{"id":3549,"date":"2012-10-10T05:00:12","date_gmt":"2012-10-10T12:00:12","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=3549"},"modified":"2026-02-22T15:30:16","modified_gmt":"2026-02-22T23:30:16","slug":"alfonso-r-trujillo","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/alfonso-r-trujillo\/","title":{"rendered":"Alfonso R. Trujillo"},"content":{"rendered":"<figure id=\"attachment_3550\" aria-describedby=\"caption-attachment-3550\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.yardi.com\/blog\/people\/alfonso-r-trujillo\/3549.html\/attachment\/alfonsotrujillo\" rel=\"attachment wp-att-3550\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3550\" title=\"AlfonsoTrujillo\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/10\/AlfonsoTrujillo-300x200.jpg\" alt=\"Alfonso R. Trujillo\" width=\"300\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-3550\" class=\"wp-caption-text\">Alfonso Trujillo visits with children at one of the Si Se Puede Learning Centers that are part of Cesar Chavez Foundation&#8217;s affordable properties.<\/figcaption><\/figure>\n<p>When Alfonso R. Trujillo visits the affordable housing communities that he oversees as Director of Property Management for the <a title=\"Cesar Chavez Foundation\" href=\"http:\/\/www.chavezfoundation.org\/\" target=\"_blank\" rel=\"noopener\">C\u00e9sar Ch\u00e1vez Foundation<\/a>, he remembers his own childhood. \u00a0The son of immigrant farmworkers who came to the U.S. in 1972, Trujillo grew up in a Boyle Heights, Los Angeles Affordable Housing Complex.<\/p>\n<p>He recalls playing baseball with his friends in the street and the lack of laundry facilities \u2013 his mother would hang hand-washed clothes in the common area between apartments.\u00a0 It was a safe place to call home, but there were none of the programs and services that are a priority for the\u00a0Ch\u00e1vez Foundation, like the Si Se Puede Learning Centers (SSPLC) where kids can get help with homework and learn with their peers after school.<\/p>\n<p>\u201cWhen I visit our SSPLC programs at our\u00a0C\u00e9sar Ch\u00e1vez Foundation affordable housing communities, I\u2019m elated by it,\u201d said Trujillo, who became the first member of his family to earn a post-secondary degree from Cal Poly Pomona. \u201cI\u2019m glad we\u2019re able to give back.\u201d<\/p>\n<p>He\u2019s made supporting the families who live in\u00a0Ch\u00e1vez Foundation\u2019s communities a priority. Rather than outsourcing the running of laundry facilities to a third party vendor, it is now handled in house with profits going to the onsite SSPLC to supplement grant funding. The centers serve students from Kindergarten through sixth grade, and are a vital linchpin between school and home, especially for working parents.<\/p>\n<p>Founded by legendary farm worker activist\u00a0<a title=\"Cesar Chavez biography\" href=\"http:\/\/www.chavezfoundation.org\/_page.php?code=001001000000000&amp;page_ttl=About+Cesar&amp;kind=1\" target=\"_blank\" rel=\"noopener\">C\u00e9sar E. Ch\u00e1vez <\/a>, the\u00a0Ch\u00e1vez Foundation\u2019s Housing and Economic Development Fund has developed or refurbished over 4,300 units of housing in California, Arizona, New Mexico and Texas. Portfolio size has grown from $16 million in 1992 to $328 million today. The Ch\u00e1vez Foundation is a <a title=\"Yardi\" href=\"http:\/\/www.yardi.com\/\" target=\"_blank\" rel=\"noopener\">Yardi <\/a>client, using <a title=\"Yardi Voyager\" href=\"http:\/\/www.yardi.com\/products\/yardi-voyager\/\" target=\"_blank\" rel=\"noopener\">Yardi Voyager<\/a> to manage its affordable portfolio.<\/p>\n<p>Sixty percent of the portfolio is made up of new properties developed by the Ch\u00e1vez Foundation, and 40 percent is renovated housing. Purchased properties are often bought to preserve affordable communities in danger of losing low-income status.<\/p>\n<p>Throughout its rapid growth in the housing and community development sector, the Ch\u00e1vez Foundation has stayed true to the principles of its founder.<\/p>\n<p>\u201cThe thing that really enticed me to this position was that the\u00a0Ch\u00e1vez Foundation really makes an impact in the communities,\u201d Trujillo told us.\u00a0 \u201cWe seek to empower communities and make change. When I met with the president of the company, Paul Ch\u00e1vez , he said \u2013 \u2018My father was a firm believer that ordinary people can do extraordinary things, as long as we\u2019re given an opportunity.\u2019 That\u2019s one of our core values here.\u201d<\/p>\n<p>That philosophy supports not only the community residents, the majority of whom are single mothers, but also the employees of the Foundation. Staff at the\u00a0Ch\u00e1vez Foundation communities are encouraged to learn new skills through training programs and advance up the ranks of property management. One regional manager first started as a groundskeeper. Another site manager was homeless when she was hired and is now a top employee. Residents often get entry-level jobs at their properties and find a new career path.