{"id":39993,"date":"2025-05-19T05:00:00","date_gmt":"2025-05-19T12:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=39993"},"modified":"2026-02-27T02:27:30","modified_gmt":"2026-02-27T10:27:30","slug":"paul-stassforth-senior-living","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/paul-stassforth-senior-living\/","title":{"rendered":"Employee spotlight: Paul Stassforth"},"content":{"rendered":"
<\/figure>\n

Meet Paul Stassforth, a senior account executive on the Yardi senior living sales team. For over 14 years, he\u2019s witnessed the team\u2019s growth and maintained a close-knit culture.<\/p>\n

Paul works with\u00a0enterprise clients of the\u00a0Yardi Senior Living Suite<\/a> in the U.S. These senior living providers have\u00a03,000 or more units.<\/p>\n

A close team<\/h2>\n

When Paul joined the Yardi sales team in Santa Barbara back in 2007, he was assigned to the senior living team. Since then, he\u2019s seen the small team grow as the Senior Living Suite expanded. A smaller team meant more opportunity for working across large geographic areas. In 2009, he stepped into a sales role that covered all of North America. \u201cIt was much work and travel, but I learned a lot about the senior living industry and everything Yardi,\u201d he said.<\/p>\n

\n
\"Paul
Paul Stassforth and Team Yardi at a senior expo in Santa Barbara<\/figcaption><\/figure>\n<\/div>\n

O, Canada!<\/h2>\n

Despite the time devoted to traveling, Paul cherished his experience north of the border. \u201cSome of my fondest memories are the times I traveled to Canada to work with the Toronto team and all our clients in Canada. Even though I\u2019m American, Canadians treated me like family, and I have a deep love for everything Canadian!\u201d<\/p>\n

He warmly recalls attending senior living conferences across the United States during his early days on the sales team. This is something he continues to do today. Paul is passionate about helping seniors live their lives with dignity, and he strives to help clients achieve those goals through enhanced technology.<\/p>\n

There & back again<\/h2>\n

Paul left Yardi in 2015 but returned in 2018. \u201cI\u2019ve really enjoyed the sales team that Richard and JR assembled,\u201d he said, appreciating the work of Richard Nix, senior director of senior living sales, and JR Southerland, director of senior living sales.<\/p>\n

\u201cYardi has always encouraged employees to work together, and that\u2019s part of the culture,\u201d Paul said. \u201cI feel very lucky that I was placed in senior living. Much has to do with the teams over the years. Although we\u2019ve grown substantially, it still feels like an intimate team.\u201d<\/p>\n

Paul seamlessly connects his focus on senior living with local community events in Santa Barbara. He participates in an annual Alzheimer\u2019s Walk sponsored by Yardi, and he represents Yardi at local senior expos.<\/p>\n

\u201cIt\u2019s been a great ride!\u201d<\/h2>\n

When he\u2019s not at work, Paul enjoys on- and off-road cycling, playing guitar and enjoying outdoor pursuits. His most adventurous bike ride was a 78-mile route circling Lake Tahoe in 2021.<\/p>\n

Growing up in the Hollywood Hills in Los Angeles, Paul moved to Santa Barbara to attend the University of California, Santa Barbara, and never wanted to leave.<\/p>\n

Being close to the ocean, hiking, kayaking and barbecuing are some of his favorite activities with his family.<\/p>\n

\u201cThe best things I ever did were marrying my wife of 26 years, Kathy, and having our daughter Lacy and our son Alec,\u201d Paul said. \u201cIt\u2019s been a great ride!\u201d<\/p>\n

\n
\"\"<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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