-matrix"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"A new Yardi Matrix self storage update examines the dynamics that drove the highest year-over-year national advertised rate growth in years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/matrix-self-storage-report-september-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self storage update: Is the industry in \u201cstable\u201d mode?\" \/>\n<meta property=\"og:description\" content=\"What\u2019s driving the stabilization trend in the U.S. self storage industry? 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