<\/p>\n<p>The unlimited possibility of opportunity is a running theme with Trujillo, who needs only look to his own family to see the power of chasing a dream. When\u00a0C\u00e9sar Ch\u00e1vez and Dolores Huerta were marching through California in 1976 in support of workers\u2019 rights, his parents, Alfonso and Elvira, wanted to join them, but could not leave the vineyards where they were harvesting grapes.<\/p>\n<p>\u201cIt was a very tough time for my parents and my grandfather, extremely difficult for them to leave their work. In their hearts they wanted to march with C\u00e9sar, but they couldn\u2019t \u2013 if they left, they wouldn\u2019t have been able to pay for their rent, food and living expenses. That\u2019s impactful when there are eight members in the family.\u201d Elvira Trujillo recalls praying for the marchers and their efforts to improve farm workers\u2019 wages and lives. By the time Alfonso entered high school, his parents had saved up enough money to purchase their first home, and the family left affordable housing behind.<\/p>\n<p>Keeping a close eye on finances is one of the major priorities for Trujillo in his current role, and has been a perspective shift from his previous work in the commercial sector.<\/p>\n<p>\u201cWhen you get involved in nonprofit and affordable housing, there really isn\u2019t room for cash flow. You really have to be on your Ps and Qs. If you blink, you run the chance of not meeting your debt service. For me, they are much tighter properties to manage, because of the underwriting, and the affordability site component to it. You don\u2019t get the rents you would see in a conventional property, and vendors don\u2019t have any sympathy towards you being affordable, they charge the same rates. You really have to be very creative. \u201d<\/p>\n<p>Having a team of committed staff members who understand the organization\u2019s priorities while still closely monitoring expenses has been a key part of the\u00a0Ch\u00e1vez Foundation\u2019s success. Despite being spread out around the West and Southwest, the property managers videoconference regularly for meetings and updates.\u00a0 They\u2019re all working together on what they call a BHAG \u2013 a Big Hairy Audacious Goal \u2013 in an effort to impact the lives of 5 million Latinos across the nation by 2022.<\/p>\n<p>Affordable housing is just one component of that effort, which also includes a variety of other outreach programs like Radio Campesina, a two-state radio station network; The\u00a0C\u00e9sar\u00a0Ch\u00e1vez Education Foundation, which helps struggling students; and the Villa la Paz Conference and Education Center,\u00a0C\u00e9sar Ch\u00e1vez\u2019 home and workplace, which along with the museum was designated a <a title=\"C\u00e9sar E. Ch\u00e1vez National Monument\" href=\"http:\/\/www.chavezfoundation.org\/_cms.php?mode=view&amp;b_code=003007000000000&amp;b_no=2737&amp;page=&amp;field=&amp;key=&amp;n=\" target=\"_blank\" rel=\"noopener\">National Historic Monument<\/a> by President Obama earlier this week.<\/p>\n<p>It\u2019s an exciting time to be part of the foundation\u2019s efforts, especially for someone as close to the experience as Trujillo.<\/p>\n<p>\u201cI enjoy being part of a powerful mission. To inspire and transform communities, I think, is a beautiful thing. Our founder had an incredible impact on our American history, and embedded this \u2018Si, se puede\u2019 attitude that trickles down all the way across the board to our staff. \u00a0I enjoy being part of this great legacy and being part of a team that never gives up,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Alfonso R. Trujillo visits the affordable housing communities that he oversees as Director of Property Management for the C\u00e9sar Ch\u00e1vez Foundation, he remembers his own childhood. \u00a0The son of immigrant farmworkers who came to the U.S. in 1972, Trujillo grew up in a Boyle Heights, Los Angeles Affordable Housing Complex. He recalls playing baseball [&hellip;]<\/p>\n","protected":false},"author":413,"featured_media":3550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3236,5,3354],"tags":[26,224,226,225,443,227,116],"class_list":["post-3549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordable-housing","category-people","category-team-yardi","tag-affordable-housing","tag-alfonso-r-trujillo","tag-cesar-chavez","tag-cesar-chavez-foundation","tag-home","tag-si-se-puede-learning-centers","tag-yardi-client-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"When Alfonso R. 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