Some real estate professionals are using drone technology to gain a competitive edge.<\/p>\n
\n<\/figure>\n<\/div>\n
Drones, which are unmanned aerial vehicles equipped with high-resolution still and video cameras, can give potential buyers or investors a comprehensive view of a property and its surroundings. This constitutes \u201ca unique perspective that traditional ground-based photography cannot [offer], providing comprehensive and engaging visuals that can significantly enhance real estate marketing efforts,\u201d says Luxury Presence, a real estate marketing service provider in Austin, Texas.<\/p>\n
Less costly than helicopter or airplane flybys, drone-based photography can highlight such features as nearby lots, amenities and shopping areas that aren\u2019t easily encompassed from ground level. \u201cDrone video can make buyers feel like they\u2019re really at a property, even when they\u2019re on the other side of the world,\u201d according to drone tech provider DJI of Shenzhen, China.<\/p>\n
Some studies indicate that listing agents who use drones increase their deal closings by 68%.<\/p>\n
\u201cProperties marketed with aerial images not only stand out in listings but also tend to sell much faster, providing a clear competitive advantage in the fast-paced real estate market,\u201d asserts Fox Homes, a Fairfax, Va., residential real estate agency.<\/p>\n
Drones can also illustrate the interiors of residences and commercial buildings, producing \u201cone cohesive video that gives viewers a realistic sense of the house,\u201d according to The Drone Life, a Medford Lakes, N.J., operator that supports construction, conservation and other projects.<\/p>\n
They\u2019re also useful for inspections and for revealing maintenance needs on roofs and other hard-to-reach areas of a property.<\/p>\n
And \u201cbuilding managers will be able to meet project objectives more efficiently and quickly if sophisticated photography is used to scan construction sites and drones are used to follow activities throughout the construction lifecycle,\u201d says SkyQuest Technology Group, a global technology services provider based in Westford, Mass.<\/p>\n
More than 850,000 drones for various applications are registered with the Federal Aviation Administration, with the total U.S. market expected to grow from $34.4 billion in 2023 to $87.5 billion within a decade.<\/p>\n
Real estate pros seeking drone assistance should engage a licensed drone operator and be mindful of FAA altitude and no-fly restrictions, local privacy policies and other regulations.<\/p>\n
It may well be worth the investment. \u201cUnique photography and professional videography make a significant difference in capturing buyers\u2019 attention and compelling them to action,\u201d says Luxury Presence.<\/p>\n
\u201cAs technology continues to evolve, drones will likely become an integral part of the real estate marketing toolkit,\u201d adds Whitney Savoie of FlyGuys Nationwide Data Capture, a drone services provider in Lafayette, La.<\/p>\n","protected":false},"excerpt":{"rendered":"
Some real estate professionals are using drone technology to gain a competitive edge. Drones, which are unmanned aerial vehicles equipped with high-resolution still and video cameras, can give potential buyers or investors a comprehensive view of a property and its surroundings. This constitutes \u201ca unique perspective that traditional ground-based photography cannot [offer], providing comprehensive and […]<\/p>\n","protected":false},"author":610,"featured_media":39122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[134,76],"class_list":["post-39120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-real-estate","tag-technology-2"],"acf":[],"yoast_head":"\n
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