{"id":36220,"date":"2023-07-12T03:31:00","date_gmt":"2023-07-12T10:31:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=36220"},"modified":"2026-02-22T15:34:15","modified_gmt":"2026-02-22T23:34:15","slug":"competitive-analysis-rentcafe-senior-crm","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/competitive-analysis-rentcafe-senior-crm\/","title":{"rendered":"Introducing Competitive Analysis"},"content":{"rendered":"\n

We\u2019re constantly evolving our solutions in the Yardi Senior Living Suite<\/a>, whether we\u2019re enhancing workflows or creating new functionality altogether. And we recently released an exciting feature in RentCafe Senior CRM<\/a>, our mobile-friendly sales and marketing solution \u2014 a feature called competitive analysis.<\/p>\n\n\n\n

Our senior living clients are seeing major successes with this dynamic new feature, but in case you haven\u2019t explored it yet (or if you\u2019re new to RentCafe Senior CRM), we thought we\u2019d share what it does \u2014 and what the benefits are.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Meet competitive analysis<\/strong><\/p>\n\n\n\n

Senior living operators know all too well the importance of assessing competing communities. It\u2019s crucial to understand why one community may be attracting new prospects more successfully, or even enticing your current residents to make a switch. Unfortunately, assessing this information is challenging when you don\u2019t have the data you need \u2014 or if your data isn\u2019t organized, easy to retrieve and error-free.  <\/p>\n\n\n\n

That\u2019s where our competitive analysis feature comes in. We offer the ability to input the data you\u2019ve collected on your competitors \u2014 including things like community amenities, care-level incentives and reputation \u2014 then view your own community\u2019s attributes in comparison. All data is presented in an attractive, easy-to-analyze format. And once you\u2019ve entered competitor data once, it stays fixed in one secure place, making it easy to access and edit in the future.<\/p>\n\n\n\n

Something particularly exciting with the competitive analysis functionality is the ability to track specific competitors in your lost lead analysis. This centralized, detailed information can help your future market efforts by highlighting what the major differences are between you and your competitors.<\/p>\n\n\n\n

The competitive analysis workflow is also completely configurable, allowing you to customize fields based on which categories you prefer to grade competitors on (we used client feedback to drive the customization options we created). <\/p>\n\n\n\n

Introducing self-competitor functionality<\/strong><\/p>\n\n\n\n

Thought the functionality above was great? There\u2019s more! RentCafe Senior CRM<\/a> also gives you the option to view how your own communities stack up against each other. And rather than inputting data like you would for competitors, your own community\u2019s data is automatically drawn from Yardi Voyager Senior Housing<\/a> since RentCafe Senior CRM is a fully integrated solution. That means you\u2019re always viewing the most up-to-date, accurate information when doing competitive analysis, and you\u2019re not devoting hours to pulling information from multiple sources.<\/p>\n\n\n\n

However you choose to use competitive analysis, the feature helps you centralize important information, streamline reporting and compare communities with ease. With organized and centralized data at your fingertips, you\u2019re equipped to make faster, informed decisions for your community\u2019s benefit \u2014 decisions to help your community stand out from the crowd.<\/p>\n\n\n\n

Discover more and connect with our team<\/strong><\/p>\n\n\n\n

If you\u2019re new to RentCafe Senior CRM and would like a personalized demo, including a closer look at competitive analysis, reach out anytime<\/a>. If you\u2019d like to start with a high-level overview of the solution, explore our product suite<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re constantly evolving our solutions in the Yardi Senior Living Suite, whether we\u2019re enhancing workflows or creating new functionality altogether. And we recently released an exciting feature in RentCafe Senior CRM, our mobile-friendly sales and marketing solution \u2014 a feature called competitive analysis. Our senior living clients are seeing major successes with this dynamic new […]<\/p>\n","protected":false},"author":782,"featured_media":36221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2952],"tags":[842,2438],"class_list":["post-36220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senior-living","tag-senior-living","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Introducing competitive analysis, a RentCafe Senior CRM feature that allows senior living operators to analyze data on competing communities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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