{"id":3625,"date":"2012-10-23T05:00:08","date_gmt":"2012-10-23T12:00:08","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=3625"},"modified":"2021-02-03T16:54:08","modified_gmt":"2021-02-04T00:54:08","slug":"good-insight","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/good-insight\/","title":{"rendered":"Good Insight"},"content":{"rendered":"

\"Kate<\/a>Kate Good<\/a>\u2019s energy and enthusiasm are infectious. Whether she\u2019s talking about apartment branding, leasing strategy, or cute shoes, the veteran multifamily motivator captures her audience with humor, charm and solid market-tested knowledge.<\/p>\n

As an independent consultant and a member of the Apartment All Stars<\/a>, a team of multifamily experts that delivers industry insight and inspiration on a national tour and via webinars, Good is in demand for her 23 years of expertise. She gave us a few minutes of her valuable time recently to chat about multifamily trends. And stay tuned for a big announcement involving the All Stars\u2019 next big thing in the coming weeks, she hinted during our interview.<\/p>\n

Good began her career as a leasing professional with Trammell Crow, and started her consultancy in 1997. Today, she speaks to over 18,000 apartment industry professionals annually at conferences, seminars, trainings, retreats, awards and other industry events, sharing the lessons that she\u2019s learned while assisting her clients. Good works with all varieties of properties, from distressed assets with lagging vacancy rates to new construction (one of her favorite project types).<\/p>\n

She is passionate about working with apartment industry clients to help them stay motivated, be better at their jobs, lease up their properties, retain residents and raise rents.<\/p>\n

\u201cShe is without a doubt the most entertaining speaker I’ve ever seen in the industry and certainly one of the most informative,\u201d said Will Johnson, publisher of Professional Publishing, Inc. Rave reviews from her speaking engagements are common, with audiences say they walk away energized, excited, and ready to work.<\/p>\n

Despite having months of travel on her calendar each year for speaking engagements and consultant gigs, Good\u2019s outlook is perpetually upbeat and optimistic, and her audiences feed off that energy.<\/p>\n

\u201cMy audience is sophisticated. I\u2019m constantly out there looking at what everyone\u2019s doing, looking at the best of the best, searching for ideas from other industries, so that every time someone comes to hear me speak they get new material that is researched, that I believe in, that I have tested through my own marketing,\u201d she said.<\/p>\n

\u201cI want everyone to know that I am doing this stuff \u2013 I am a speaker and a consultant. I\u2019m actively marketing. I took on some of the hardest properties during the recession, and I\u2019m still taking on the hard stuff. I\u2019m challenged just like everybody else is. When I get up and talk, I\u2019m talking about real life scenarios. I don\u2019t talk about things that I think might be good. I talk about things that I know work.\u201d<\/p>\n

She shared one of her secrets to staying focused and energetic with such a crazy schedule: Monster Zero energy drinks.\u00a0 It\u2019s part of her contract that they are waiting in her hotel room on ice. (Note to Kate: You\u2019ll probably be getting a call to endorse the Monster Zero beverage line any day now.)<\/p>\n

Here are a few of the invaluable industry insights we learned from our chat with Kate Good:<\/p>\n