{"id":40808,"date":"2025-07-31T06:00:00","date_gmt":"2025-07-31T13:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=40808"},"modified":"2026-02-22T15:45:02","modified_gmt":"2026-02-22T23:45:02","slug":"rentcafe-marketing","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/rentcafe-marketing\/","title":{"rendered":"RentCafe Marketing: Strategic solutions for multifamily brands"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=1920\" alt=\"RentCafe Marketing logos: REACH by RentCafe, RentCafe.com and LCP Media \" class=\"wp-image-40810\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?resize=768,432 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?resize=1536,864 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2025\/07\/27507-Balance-Sheet-1920x1080-1.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>If you\u2019re wondering what multifamily marketing options we offer, this is the article for you! We\u2019re excited to introduce RentCafe Marketing, a group of aligned solutions that will help you reach and win renters.<\/p>\n\n\n\n<p>Keep reading to explore the three brands within RentCafe Marketing: <strong>REACH by RentCafe, RentCafe.com and LCP Media.<\/strong><\/p>\n\n\n\n<p>And stay tuned for a quick overview of RentCafe for every moment (our larger RentCafe family that includes leasing and resident solutions).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reach-by-rentcafe-full-service-marketing-agency\">REACH by RentCafe: Full-service marketing agency<\/h2>\n\n\n\n<p>First up is REACH by RentCafe, our award-winning multifamily marketing agency. Our team of experts \u2014 including website designers, search specialists and more \u2014 provides a full range of services to help you strengthen your brand and attract renters. &nbsp;<\/p>\n\n\n\n<p>We specialize in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website design<\/strong><\/li>\n\n\n\n<li><strong>Search engine optimization<\/strong><\/li>\n\n\n\n<li><strong>Pay-per-click advertising<\/strong><\/li>\n\n\n\n<li><strong>Reputation management<\/strong><\/li>\n\n\n\n<li><strong>Social media services<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Why choose REACH? <\/strong>If you want to strengthen your marketing and stand out to renters, working with an agency is a great option. We have the experience and expertise to create a winning strategy for your brand and budget.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yardi.com\/suite\/reach-by-rentcafe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about REACH by RentCafe<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marketing-iq-smarter-marketing-analytics-nbsp\">Marketing IQ: Smarter marketing analytics &nbsp;<\/h2>\n\n\n\n<p>In addition to services, REACH offers a powerful analytics platform: Marketing IQ. You can view website performance, marketing spend, leases by source and more at a glance. It\u2019s all about maximizing ROI with complete transparency into your marketing.<\/p>\n\n\n\n<p>Marketers can also level up to Marketing IQ Genius, which offers features like customizable KPI alerts, AI content creation and PPC budget recommendations.<\/p>\n\n\n\n<p><strong>Why choose<\/strong> <strong>Marketing IQ?<\/strong> You take the guesswork out of marketing analytics and see what\u2019s driving the most revenue at the lowest cost, all on a single platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yardi.com\/product\/rentcafe-marketing-iq\/\">Check out Marketing IQ and the Genius layer<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rentcafe-com-fast-growing-flexible-ils\">RentCafe.com: Fast-growing, flexible ILS<\/h2>\n\n\n\n<p>Ready to help renters find their happy place? Meet RentCafe.com, the industry\u2019s only internet listing service (ILS) with flexible advertising today. It\u2019s the perfect place to spotlight your communities, maximize exposure and get more leads that turn into leases. &nbsp;&nbsp;<\/p>\n\n\n\n<p>When you list on RentCafe.com, you pay one flat monthly rate, then your placement automatically adjusts based on your availability. Get a snapshot of the three tiers below.<\/p>\n\n\n\n<p><strong>Premier Plus:<\/strong>&nbsp;Properties with 7% or higher availability get placed in this tier, offering premium placement and maximum visibility.<\/p>\n\n\n\n<p><strong>Premier:<\/strong>&nbsp;Properties with 4% to 6.9% availability move to this tier, providing strong visibility within the market.<\/p>\n\n\n\n<p><strong>Prime:<\/strong>&nbsp;Properties with availability below 4% fall into this tier, ensuring effective exposure with access to strong conversion features.<\/p>\n\n\n\n<p><strong>Why choose RentCafe.com? <\/strong>It\u2019s low-cost, functional advertising that gives your brand the exposure it deserves year-round (and helps you meet occupancy goals).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yardi.com\/product\/rentcafe-ils\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more of RentCafe.com<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lcp-media-powerful-visual-media\">LCP Media: Powerful visual media<\/h2>\n\n\n\n<p>Last but not least, say hello to the <a href=\"https:\/\/www.yardi.com\/news\/press-releases\/yardi-acquires-visual-media-technology-company-lcp-media\/\">latest addition to RentCafe Marketing<\/a>: LCP Media.<\/p>\n\n\n\n<p>LCP Media provides elevated virtual real estate experiences designed to engage renters. Need to add stunning visuals to your website, apartment listings or social channels? LCP Media will help.<\/p>\n\n\n\n<p>Services include <strong>virtual tours, 3D renderings, professional photography, virtual staging and drone footage.<\/strong><\/p>\n\n\n\n<p>TourBuilder, LCP Media\u2019s platform for managing visual media and leasing content, seamlessly integrates with Yardi and RentCafe. It\u2019s also compatible with other property management systems, websites and CRMs, offering flexibility for multifamily marketers.<\/p>\n\n\n\n<p><strong>Why choose LCP Media? <\/strong>Their visual media makes it easy to impress and convert renters. According to <a href=\"https:\/\/blog.reachbyrentcafe.com\/virtual-tours\/\">case study data<\/a>, LCP Media virtual tours drive 40% more leads and 72% more leases.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yardi.com\/product\/lcp-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore more of what LCP Media offers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rentcafe-for-every-moment\">RentCafe for every moment<\/h2>\n\n\n\n<p>Ok, you\u2019re attracting and engaging renters with RentCafe Marketing, but what\u2019s next? What about the rest of the renter journey? That\u2019s where RentCafe Leasing and Living come in.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yardi.com\/suite\/rentcafe-leasing\/\">RentCafe Leasing<\/a> helps you turn prospects into ready-to-renew residents with a connected CRM, AI-powered virtual assistant and more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yardi.com\/suite\/rentcafe-living\/\">RentCafe Living<\/a> simplifies every step of the resident journey with a single portal to apply online, move in with a guided checklist, pay rent and earn rewards.<\/p>\n\n\n\n<p>In short: With RentCafe for every moment, you\u2019re set to reach, convert and support renters at every stage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-in-touch\">Get in touch<\/h2>\n\n\n\n<p>Have questions about RentCafe Marketing or anything else in the RentCafe family? <a href=\"https:\/\/www.yardi.com\/form\/talk-to-sales\/\">Reach out to us<\/a>.<\/p>\n\n\n\n<p>We\u2019re happy to schedule a quick, free consultation to show you how RentCafe solutions will benefit your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore RentCafe Marketing, a collection of multifamily marketing solutions including REACH by RentCafe, RentCafe.com and LCP Media.<\/p>\n","protected":false},"author":782,"featured_media":40809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3248,3380,1440,3234,3330,3324],"tags":[29],"class_list":["post-40808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lcp-media","category-learning","category-marketing","category-reach-by-rentcafe","category-reach-services","category-rentcafe-ils","tag-multifamily"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Explore RentCafe Marketing. 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