{"id":36364,"date":"2023-08-02T02:42:00","date_gmt":"2023-08-02T09:42:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=36364"},"modified":"2026-02-22T15:34:12","modified_gmt":"2026-02-22T23:34:12","slug":"changemaker-doug-dollenberg-jr","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/changemaker-doug-dollenberg-jr\/","title":{"rendered":"Celebrating Doug Dollenberg, Jr."},"content":{"rendered":"\n

\u201cI don\u2019t get excited about change, per se, but I\u2019m very comfortable with change. I fundamentally believe that change is an important part of the formula for business success.\u201d<\/em><\/p>\n\n\n\n

That quote comes from Doug Dollenberg, Jr. \u2014 the final honoree in the 2023 Changemakers<\/a> series by Senior Housing News (SHN)! It\u2019s been a pleasure to sponsor the series for the fifth consecutive year, we\u2019ve loved celebrating each senior living visionary recognized.  <\/p>\n\n\n\n

Keep reading for a snapshot of Doug Dollenberg, Jr.\u2019s interview, which is packed with insightful stories and advice.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Yardi client Doug Dollenberg, Jr. named 2023 Changemaker<\/strong><\/p>\n\n\n\n

For Doug Dollenberg, Jr., president and CEO at Brightview Senior Living<\/a> \u2014 a dedicated Yardi client<\/a> \u2014 change isn\u2019t just inevitable, it\u2019s necessary. Since joining Brightview in 2017, he\u2019s led changes that have positively shaped the organization to be what it is today \u2014 and he\u2019s learned valuable lessons through it all.  <\/p>\n\n\n\n

In his interview with SHN<\/a>, Dollenberg shares why he thinks change is essential in the senior living industry, and explains the importance of driving collaborative change. He also shares how his experience at Brightview has reinforced his passion for people and culture \u2014 and speaks to the organization\u2019s plans for the future.  <\/p>\n\n\n\n

SHN: What are some ways that you think the senior living industry needs to change in the next five years?<\/strong><\/p>\n\n\n\n

Dollenberg: Staffing is one. Two, resident experience. Three, embracing technology and innovation. And four, rebounding margin.<\/em><\/p>\n\n\n\n

On the staffing front, turnover is a huge challenge in the senior living industry. It is in plenty of others, but especially in senior living. And we need to attract more people to the industry and help people realize that senior living is a great industry and a great place to build a career.<\/em><\/p>\n\n\n\n

There are tremendous career opportunities in our industry, and we\u2019re only going to need more and more people over the next decade. There\u2019s already something like a million people who know it\u2019s a great industry, but we have to attract more people to it. I think it\u2019s going to require creativity and innovation and change to get more people to enter our great industry. We also have to figure out ways for Brightview and for the industry as a whole to figure out how to increase retention.<\/em><\/p>\n\n\n\n

Another is resident experience. Our resident needs and desires are evolving, and we need to be focused on addressing that for the residents of today \u2014 and also the residents of the future. The baby boomers, they\u2019re not really entering our communities in the next handful of years, but as you go out 5, 10, 15 years, we really have to be thinking about them. As we\u2019re looking at today\u2019s residents and future, we have to be looking at what are the changes that impact our operations and the communities we develop for the future.<\/em><\/p>\n\n\n\n

The third area that I mentioned is embracing technology, innovation and process improvement with the goal of driving efficiencies. I think that\u2019s increasingly important in our industry, as we\u2019re focused on margin. We have to search for and create efficiencies in our business, and so much of that is going to come back to those things that I mentioned: Technology, innovative and creative ideas, and process improvement.<\/em><\/p>\n\n\n\n

The fourth big change in my eyes is margin rebound. Ultimately, our industry needs to get back to the operating margins that we had pre-pandemic, whether that\u2019s getting back to or near those pre-pandemic margins. That\u2019s something that needs to happen, and that is the function of building occupancy, driving revenue, and managing costs. I feel the industry is working on that, which is a good thing. And personally, I feel really good about the progress that our Brightview team is making on that front.<\/em><\/p>\n\n\n\n

SHN: How do you think about timing so that Brightview can innovate without getting so far ahead of the market that new ideas are on the bleeding edge and don\u2019t work?<\/strong><\/p>\n\n\n\n

Dollenberg: There are really two key things that I think about. The first is, is the market ready and is there truly a demand for this new idea or this change? Second, does our team in our organization really have the capacity to implement the change, digest the change and make this new idea or new process a success?<\/em><\/p>\n\n\n\n

For me, this whole topic is an issue about being measured and balanced. On one hand, you have to innovate, you have to implement new ideas; but on the other, you can\u2019t do too many at one time or people in the organization will become overwhelmed. So much change that we implement requires rolling out an implementation with literally thousands of frontline associates.<\/em><\/p>\n\n\n\n

We really need to think about change management and how much change our organization can realistically digest and implement well and successfully and be excited about it. As we do that and as I do that, there are two concepts that I like to keep in mind. The first is we\u2019re always prioritizing our initiatives. We can\u2019t accomplish it all and that there are generally more ideas than we have the time or capacity to implement. We\u2019re constantly prioritizing the work that we think is going to have the greatest impact. And we\u2019re making sure that we\u2019re realistic in the amount of work and change that people can absorb.<\/em><\/p>\n\n\n\n

Second, we like to do a lot of pilots, because pilots let us test new concepts or new ideas prior to a full rollout across our entire portfolio. In a pilot, we\u2019re able to get input from our team, we\u2019re able to get input from residents and families, and that helps us make go, no-go decisions on a full rollout. It also helps us work out the kinks.<\/em><\/p>\n\n\n\n

Read the rest of Doug Dollenberg, Jr.\u2019s interview<\/strong><\/p>\n\n\n\n

To read the rest of Doug Dollenberg, Jr.\u2019s interview, head to the Changemakers site<\/a>. We hope you\u2019ve enjoyed this year\u2019s series \u2014 be sure to check out the entire list of 2023 Changemakers<\/a> if you haven\u2019t already!<\/p>\n\n\n\n

Want to connect with us regarding our dynamic software solutions? Reach out to team Yardi<\/a>. We\u2019d love to show you how we\u2019re continuously evolving tools in the Yardi Senior Living Suite<\/a> to help clients like Brightview drive success.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI don\u2019t get excited about change, per se, but I\u2019m very comfortable with change. I fundamentally believe that change is an important part of the formula for business success.\u201d That quote comes from Doug Dollenberg, Jr. \u2014 the final honoree in the 2023 Changemakers series by Senior Housing News (SHN)! It\u2019s been a pleasure to […]<\/p>\n","protected":false},"author":782,"featured_media":36365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2952],"tags":[3116,2695,3108,2696,842,165,2438],"class_list":["post-36364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senior-living","tag-3116","tag-changemakers","tag-changemakers-2023","tag-senior-housing-news","tag-senior-living","tag-yardi-client","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"See how Changemaker Doug Dollenberg, Jr. is driving positive change in senior living in this 2023 series by Yardi and Senior Housing News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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